SAJ Food Products Pvt. Ltd.: Innovating the Indian Snack & Bakery Industry
SAJ Food Products Pvt. Ltd., the parent company of Bisk Farm and Indiaah, is one of India's leading food manufacturers specializing in biscuits, cakes, cookies, namkeen, and traditional Indian sweets. Established with a commitment to quality and taste, the company has rapidly expanded its footprint across India and international markets.
Company Overview
- Headquarters: Kolkata, India
- Industry: Food Manufacturing (Bakery, Snacks & Sweets)
- Website: www.biskfarm.com
- Social Media:
- Certifications: FSSAI, ISO 22000, Halal Certified
Product Portfolio
SAJ Food Products offers an extensive range of bakery, confectionery, and snack products under its flagship brands Bisk Farm and Indiaah.
1. Biscuits & Cookies
- Popular Variants: Googly, Rich Marie, Petit Beurre, Jeera Wonder, Elaichi Wonder
- Healthy Options: Eat-Fit Digestive 100% Atta, Eat-Fit Thin Arrowroot, Sugar-Free Marie
- Premium Range: Bourbon, Licks Hazelnut, Licks Orange, Nice, Butter Biscotti
- Crackers & Savory: So Sweet Cracker, Masala Cream Cracker, Cheese Licks
2. Cakes & Confectionery
- Cup Cakes & Bar Cakes: Tiffin Cake, Slice Cake, Festive Cakes
- Chocolate Brownies & Pastries
3. Namkeen & Savory Snacks
- Traditional Indian Snacks: Aloo Bhujia, Moong Dal, Masala Peanuts, Chana Dal
- Mixtures & Savory Blends: Navratan Mix, Khatta Meetha, Cornflakes Mixture, Diet Chiwda
4. Indian Sweets (Under the Indiaah Brand)
- Packaged Sweets: Soan Papdi, Rasgulla, Gulab Jamun, Cham Cham, Rajbhog, Ras Malai
Market Presence & Distribution
SAJ Food Products has a pan-India presence with a growing footprint in international markets.
- Retail Distribution: Products are available in over 500,000 retail outlets across India.
- Modern Trade & E-commerce: Available in major supermarkets, hypermarkets, and online grocery platforms.
- Export Markets: Expanding in the Middle East, North America, and Southeast Asia.
- HORECA & Institutional Sales: Supplying large-scale foodservice chains, airlines, and catering businesses.
Competitive Advantage & Unique Selling Proposition
- Strong Brand Loyalty: Bisk Farm is among the top biscuit brands in India, competing with major players.
- Diverse Product Portfolio: Offers both traditional Indian snacks and modern bakery products.
- Focus on Health & Wellness: Launching low-calorie, sugar-free, and whole wheat options.
- Innovative Marketing: Celebrity-endorsed campaigns featuring Hrithik Roshan, increasing brand visibility.
- State-of-the-Art Manufacturing: Fully automated high-speed production lines ensuring consistency and quality.
Financial & Operational Strength
- Annual Revenue: Estimated at INR 1,000 Crore+ ($120M+).
- Production Capacity: Capable of manufacturing thousands of metric tons of baked goods annually.
- Employee Strength: Over 5,000 employees across multiple manufacturing facilities and distribution centers.
International Shipments & Trade Data
SAJ Food Products is expanding globally with a strong export strategy.
- Key Export Destinations: UAE, Saudi Arabia, USA, Canada, Bangladesh, Nepal, Sri Lanka.
- Top Exported Products: Biscuits, Cakes, and Indian Sweets.
- Distribution Partnerships: Works with leading international distributors for expanding retail presence.
Certifications & Compliance
The company adheres to global food safety and quality standards ensuring premium products.
- FSSAI Certified: Approved by India's Food Safety Authority.
- ISO 22000: Certified for Food Safety Management Systems.
- Halal Certification: Ensuring compliance for Middle Eastern and Muslim-majority markets.
Customer Testimonials & Industry Recognition
SAJ Food Products has received consistent positive feedback from consumers and retail partners.
"Bisk Farm biscuits have a unique taste that differentiates them from other brands—definitely a top choice for our customers!"
– Retail Partner, India
"The Indiaah sweets range is a perfect blend of tradition and quality. The packaging and shelf life make it ideal for gifting and exports."
– Distributor, UAE
The company has also been featured in leading food expos like Gulfood, AAHAR, and Food India Expo, showcasing its expanding global footprint.
Future Expansion & Growth Strategy
SAJ Food Products is aggressively expanding its product lines and market reach.
- New Product Development: Focus on healthier snacks, plant-based alternatives, and organic biscuits.
- Increased Global Footprint: Strengthening distribution in Europe, Africa, and North America.
- Sustainability Initiatives: Implementing eco-friendly packaging and adopting sustainable ingredient sourcing.
- Expansion in Quick-Service Restaurants (QSRs): Exploring opportunities in cafés and foodservice partnerships.
Conclusion
SAJ Food Products Pvt. Ltd. is a market leader in India’s bakery and snack industry, known for its high-quality products, strong brand positioning, and commitment to innovation. With an expanding domestic and international presence, the company is well-positioned to continue its growth trajectory in the coming years.
