Exhibiting at Foodex Japan 2025

About Shochiku-en

Shochiku-en is a specialty vegan and gluten-free bakery based in Japan, dedicated to crafting delicious and nutritious plant-based desserts. With a mission to provide high-quality, allergen-free baked goods, the company leverages traditional Japanese ingredients and modern culinary techniques to create innovative and inclusive products. Shochiku-en caters to health-conscious consumers, individuals with dietary restrictions, and the growing vegan market both in Japan and internationally.

Core Business and Specialization

Shochiku-en specializes in vegan, gluten-free, and allergen-free baked goods made from rice flour, natural sweeteners, and plant-based ingredients. The bakery has gained a loyal following for its artisanal approach, high-quality sourcing, and commitment to sustainability.

Product Portfolio

• Vegan Cakes

  • Mugen Rainbow Cake – A colorful, plant-based cake made without artificial colorings
  • Strawberry Shortcake – A classic Japanese dessert made with fresh strawberries and coconut cream
  • Chocolate Cake – A rich, moist cake using premium vegan chocolate

• Rice Flour Muffins

  • Matcha Azuki Muffin – A blend of Japanese green tea and sweet red beans
  • Sweet Potato Muffin – Featuring naturally sweet Japanese sweet potatoes
  • Chai Muffin – A spiced muffin infused with chai flavors

• Rice Flour Cookies

  • Sea Salt Flavor – A crispy, subtly salted gluten-free cookie
  • Cheese Flavor – A vegan take on the classic cheese-flavored biscuit
  • Chocolate Flavor – A rich and decadent chocolate rice flour cookie

Shochiku-en ensures that all products are free from dairy, eggs, wheat, refined sugar, and artificial additives, making them accessible to a wide range of dietary preferences.

Market Position and Target Audience

Shochiku-en operates in the rapidly growing health-conscious and vegan food market, targeting vegans, individuals with gluten intolerance, and health-conscious consumers. Its products appeal to:

• Retail consumers looking for allergen-free and plant-based desserts
• Specialty health food stores and organic retailers
• Cafés and restaurants offering gluten-free and vegan menu options
• E-commerce customers seeking high-quality, plant-based baked goods

With the global plant-based food market projected to reach $77.8 billion by 2025, Shochiku-en is well-positioned to expand its customer base both domestically and internationally.

Financial Strength and Business Performance

Shochiku-en has experienced steady revenue growth, fueled by increasing demand for vegan and gluten-free products. The bakery's focus on premium ingredients and small-batch production has allowed it to maintain strong profit margins, catering to the high-end health-conscious consumer segment.

Export and Shipment Records

Shochiku-en has started exporting select products to international markets, particularly in Asia and North America, where demand for allergen-free and vegan foods continues to rise. The bakery is actively seeking international partnerships to expand distribution channels and improve global accessibility to its unique offerings.

Certifications and Compliance

Shochiku-en follows strict food safety and quality control standards and ensures compliance with Japanese and international food safety regulations. The bakery adheres to:

• Vegan and plant-based food guidelines
• Gluten-free production standards to prevent cross-contamination
• Sustainable sourcing practices, using locally grown rice flour and organic ingredients whenever possible

Customer Testimonials and Recognition

Shochiku-en has received rave reviews from customers who appreciate the bakery’s commitment to quality, taste, and health-conscious baking. Its products have been featured in Japanese food magazines, social media platforms, and vegan food blogs, further solidifying its reputation in the plant-based food industry.

Achievements and Future Goals

• Successfully expanded product offerings to cater to various dietary needs
• Gained recognition among Japan’s leading health-conscious and vegan communities
• Plans to increase production capacity to meet growing demand
• Exploring opportunities to expand into international markets through e-commerce and retail partnerships
• Commitment to further sustainability initiatives, including eco-friendly packaging and carbon-neutral production

Shochiku-en continues to set new standards in the plant-based baking industry, offering nutritious, delicious, and allergen-free desserts that cater to the modern, health-conscious consumer.