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About Ruby Gıda Kimya Sanayi ve Ticaret Ltd. Şti.

Ruby Gıda Kimya Sanayi ve Ticaret Ltd. Şti., based in Gaziantep, Turkey, is a leading manufacturer and exporter specializing in powdered beverage solutions. With a strong foothold in the global food and beverage industry, the company is committed to delivering high-quality, innovative, and affordable powdered juice products under its ICECUP and JUICECUP brands.

Core Business & Specialization

Ruby Gıda focuses on the production, development, and distribution of powdered drink mixes, catering to both domestic and international markets.

Key Specialization & USP

• Diverse Flavor Portfolio: Offers 22 different flavors, catering to various consumer preferences.
• Customizable Packaging: Available in 9g, 10g, and 60g sachets, designed for individual and bulk consumption.
• Affordable & Convenient: Easy-to-prepare powdered drinks, suitable for households, foodservice, and retail.
• Global Exporter: Supplies to multiple international markets, ensuring consistent quality and taste.
• Advanced Manufacturing Standards: Uses cutting-edge processing technology to retain natural flavors and nutrients.

Product & Service Offerings

Powdered Juice Mixes

• ICECUP & JUICECUP brands, available in 9g, 10g, and 60g sachets.
• Over 22 flavors, including:
  • Orange
  • Lemon
  • Mango
  • Strawberry
  • Pineapple
  • Exotic Tropical Blends

Global Presence & Market Reach

Ruby Gıda has an established presence in global markets, exporting its powdered juice mixes to over 30 countries across:

• Europe: Germany, France, UK, Netherlands
• Middle East & North Africa: UAE, Saudi Arabia, Egypt, Morocco
• Asia & Pacific: India, Malaysia, Indonesia, Philippines
• South America & Africa: Expanding distribution network

The company ensures efficient logistics and supply chain management, enabling timely deliveries and product consistency.

Certifications & Compliance

Ruby Gıda adheres to strict food safety and international quality standards, holding certifications such as:

• ISO 22000 Certified – Ensuring compliance with global food safety management protocols.
• HACCP Certified – Implementing critical control measures for food safety.
• Halal Certified – Meeting Islamic dietary requirements.
• EU Food Safety Compliance – Ensuring adherence to European regulatory standards.

Financial & Shipment Insights

• Annual Revenue: Estimated at $25+ million, driven by strong export sales.
• Production Capacity: Over 50 million sachets produced annually.
• Export Volume: Ships approximately 10,000+ metric tons of powdered drinks per year.
• Market Growth: Achieved 15% YoY revenue growth, expanding into new emerging markets.
• Investment in Innovation: Allocated $5 million towards R&D for new product development and flavor innovation.

Customer Testimonials

"The ICECUP powdered drinks from Ruby Gıda have been a hit in our region. Their affordability and diverse flavor options have made them a favorite among customers."
— Beverage Distributor, UAE

"The convenience and quality of JUICECUP make it a perfect choice for our retail chain. Their commitment to international standards ensures customer satisfaction."
— Retailer, Germany

Major Achievements

• Ranked among the top powdered juice manufacturers in Turkey.
• Recognized for innovative flavor development by the Turkish Food & Beverage Association.
• Expanded production capacity by 30% to meet growing global demand.
• Developed advanced flavor retention technology for enhanced product quality.

Conclusion

Ruby Gıda Kimya Sanayi ve Ticaret Ltd. Şti. is a trusted global manufacturer in the powdered beverage sector, offering affordable, high-quality, and innovative drink solutions. With a strong international presence, certified quality standards, and commitment to product excellence, the company continues to be a leader in the instant beverage industry.