Exhibiting at Foodex Japan 2025

SWEETCHEW BY MN COMPANY LIMITED – Redefining Premium Snack Experiences

SWEETCHEW BY MN COMPANY LIMITED, based in Pak Kret, Thailand, is a premier importer, distributor, and retailer of premium confectionery and snack products. The company specializes in high-quality stroopwafels, brownie crisps, and caramel cornflakes, bringing globally inspired treats to the Thai and Southeast Asian markets.

With a focus on quality, indulgence, and innovative flavors, SweetChew has positioned itself as a leading brand in the premium snack industry.

Core Business and Specialization

SweetChew is dedicated to sourcing and distributing the finest international and locally crafted snacks. The company’s core expertise lies in:

• Premium Stroopwafels – Authentic Dutch-style caramel waffle cookies with innovative flavors
• Artisan Brownie Crisps – Crispy, chocolate-rich snack alternatives with a gourmet touch
• Gourmet Caramel Cornflakes – Crunchy, caramel-coated cornflakes infused with unique flavors

Through a multi-channel distribution approach, SweetChew supplies its products to:

• Retail chains & supermarkets
• Online e-commerce platforms
• Specialty gourmet stores & cafes

Product Offerings

SweetChew’s diverse product range caters to both classic and modern snack preferences:

• Stroopwafels

  • Original Caramel – Traditional Dutch-style caramel-filled waffle cookies
  • Chocolate Caramel – Premium cocoa-infused caramel with a rich texture

• Brownie Crisps

  • Dark Chocolate – Thin, crispy, and packed with intense cocoa flavors
  • Cappuccino – Infused with coffee essence for a delightful taste

• Caramel Cornflakes

  • Classic – A timeless caramel-coated cornflake snack
  • Cookies n Cream – A modern take, blending caramel with a creamy cookie flavor

Market Reach and Expansion

SweetChew has built a strong market presence in Thailand and neighboring Southeast Asian countries, expanding its distribution through:

• Major retailers – Partnering with supermarkets and specialty food stores
• E-commerce platforms – Selling directly through online marketplaces and brand-owned stores
• Café & hospitality sector – Providing high-end snack products for luxury cafes and hotels

The premium global snack market is valued at $235 billion and is projected to grow at a CAGR of 6.2%, with Asian markets experiencing rapid growth in premium confectionery demand.

Financial Strength and Business Growth

SweetChew has experienced strong year-over-year revenue growth, driven by:

• Rising consumer demand for premium imported snacks
• Growing online sales, contributing to over 30% of total revenue
• Increasing brand partnerships, expanding SweetChew’s reach across new markets

Certifications and Compliance

SweetChew is committed to high-quality food safety standards and ensures compliance with:

• HACCP Certification – Guaranteeing safe food handling and production processes
• FDA Thailand Compliance – Meeting all regulatory requirements for packaged snacks
• Halal Certification – Ensuring inclusivity for diverse consumer demographics

Export and Shipment Performance

SweetChew has been steadily growing its export business, with shipments reaching:

• Singapore & Malaysia – Key markets for premium snacks in Southeast Asia
• Japan & South Korea – Expanding into high-demand snack markets
• Middle Eastern regions – Increasing popularity of high-quality, Halal-certified confectionery

Brand Strength and Recognition

SweetChew has built strong brand equity by focusing on:

• Premium quality and taste, making it a preferred choice among snack lovers
• Unique product offerings, differentiating it from mass-market brands
• Engaging social media presence, connecting with thousands of loyal customers

Customer Testimonials

• "SweetChew’s stroopwafels are hands down the best I’ve had outside of the Netherlands!" – Verified Customer
• "I love the brownie crisps—perfectly crunchy and not too sweet!" – Snack Enthusiast

Major Achievements

• Expansion into multiple Southeast Asian and global markets
• Strong digital presence and e-commerce growth
• Award-winning product packaging and branding in Thailand’s premium snack segment

With a commitment to premium quality, innovation, and market expansion, SWEETCHEW BY MN COMPANY LIMITED is rapidly emerging as a top player in the premium confectionery industry.