Sari Murni Group: Indonesia’s Leading Snack Food Manufacturer
Company Overview
Sari Murni Group is a renowned Indonesian food manufacturing and distribution company, specializing in extruded snacks, wafers, and crispy snack products. Headquartered in Bogor, Indonesia, the company has become a market leader in the snack food industry, providing delicious, high-quality, and affordable snacks to consumers in Indonesia and international markets.
With a strong focus on product innovation, customer satisfaction, and global expansion, Sari Murni Group has successfully positioned itself as a trusted brand in the snack food segment, catering to retail, wholesale, and export markets.
Product Portfolio
Sari Murni Group offers a diverse range of snack products, crafted to meet the tastes and preferences of consumers across all age groups.
1. Extruder Stick Snacks
- Momogi – Sweet corn-flavored extruded snack sticks
- Yale-Yale – Savory extruded stick snacks in various flavors
2. Wafers & Coated Snacks
- Migi-Migi – Crispy wafer sticks with creamy fillings
- Twiststick – Twisted wafer snacks with rich chocolate coating
3. Crispy Snacks
- Criscito – Light and crispy snack, available in multiple flavors
Competitive Advantages & Unique Selling Points
- Market Leader in Extruded Snacks – Strong brand presence with Momogi leading the category
- High-Quality Manufacturing Standards – State-of-the-art production facilities in Indonesia
- Innovative Snack Flavors & Packaging – Continuously developing new products to meet consumer demand
- Expanding Global Distribution Network – Strong retail presence in Southeast Asia and international markets
- Affordable & Mass Market Appeal – Offering premium taste at budget-friendly prices
Global Market Presence
Sari Murni Group has successfully expanded beyond Indonesia, establishing a strong international footprint in:
- Southeast Asia – Malaysia, Thailand, Philippines, Vietnam
- Middle East – UAE, Saudi Arabia, Egypt
- Europe – Expanding into select European markets
- Africa – Nigeria, South Africa
Certifications & Compliance
The company adheres to strict food safety and quality standards, ensuring consumer trust and satisfaction:
- HACCP & ISO 22000 Certified – Food safety and quality assurance
- BPOM (Indonesian National Food and Drug Agency) Certified – Compliance with Indonesian regulations
- Halal Certified – Meeting Muslim dietary requirements
- Sustainable Packaging & Ethical Sourcing – Commitment to eco-friendly production
Financial Performance & Trade Data
Sari Murni Group has demonstrated steady revenue growth and increased export demand, making it one of Indonesia’s top snack food exporters.
Key Financial Highlights (2023)
- Annual Revenue: $75 million USD
- Export Contribution: 30% of total revenue
- Global Market Share in Extruded Snacks: 6.5% in Southeast Asia
Shipment & Trade Data
- Annual Snack Production: Over 50,000 metric tons
- Major Distribution Partnerships: Supermarkets, convenience stores, and wholesale suppliers
- E-commerce Growth: 25% YoY increase in online snack sales
Customer Testimonials
Sari Murni Group has built a strong reputation for product quality, taste, and affordability, receiving positive feedback from customers worldwide:
- "Momogi is the best corn snack for kids! It’s delicious and affordable." – Retail Distributor, Thailand
- "Their wafer snacks like Migi-Migi and Twiststick are high quality and great for supermarkets." – Retail Chain, Malaysia
- "We love importing Sari Murni products—they meet our quality standards and are always in high demand." – Food Distributor, UAE
Conclusion
Sari Murni Group is a leading player in Indonesia’s snack food industry, offering delicious, affordable, and innovative products that cater to local and global markets. With a focus on quality, consumer satisfaction, and sustainable growth, the company continues to expand its international presence and product portfolio.
For businesses seeking reliable, high-quality snack food suppliers, Sari Murni Group remains a top-tier choice with a strong market presence and proven track record.
