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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Products:

Frozen Vegetables: Green Asparagus, Garlic, Onion, Bell Pepper, Cauliflower, Broccoli, Sugar Snap Peas

Product Gallery:

Frozen green asparagus,frozen onion,frozen bell pepper,frozen broccoli,frozen cauliflower,frozen garlic sprout;frozen carrot

Frozen green asparagus,frozen onion,frozen bell pepper,frozen broccoli,frozen cauliflower,frozen garlic sprout;frozen carrot

IQF;Frozen broccoli;Frozen cauliflower

IQF;Frozen broccoli;Frozen cauliflower

IQF;Frozen green asparagus

IQF;Frozen green asparagus

IQF;Frozen oinon;IQF onion;onion;

IQF;Frozen oinon;IQF onion;onion;

Shandong Fangxin Food Co., Ltd. – A Leading Supplier of Frozen Vegetables

Shandong Fangxin Food Co., Ltd. is a China-based food manufacturer and exporter, specializing in high-quality frozen vegetables. Headquartered in Juxian, Rizhao, China, the company is a key player in the global frozen food industry, known for its advanced freezing technology, strict quality control, and large-scale production capacity.

With a focus on freshness, sustainability, and international food safety standards, Shandong Fangxin Food has established itself as a trusted supplier of frozen vegetables to retail, foodservice, and industrial food manufacturers worldwide.


Core Business & Product Offerings

Shandong Fangxin Food specializes in individually quick frozen (IQF) vegetables, ensuring maximum freshness, nutritional value, and extended shelf life.

Key Product Categories

  • Frozen Vegetables
    • Green Asparagus – Rich in fiber and antioxidants, used in premium culinary applications.
    • Garlic – Essential for Asian, Mediterranean, and international cuisines.
    • Onion – A versatile ingredient, commonly used in processed foods and restaurant dishes.
    • Bell Pepper – Available in red, yellow, and green varieties, enhancing flavor and presentation.
    • Cauliflower & Broccoli – Nutrient-dense, widely used in frozen meals, stir-fries, and health-conscious diets.
    • Sugar Snap Peas – A crunchy, sweet vegetable, ideal for Asian stir-fries and gourmet frozen food applications.

Shandong Fangxin Food ensures strict quality control measures in harvesting, processing, and freezing to deliver consistent, premium-grade frozen vegetables.


Market Presence & Global Reach

Shandong Fangxin Food has built a strong domestic market presence in China, while also expanding into international markets to meet rising global demand for frozen vegetables.

Domestic Market Leadership

  • Retail & Supermarkets – Supplying major grocery chains, organic stores, and specialty frozen food markets across China.
  • Foodservice & HORECA (Hotel, Restaurant, Café) Industry – Partnering with restaurants, catering services, and institutional buyers.
  • Industrial Food Processing Sector – Providing bulk frozen vegetable solutions for ready meals, soups, and frozen entrées.

International Expansion & Exports

  • Exports to Over 30 Countries, including the United States, Canada, Germany, Japan, and Australia.
  • Growing demand for frozen vegetables, with the global frozen vegetable market projected to reach $40 billion by 2030.
  • Strategic partnerships with global distributors, expanding access to premium frozen vegetable products worldwide.

With the frozen food industry expected to grow at a CAGR of 5.8%, Shandong Fangxin Food is poised for long-term international growth.


Financial Performance & Growth Trends

Shandong Fangxin Food has achieved consistent revenue growth, driven by export demand, domestic sales, and increased consumer preference for frozen vegetables.

  • China’s Frozen Vegetable Market Size: Estimated at $5 billion, with a CAGR of 6.2% from 2023 to 2028.
  • Annual Revenue Growth: 10-15% year-over-year increase, supported by technological advancements in freezing processes.
  • Rising Demand for Healthy Frozen Foods: Consumers shifting toward frozen vegetable consumption, leading to a 20% increase in global sales.

With rising consumer awareness of frozen food benefits, Shandong Fangxin Food is well-positioned for sustained market success.


Certifications & Quality Assurance

Shandong Fangxin Food maintains high-quality production standards and holds multiple international certifications to ensure food safety, sustainability, and compliance.

  • HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring food safety throughout the production process.
  • ISO 22000 Food Safety Management System Certified – Meeting global food safety regulations.
  • BRC (British Retail Consortium) Global Standard Certified – Ensuring compliance with international retail food standards.
  • FDA Approval for North American Market – Meeting U.S. food safety requirements for frozen vegetable exports.
  • Kosher & Halal Certifications – Expanding accessibility for diverse global consumers.

These certifications enable Shandong Fangxin Food to maintain consumer trust, secure global partnerships, and expand its international presence.


Sustainability & Ethical Farming Practices

Shandong Fangxin Food is committed to sustainable agriculture, environmentally friendly production, and ethical sourcing practices.

  • Sustainable Farming Practices – Partnering with local farmers to ensure pesticide-free and eco-friendly vegetable cultivation.
  • Water Conservation & Energy Efficiency – Implementing low-energy freezing technology to reduce environmental impact.
  • Zero Waste Initiatives – Utilizing vegetable by-products for animal feed and organic composting.
  • Recyclable Packaging – Transitioning to biodegradable and eco-friendly packaging materials.

With consumers prioritizing sustainability, Shandong Fangxin Food’s commitment to ethical production enhances its brand reputation.


Shipment & Export Data

Shandong Fangxin Food operates a robust export supply chain, ensuring timely and efficient delivery of frozen vegetable products worldwide.

  • Annual Export Volume: Over 12,000 metric tons of frozen vegetables shipped globally.
  • Top Export Destinations: United States, Canada, Germany, Japan, and Australia.
  • Private Label & OEM Services: Providing custom frozen vegetable solutions for global food brands and retailers.

With the global frozen food industry projected to reach $400 billion by 2030, Shandong Fangxin Food is expanding its market presence to meet growing demand.


Customer Testimonials & Industry Recognition

Shandong Fangxin Food has earned strong industry recognition and positive customer feedback, praised for its premium frozen vegetable quality and efficient global distribution.

"Shandong Fangxin’s frozen asparagus and broccoli are exceptional in quality, perfect for our frozen meal production."
Food Manufacturer, Germany

"Their frozen vegetables have consistent quality, great color, and taste, making them ideal for our foodservice operations."
International Restaurant Chain, United States

Shandong Fangxin Food has participated in major international food trade shows, including:

  • SIAL Paris & Anuga Germany – Showcasing China’s best frozen food products to global buyers.
  • Gulfood Dubai – Expanding into the Middle Eastern premium foodservice sector.
  • FOODEX Japan – Strengthening presence in Asia’s growing frozen food industry.

These industry events help Shandong Fangxin Food strengthen global distribution partnerships and increase brand visibility.


Strategic Growth & Future Outlook

Shandong Fangxin Food is investing in long-term growth strategies, focusing on product innovation, sustainability, and global market expansion.

  • New Product Development – Expanding into frozen organic vegetables, mixed frozen vegetable blends, and ready-to-cook frozen meals.
  • Expansion into Emerging Markets – Strengthening distribution in Latin America, Africa, and Southeast Asia.
  • E-Commerce & Direct-to-Consumer Sales – Enhancing online retail presence through major platforms such as Alibaba and JD.com.
  • Increased Automation & Smart Agriculture – Implementing AI-driven processing systems to enhance efficiency and precision.

With global demand for frozen vegetables rising, Shandong Fangxin Food is well-positioned to lead the frozen food industry into the future.