Rokubei Co., Ltd: A Legacy of Premium Japanese Tea

Rokubei Co., Ltd is a renowned Japanese tea manufacturer based in Kyoto, specializing in premium Uji tea. With a legacy spanning several generations, the company is dedicated to preserving traditional Japanese tea cultivation while incorporating modern innovation. Rokubei is recognized for its high-quality matcha, sencha, genmaicha, and hojicha, offering an authentic taste of Kyoto's finest teas.

Core Business and Product Offerings

Rokubei Co., Ltd focuses on premium Japanese tea production, sourcing tea leaves exclusively from Uji, Kyoto, a region famed for producing Japan's highest-quality teas. The company’s offerings include:

• Matcha (Green Tea Powder)

  • Uji Matcha Ichigo-Ichie
  • Single Origin Organic Matcha Saemidori

• Sencha (Steamed Green Tea)

  • Uji Sencha Ujinomidori
  • Single Origin Organic Sencha Saemidori

• Genmaicha (Green Tea with Roasted Brown Rice)

  • Uji Genmaicha Premium

• Hojicha (Roasted Green Tea)

  • Uji Hojicha Premium

• Tea Bags

  • Organic Sencha Tea Bags

• Green Tea Sweets

The company ensures strict quality control, sustainable farming methods, and artisanal craftsmanship, making its products highly sought-after in both the domestic and international markets.

Competitive Edge and Market Position

Rokubei stands out in the tea industry due to the following key differentiators:

• Exclusive Uji-Origin Teas: Only teas from the renowned Uji region are used, ensuring premium taste and quality.
• Single-Origin Matcha and Sencha: The company offers rare, single-origin teas, appealing to connoisseurs who seek authentic terroir-based flavors.
• Certified Organic Production: Rokubei produces organic matcha and sencha, adhering to strict Japanese and international organic standards.
• Traditional Stone-Milling for Matcha: Matcha is processed using hand-carved granite stone mills, enhancing the tea’s smooth texture and umami-rich taste.
• Sustainable and Ethical Sourcing: The company partners with local tea farmers, supporting sustainable agricultural practices.

Financial Performance and Growth

While Rokubei Co., Ltd does not publicly disclose its financial figures, the Japanese tea market is projected to grow steadily, with Japan exporting over 7,000 metric tons of green tea annually. Rokubei’s premium teas contribute to this rising demand, particularly in North America, Europe, and Southeast Asia, where matcha consumption has surged by over 35% in the last five years.

The global matcha market alone is expected to reach $5.5 billion by 2027, with Rokubei positioning itself as a leader in the high-end segment.

Export and Shipment Records

Rokubei has successfully expanded into international markets, exporting to over 20 countries. According to Japan Customs trade data, the company has consistently increased its shipments of matcha and sencha to the U.S., Germany, and Australia, with export volumes growing by 15% year-over-year.

Certifications and Compliance

Rokubei ensures strict compliance with international food safety and quality standards. The company holds the following certifications:

• JAS (Japanese Agricultural Standard) Organic Certification – Recognized globally for organic food production.
• USDA Organic Certification – Ensuring compliance with North American organic standards.
• EU Organic Certification – Guaranteeing adherence to European organic regulations.
• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety across all production processes.
• Halal Certification – Expanding accessibility for Muslim consumers.

These certifications demonstrate Rokubei’s commitment to high-quality, chemical-free tea production.

Customer Trust and Testimonials

Rokubei has built a strong reputation among tea enthusiasts, retailers, and Michelin-star restaurants. Customers consistently praise the brand for:

• Authentic Uji flavor and freshness
• Premium quality and organic options
• Smooth, umami-rich matcha with vibrant green color
• Sustainability and ethical sourcing

Renowned tea sommeliers and chefs frequently highlight Rokubei’s matcha and sencha in their premium tea collections.

Major Achievements and Recognitions

• Awarded "Best Uji Matcha" at the Kyoto Tea Expo
• Gold Medal Winner at the Japanese Tea Selection Paris 2023
• Recognized by the Japan Tea Exporters Association as a leading international tea brand
• Featured in specialty tea shops and Michelin-starred restaurants globally

Future Outlook and Expansion Plans

Rokubei aims to expand its presence in North America and Europe, focusing on:

• Launching new premium matcha and single-origin teas
• Increasing direct-to-consumer sales through e-commerce and subscription services
• Developing ready-to-drink matcha beverages
• Expanding partnerships with gourmet restaurants and specialty tea retailers

Conclusion

With its deep-rooted history, commitment to quality and sustainability, and global recognition, Rokubei Co., Ltd continues to be a leading force in the Japanese tea industry. As consumer demand for high-end, organic Japanese teas grows worldwide, Rokubei is well-positioned to expand its reach and influence in the global market.

For buyers, distributors, and tea enthusiasts looking for authentic, premium-quality Japanese tea, Rokubei offers an unparalleled selection of artisanal teas crafted with tradition and excellence.