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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Product Categories:

Frozen Desserts, Ice Cream

Products:

Ice Cream Flavors: Taro Cookies and Cream, Milk Tea, Thai Tea, Rose Hip Lemonade, Matcha Marshmallow, Red Bean Coconut

Merchandise: Branded apparel, accessories

Secret Creamery: Redefining Artisan Ice Cream with Bold Flavors

Secret Creamery is a premier artisan ice cream manufacturer headquartered in Las Vegas, USA, specializing in innovative, globally inspired flavors that blend classic techniques with modern culinary trends. Since its inception, Secret Creamery has gained a cult following for its Asian-inspired ice cream flavors, crafted with premium ingredients and a commitment to authenticity.

Company Overview

  • Headquarters: Las Vegas, USA
  • Founded: NA
  • Industry: Food & Beverage, Dessert Industry
  • Specialty: Small-batch, handcrafted ice cream with unique, globally inspired flavors
  • Retail Presence: Standalone stores, online ordering, and exclusive pop-up events
  • Additional Services: Licensing and co-packing for restaurant and hospitality partners

Core Product Line

Secret Creamery offers a curated selection of handcrafted ice cream, each flavor carefully developed to reflect bold, authentic tastes while maintaining a smooth, creamy texture.

Signature Ice Cream Flavors

  • Taro Cookies and Cream – A blend of earthy taro with classic cookies & cream for a nostalgic yet innovative twist.
  • Milk Tea Ice Cream – Inspired by popular bubble tea flavors, this rich and creamy blend delivers a bold black tea essence.
  • Thai Tea Ice Cream – Infused with spiced Thai tea and sweetened condensed milk, capturing the essence of Thailand’s favorite drink.
  • Rose Hip Lemonade Ice Cream – A refreshing floral-citrus combination featuring rose hip-infused lemon sorbet.
  • Matcha Marshmallow Ice Cream – A harmonious blend of umami-rich Japanese matcha and house-made marshmallows.
  • Red Bean Coconut Ice Cream – Traditional azuki red bean paste meets creamy coconut milk for a dairy-free alternative.

Financial Growth & Expansion

Secret Creamery has seen exponential growth, fueled by increasing demand for premium, globally inspired frozen desserts.

  • Annual Revenue: Estimated at $5M+ in 2023
  • Retail Expansion: Operates multiple locations with plans for expansion into West Coast cities and select Asian markets
  • E-Commerce Growth: 35% YoY increase in online sales and direct-to-consumer shipping
  • Wholesale & Licensing: Partnerships with high-end restaurants, hotels, and gourmet markets for exclusive co-branded flavors

Market Position & Competitive Edge

  • Growing Demand for Premium Ice Cream: The global premium ice cream market is projected to reach $90B by 2028, driven by consumer preference for unique, high-quality flavors.
  • Secret Creamery’s Differentiation:
    • Unique, global flavor inspirations (Asian, fusion, and specialty flavors)
    • Small-batch, handcrafted production ensuring top-tier quality
    • All-natural ingredients, no artificial preservatives
    • Exclusive partnerships with high-end retailers and hospitality brands

Target Audience & Consumer Segments

Secret Creamery appeals to a broad, experience-driven audience:

  • Food Enthusiasts & Millennials – Looking for innovative, Instagrammable dessert experiences.
  • Health-Conscious Consumers – Interested in non-GMO, dairy-free, and low-sugar options.
  • Asian & Fusion Cuisine Lovers – Seeking authentic flavors with a modern twist.
  • Hospitality & Retail Partners – Luxury hotels, boutique grocers, and high-end restaurants.

Certifications & Quality Assurance

  • Non-GMO Verified – Sourcing high-quality, all-natural ingredients.
  • Dairy-Free Options Available – Expanding into vegan-friendly and plant-based ice creams.
  • Sustainable Sourcing Practices – Using organic, fair-trade teas, chocolates, and exotic fruits.

Sustainability & Social Responsibility

Secret Creamery integrates sustainable business practices into its supply chain and production processes:

  • Eco-Friendly Packaging: Transitioning to biodegradable and compostable containers.
  • Local Sourcing: Partnering with regional dairy farms and organic suppliers.
  • Carbon Footprint Reduction: Implementing energy-efficient cold storage solutions.

Industry Recognition & Awards

  • "Best Artisanal Ice Cream" – Las Vegas Food Awards 2023
  • "Top 10 Ice Cream Shops in the US" – Food & Wine Magazine
  • Featured in: Bon Appétit, Eater, Thrillist, and The New York Times

Customer Testimonials

"Secret Creamery’s flavors are a game-changer! The Taro Cookies and Cream is unlike anything I’ve had before."
— Sarah L., Verified Customer

"Their Thai Tea Ice Cream is hands down the best in the industry. The flavor is rich, balanced, and so authentic!"
— Chef Michael T., Luxury Hotel Executive Pastry Chef

Future Expansion Plans

Secret Creamery aims to expand its footprint in North America and Asia while continuing to innovate with new seasonal flavors, limited editions, and retail partnerships. Key initiatives include:

  • Opening new storefronts in Los Angeles, San Francisco, and Tokyo.
  • Launching a national direct-to-consumer subscription service.
  • Expanding co-branding partnerships with leading luxury hotels and restaurants.

Conclusion

Secret Creamery is at the forefront of the premium artisan ice cream industry, blending global flavors, top-quality ingredients, and a commitment to sustainability. With strong consumer demand, rapid expansion, and a dedication to culinary creativity, Secret Creamery continues to redefine luxury ice cream experiences worldwide.