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Exhibiting at Gulfood 2025

Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Product Categories:

Fish and Seafood Products

Products:

Canned Fish: Sardines, Mackerel, Tuna, Anchovies

Canned Sardines, Canned Mackerel, Canned Tuna, Canned Anchovies

Product Gallery:

SIMPA-SAMARA: Morocco’s Leading Seafood Processing & Canned Fish Exporter

SIMPA-SAMARA is a leading Moroccan food manufacturing company, specializing in the processing, canning, and export of premium seafood products, including sardines, mackerel, tuna, and anchovies. With a strong emphasis on quality, sustainability, and international compliance, SIMPA-SAMARA has established itself as a trusted name in the global seafood industry, supplying supermarkets, wholesalers, and foodservice businesses worldwide.

Company Overview

  • Headquarters: Casablanca, Morocco
  • Industry: Food Manufacturing, Seafood Processing
  • Website: www.samara.ma
  • Email: export@samara.ma
  • Phone: +212 5 22 24 19 09, +212 5 22 24 18 49
  • Social Media:
  • Certifications: ISO 22000, HACCP, FDA, Halal Certification

Product Portfolio

SIMPA-SAMARA specializes in high-quality canned fish and seafood products, catering to retail, foodservice, and industrial clients worldwide.

1. Canned Fish & Seafood

  • Sardines – Wild-caught Moroccan sardines, packed in olive oil, vegetable oil, or tomato sauce.
  • MackerelFirm-textured and flavorful mackerel fillets, rich in Omega-3 fatty acids.
  • TunaPremium-grade canned tuna, available in chunk, flake, or fillet cuts.
  • Anchovies – Salt-cured anchovies, known for their distinct umami taste.

Market Presence & Distribution

SIMPA-SAMARA has a strong domestic and international presence, supplying global seafood markets with high-quality, sustainable fish products.

  • Retail & Supermarkets: Products available in major grocery chains across Europe, Africa, and the Middle East.
  • Foodservice & HORECA: Supplies hotels, restaurants, and catering businesses with bulk seafood products.
  • Export Markets: Expanding seafood exports to France, Spain, Italy, the USA, UAE, and Japan.
  • Private Label & Industrial Processing: Provides customized seafood processing and packaging for global brands.

Competitive Advantage & Unique Selling Proposition

  1. Morocco’s Rich Marine Resources: Utilizes one of the world’s best fishing zones in the Atlantic Ocean.
  2. Strict Quality Control & Food Safety: Meets ISO 22000, HACCP, and FDA regulations.
  3. Sustainable Fishing Practices: Works with certified, eco-friendly fisheries to ensure responsible seafood sourcing.
  4. Strong Global Distribution Network: Well-established export routes to Europe, North America, and Asia.
  5. Diverse Product Offering: Wide variety of canned fish options, catering to different culinary markets.

Financial & Operational Strength

  • Annual Revenue: Estimated at $50M - $100M.
  • Processing Capacity: Capable of handling thousands of metric tons of seafood annually.
  • Warehousing & Storage: State-of-the-art cold storage and logistics facilities.
  • Employee Strength: Over 300 employees, including quality assurance teams and seafood processing experts.

International Shipments & Trade Data

SIMPA-SAMARA is a major exporter of canned seafood, meeting the rising global demand for convenient, high-protein fish products.

  • Key Export Destinations: France, Spain, Italy, USA, UAE, Japan.
  • Top Exported Products: Canned sardines, mackerel, tuna, and anchovies.
  • Distribution & Logistics Partnerships: Works with major seafood importers and supermarket chains worldwide.

Certifications & Compliance

SIMPA-SAMARA ensures global compliance with food safety and sustainability certifications, guaranteeing premium-quality seafood products.

  • ISO 22000: Certified for Food Safety Management Systems.
  • HACCP Compliance: Ensuring safe seafood processing and handling.
  • FDA Approved: Compliant with U.S. Food & Drug Administration regulations for seafood exports.
  • Halal Certification: Ensures compliance with Islamic dietary laws, making products suitable for Halal consumers.

Customer Testimonials & Industry Recognition

SIMPA-SAMARA has received high praise from seafood distributors, foodservice operators, and retail clients for its quality, taste, and reliability.

"SIMPA-SAMARA’s canned sardines are among the best in the industry—fresh, flavorful, and packed with nutrition."
– Seafood Importer, France

"Their mackerel fillets have been a customer favorite. The quality consistency is unmatched!"
– Retail Supermarket Chain, Spain

The company has also been recognized at leading seafood trade expos, including Seafood Expo Global, SIAL Paris, and Anuga, showcasing its commitment to excellence in seafood processing.

Future Expansion & Growth Strategy

SIMPA-SAMARA is focused on strengthening its global market presence and product innovation.

  • New Product Development: Expanding into organic and gourmet seafood categories.
  • Sustainable Fishing Initiatives: Partnering with eco-certified fisheries for environmentally responsible sourcing.
  • Market Expansion: Increasing exports to North America, Southeast Asia, and Latin America.
  • E-Commerce Growth: Launching direct-to-consumer seafood sales through online platforms.

Conclusion

SIMPA-SAMARA is a market leader in canned seafood production, offering high-quality, sustainable, and globally certified seafood products. With a strong export footprint, commitment to sustainability, and advanced seafood processing capabilities, the company is well-positioned for continued growth in the global seafood industry.