Exhibiting at Gulfood 2025

About Rowan & Friends

Rowan & Friends is a premium pet food manufacturer dedicated to providing high-quality, nutritious meals for pets. The company specializes in pâtés, stews, and toppers, made from natural, wholesome ingredients to ensure optimal pet health. Committed to transparency and sustainability, Rowan & Friends prioritizes responsibly sourced meats and vegetables, ensuring that pets receive only the best nutrition.

Core Business

Rowan & Friends focuses on producing high-quality, human-grade pet food designed to promote better digestion, shinier coats, and overall pet well-being. The company adheres to strict food safety standards, ensuring its products are free from fillers, artificial preservatives, and by-products.

Product Offerings

Rowan & Friends offers a diverse range of pet food products, categorized into three main segments:

1. Pâtés

• Beef & Veggie Pâté
• Chicken & Veggie Pâté
• Turkey & Veggie Pâté

2. Stews

• Beef Stew
• Chicken Stew
• Turkey Stew

3. Toppers

• Beef Topper
• Chicken Topper
• Turkey Topper

Each product is crafted using high-quality proteins, essential vitamins, and minerals, ensuring pets receive a balanced and nutritious diet.

Competitive Advantages & Unique Selling Points (USP)

• Human-Grade Ingredients – Every product is made from real, whole food ingredients without artificial additives.
• Veterinarian-Approved – Formulated in consultation with pet nutrition experts to ensure balanced meals.
• Grain-Free & All-Natural – Ideal for pets with food sensitivities and allergies.
• Responsibly Sourced Ingredients – Meat and vegetables are ethically sourced from trusted farms.
• Sustainable & Eco-Friendly Packaging – Commitment to reducing environmental impact with biodegradable packaging solutions.

Market Reach & Growth

• Expanding Retail Presence – Available through major online pet food retailers and specialty stores.
• Direct-to-Consumer (DTC) Sales – Offers subscription-based meal plans for pet owners seeking customized nutrition.
• Growing Online Community – Strong engagement on social media platforms, with thousands of pet owners sharing testimonials and product experiences.

Certifications & Compliance

• AAFCO Certified – Meets Association of American Feed Control Officials (AAFCO) standards for complete pet nutrition.
• GMP & HACCP Compliant – Adheres to Good Manufacturing Practices (GMP) and Hazard Analysis Critical Control Point (HACCP) food safety protocols.
• Sustainable Sourcing Certification – Commitment to responsibly sourced ingredients that prioritize animal welfare and environmental sustainability.

Customer Testimonials

"My dog absolutely loves Rowan & Friends! The Beef & Veggie Pâté has been a game-changer for his digestion and energy levels." – Pet Owner, USA

"As a vet, I highly recommend Rowan & Friends for pet parents looking for nutritionally balanced and high-quality pet food." – Veterinarian, Canada

Major Achievements

• Rapid Expansion – Increased product availability in over 500+ pet stores and online platforms.
• Award-Winning Pet Nutrition Brand – Recognized as a top emerging pet food company by industry publications.
• Sustainability Initiatives – Commitment to reducing carbon footprint through eco-friendly packaging and ethical sourcing.

Rowan & Friends continues to revolutionize the pet food industry by offering clean, nutrient-dense meals that enhance pet health while maintaining ethical and sustainable production practices.