Shandong Huanfeng Food Co., Ltd., located in Gaomi City, Weifang, Shandong Province, China, is a leading manufacturer and exporter of traditional and modern frozen dough and flour-based food products. With a legacy of decades in food manufacturing, the company has established a broad presence in domestic and international markets, particularly through its renowned brand "Huanfeng."
Core Business and Product Range
Shandong Huanfeng Food Co., Ltd. specializes in the development, production, and export of high-quality wheat flour products, frozen pastries, and plant-based alternatives. The product range includes:
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Flour Series:
- Wheat Flour
- Dumpling Flour
- Bread Flour
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Frozen Dough Products:
- Spring Roll Pastry
- Frozen Paratha
- Frozen Croissants
- Frozen Donuts
- Frozen Noodles
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Bakery Products:
- Steamed Buns (Mantou)
- Deep-Fried Dough Sticks (Youtiao)
- Roast Duck Cake
- Egg Cake Crust
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Plant-Based Products:
- Plant Meat Buns
- Plant-Based Beef Patties
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Specialty Items:
- Wonton Skin
- Dumpling Skin
- Lotus Leaf Clip
- Brown Sugar Mantou
- Cheese Pancake Base
- Fruit and Vegetable Mantou
These products are designed to serve a broad customer base from industrial food service buyers to retail supermarkets and quick-service restaurants.
Specialization and Unique Selling Propositions
Shandong Huanfeng Food stands out in the frozen dough food segment due to:
- Diversified Product Portfolio: Offering traditional Chinese staples and Western pastries under one production ecosystem.
- Plant-Based Innovation: Early adopter of plant-based meat integration in traditional items such as buns and patties.
- OEM Services: Strong customization capacity for private labels and global food brands.
- Cold Chain Expertise: Equipped with advanced freezing lines and temperature-controlled logistics ensuring freshness and safety.
Financials and Export Insights
Though specific revenue figures are not publicly available, export and trade databases such as ImportYeti and customs data indicate:
- Exports to over 20 countries, including the United States, Canada, Australia, Japan, and the United Kingdom.
- Annual shipment volumes exceeding 3,000 metric tons, especially of frozen pastries and mantou variants.
- Key buyers include large Asian food distributors and national supermarket chains.
- Participation in international expos such as SIAL and Canton Fair signals a strong emphasis on global business development.
Target Market
Shandong Huanfeng serves:
- Retail Chains: Offering branded and white-label frozen bakery items.
- Foodservice Providers: Supplying bulk, ready-to-cook dough and pastry products.
- Vegan and Plant-Based Markets: Through its new line of plant-based buns and patties.
The products are targeted toward ethnic food aisles, bakeries, cafes, restaurants, and frozen food sections of supermarkets.
Capabilities
- Fully Automated Production Lines: For consistency, hygiene, and scalability.
- Customizable Formulations: Ability to alter recipes to meet regional taste profiles or dietary needs (e.g., low sugar, whole grain).
- R&D Department: Dedicated to new product innovation, especially in plant-based and health-oriented foods.
- Cold Storage & Distribution: Extensive freezing and logistics infrastructure for large-scale domestic and international delivery.
Certifications and Compliance
Shandong Huanfeng Food is certified under:
- ISO 9001 and ISO 22000: Quality and food safety management.
- HACCP: Ensuring critical control in processing.
- BRC Certification: Facilitating export to the UK and Europe.
- FDA Registration: Enabling exports to the United States.
- Halal Certification: To serve Muslim-majority countries and communities.
These certifications make the company's products acceptable in some of the most tightly regulated markets globally.
Customer Testimonials and Reputation
Customer feedback indicates consistent praise for product texture, taste authenticity, and packaging quality. Long-standing relationships with overseas distributors reflect reliability and performance consistency. The "Huanfeng" brand is recognized for maintaining the cultural integrity of Chinese staples while embracing modern food innovation.
Major Achievements
- Developed one of the first large-scale lines for frozen spring roll pastry exports in the region.
- Launched a complete plant-based bun product line in 2022, addressing rising global vegan food demand.
- Recognized as a Leading Agricultural Industrialization Enterprise by local government authorities.
- Maintained over 15 years of continuous exports without major food safety incidents.
Shandong Huanfeng Food Co., Ltd. merges traditional culinary values with modern food production technologies, making it a key global supplier of authentic and innovative Chinese dough-based foods.
