Exhibiting at Gulfood 2025

CHAHIA – Leading Poultry and Processed Meat Manufacturer in Tunisia

CHAHIA is a premium manufacturer and distributor of fresh poultry, frozen products, marinated meats, deli meats, and eggs in Tunisia. Headquartered in Sfax, Tunisia, CHAHIA has established itself as a household name in the poultry and processed meat industry, known for its high-quality, fresh, and flavorful products. The company’s commitment to food safety, sustainability, and innovation has made it a trusted brand among consumers and food service providers.

Core Business & Product Portfolio

CHAHIA offers a diverse range of poultry and processed meat products, catering to both retail and foodservice markets.

Fresh Poultry

• Farouj Arbi – Traditional farm-raised chicken
• Coq Fermier – Free-range chicken
• Poulet Fermier – Organic, farm-fed poultry

Frozen Products

• Chicken Nuggets – Breaded and ready-to-cook
• Kafta Poulet – Traditional minced chicken skewers

Marinated Products

• Marinated Chicken Wings – Pre-seasoned with signature flavors
• Marinated Chicken Drumsticks – Ready-to-grill with herb-infused seasoning

Deli Meats

• Salami de Dinde – Turkey salami with traditional spices
• Salami Boeuf Famille – Beef salami for family servings
• Salami Fromage – Cheese-infused turkey salami

Eggs

• Fresh Eggs – Sourced from organic and free-range farms

CHAHIA ensures stringent quality control measures to maintain freshness, flavor, and safety standards across its entire product line.

Market Reach & Export Presence

CHAHIA is a market leader in Tunisia’s poultry and processed meat sector, with a growing international presence.

Key Export Markets

• Algeria
• Morocco
• Libya
• France
• Italy
• Spain
• Saudi Arabia
• United Arab Emirates

The company is expanding into European and Middle Eastern markets, focusing on ethnic food segments and premium meat distributors.

Financial Strength & Growth

CHAHIA has witnessed steady revenue growth, fueled by increasing consumer demand for high-protein, fresh, and frozen poultry products.

• Annual Revenue: Estimated $50-75 million
• Market Share in Tunisia: Leading poultry brand with over 30% market share
• Export Growth Rate: 15% year-over-year increase
• Retail & Foodservice Expansion: Supplying over 1,500 retail outlets and restaurants

The company continues to invest in production facilities, automation, and sustainable sourcing to enhance its growth trajectory.

Shipment & Export Data

CHAHIA maintains a strong logistics and distribution network, ensuring timely and efficient deliveries.

• Annual export shipments: Over 250+ containers per year
• Key distribution channels: Supermarkets, hotels, catering businesses, and specialty meat retailers
• Best-selling products: Fresh poultry, marinated chicken drumsticks, and turkey salami

The company employs cold-chain logistics and temperature-controlled storage to ensure maximum product freshness.

Certifications & Compliance

CHAHIA adheres to strict international food safety and halal certification standards, ensuring premium-quality and ethically sourced products.

• ISO 22000 – Food Safety Management System
• HACCP – Hazard Analysis and Critical Control Points
• Halal Certification
• IFS (International Featured Standards) Food Certification
• BRC Global Standards Certification
• Eco-Friendly Packaging Compliance

These certifications enable CHAHIA to access premium markets and supply global food retailers.

Industry Recognition & Achievements

CHAHIA has received numerous awards and recognitions, solidifying its leadership in Tunisia’s meat and poultry industry.

• Best Poultry Brand in Tunisia – National Food & Beverage Awards
• Top Exporter in Processed Meat Category – Tunisian Export Promotion Council
• Consumer Choice Award for Quality – Tunisia Food Industry Association
• Halal Food Excellence Award – Middle East Food Summit

These accolades highlight CHAHIA’s dedication to quality, safety, and innovation.

Competitive Advantage & Unique Selling Proposition (USP)

CHAHIA differentiates itself with high-quality fresh and frozen poultry, premium halal meat products, and innovative marinated offerings.

1. Farm-to-Table Freshness – Direct sourcing from local organic farms.
2. High-Quality Meat Processing – State-of-the-art processing and packaging facilities.
3. Strong Global Distribution – Supplying supermarkets, hotels, and foodservice chains worldwide.
4. Sustainable & Ethical Sourcing – Committed to eco-friendly packaging and sustainable farming.
5. Health-Conscious Formulations – Focus on low-fat, protein-rich, and natural ingredient products.

Corporate Social Responsibility (CSR)

CHAHIA actively engages in sustainability and community-driven initiatives, reinforcing its commitment to ethical business practices.

• Animal Welfare Programs – Ensuring humane farming and ethical sourcing.
• Sustainable Farming Initiatives – Investing in eco-friendly poultry production.
• Community Food Donation Programs – Supporting food security efforts in underprivileged communities.

The company aligns its CSR strategies with global sustainability standards, ensuring a positive environmental and social impact.

Future Outlook & Expansion Plans

CHAHIA is poised for strong growth and expansion, focusing on product innovation, market diversification, and digital transformation.

• Expansion into European halal meat markets
• New product launches in plant-based and organic poultry categories
• Increased investment in automated meat processing technology
• Strengthening e-commerce and direct-to-consumer sales channels

With its commitment to quality, innovation, and sustainability, CHAHIA remains a dominant force in Tunisia’s poultry and meat industry.

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