Salalah Mills Co. (S.A.O.G): Oman’s Leading Flour Milling Company
Salalah Mills Co. (S.A.O.G) is the largest flour milling company in Oman, producing high-quality wheat-based products for both domestic and international markets. Established in 1995, the company has grown into a regional leader in flour production, supplying bakeries, retailers, food manufacturers, and animal feed industries with premium products.
Company Overview
- Headquarters: Salalah, Oman
- Industry: Food Manufacturing (Flour & Wheat Products)
- Website: www.salalah-mills.com
- Email: info@salalah-mills.com
- Phone: +968 23219193, +968 22996100
- Key Executive: Ahmed bin Abdullah Saeed Al Rawas
- Social Media:
- Certifications: ISO 22000, HACCP, Halal Certified
Product Portfolio
Salalah Mills offers a wide range of flour and wheat-based products, catering to both human and animal consumption.
1. Flour Products
- Bakers Flour: High-quality flour designed for commercial bakeries.
- Arabic Bread Flour: Specially milled flour for traditional Arabic bread.
- Home Baking Flour: A versatile flour suitable for household baking.
- Atta Flour & Chakki Atta Flour: Traditional whole wheat flour for Indian and Middle Eastern cuisines.
- Semolina: Coarse wheat product used in pasta and desserts.
- Brown Bread Flour & Whole Wheat Flour: Nutritious, fiber-rich flour options for health-conscious consumers.
2. Animal Feed
- Wheat Bran: A high-fiber by-product used in livestock feed.
- Barley & Animal Feed Flour: Nutritious grain feed for cattle and poultry.
- Bran and Barley Mix: A balanced animal feed mixture.
3. Other Products
- Harees & Jareesh: Traditional Middle Eastern wheat-based food products.
Market Presence & Distribution
Salalah Mills Co. has a strong domestic and international market presence, supplying retail, foodservice, and industrial clients.
- Retail Distribution: Flour products are available in supermarkets, grocery chains, and wholesale markets.
- Food Processing & Industrial Supply: Provides bulk flour to food manufacturers and bakeries.
- Export Markets: Expanding sales to Yemen, Somalia, UAE, Saudi Arabia, and East Africa.
- Animal Feed Industry: Supplies cattle, poultry, and dairy farms with high-quality feed ingredients.
Competitive Advantage & Unique Selling Proposition
- Largest Flour Producer in Oman: State-of-the-art milling facilities ensure consistent quality and large-scale production.
- Premium Quality Wheat: Sources top-grade wheat from international suppliers, ensuring high protein and gluten content.
- Advanced Milling Technology: Utilizes modern milling equipment for precise grinding and refining.
- Sustainability & Waste Utilization: Implements zero-waste policies, utilizing by-products for animal feed.
- Expanding International Trade: Increasing exports across the MENA region and Africa.
Financial & Operational Strength
- Annual Revenue: Estimated at OMR 50M - 100M ($130M - $260M USD).
- Production Capacity: Over 150,000 metric tons of flour annually.
- Warehousing & Logistics: Strategically located storage and distribution centers for efficient supply chain management.
- Employee Strength: Over 500 employees, including milling experts, food technologists, and distribution professionals.
International Shipments & Trade Data
Salalah Mills Co. actively exports flour and wheat-based products to regional and international markets.
- Key Export Destinations: UAE, Saudi Arabia, Yemen, Somalia, Sudan, East Africa.
- Top Exported Products: Bakers Flour, Atta Flour, Whole Wheat Flour, Wheat Bran.
- Distribution & Logistics: Collaborates with global shipping partners for seamless product delivery.
Certifications & Compliance
Salalah Mills maintains strict food safety and quality compliance, ensuring international standard certifications.
- ISO 22000: Certified for Food Safety Management Systems.
- HACCP Compliance: Ensuring hygienic and contamination-free processing.
- Halal Certification: Meets Islamic dietary laws, ensuring Halal-compliant flour products.
Customer Testimonials & Industry Recognition
Salalah Mills has received positive feedback from customers, retailers, and industry partners for its quality and reliability.
"Salalah Mills produces the best quality flour in the region, perfect for commercial baking."
– Bakery Chain Owner, UAE
"Their wheat bran and animal feed products have greatly improved our livestock nutrition."
– Dairy Farm Manager, Oman
The company has also been recognized at international food industry expos, including Gulfood Dubai, for its excellence in flour milling and export trade.
Future Expansion & Growth Strategy
Salalah Mills Co. is investing in expanding production capacity and enhancing global distribution.
- Infrastructure Expansion: Building new flour mills and storage facilities to increase production output.
- Geographic Expansion: Strengthening market presence in Africa, Europe, and South Asia.
- New Product Development: Launching gluten-free and fortified flour varieties.
- Sustainability Initiatives: Implementing waste reduction and energy-efficient milling technologies.
Conclusion
Salalah Mills Co. (S.A.O.G) is a market leader in flour milling and wheat product manufacturing, serving both local and international markets with high-quality, sustainable, and innovative products. With advanced milling technology, strong financial growth, and a commitment to excellence, the company is well-positioned for continued expansion in the global food industry.
