Exhibiting at Foodex Japan 2025

Bulla Dairy Foods

Bulla Dairy Foods is one of Australia’s oldest and most respected dairy companies, producing a wide range of high-quality dairy products, including ice cream, cream, yoghurt, and cottage cheese. Established in 1910, Bulla is a family-owned business that has maintained its commitment to using the finest Australian milk and cream in its products. With a history spanning over a century, Bulla has become a household name in Australia and a trusted brand in international markets.

Core Business and Product Offerings

Bulla Dairy Foods specializes in manufacturing a diverse range of dairy products, catering to both retail and foodservice sectors. The product range includes:

• Ice Cream: Creamy Classics Vanilla, Murray St Ice Cream, Frozen Yoghurts
• Cream: Thickened Cream, Double Cream, Cooking Cream, Dollop Cream
• Yoghurt: Creamy Yoghurt Natural, Greek Style Yoghurt, Probiotic Yoghurt
• Cottage Cheese: Plain Low Fat Cottage Cheese, High Protein Cottage Cheese

Each product is made using locally sourced Australian milk, ensuring freshness, quality, and a rich taste that has made Bulla a leading dairy brand in Australia.

Specialization and Unique Selling Proposition (USP)

Bulla Dairy Foods distinguishes itself in the dairy industry through:

• Family-Owned Legacy: Operating for over 110 years, maintaining strong values of quality and tradition.
• Premium Quality Ingredients: Sourcing fresh Australian milk and cream for superior taste and texture.
• Innovation in Dairy Products: Continuously expanding its product range to meet evolving consumer preferences.
• Sustainability Initiatives: Implementing eco-friendly production processes to reduce carbon footprint.
• Export Presence: Supplying premium dairy products to over 20 countries worldwide.

Financial Performance and Market Presence

Bulla Dairy Foods has a strong financial standing, supported by consistent growth in domestic and international markets. While exact revenue figures are not publicly disclosed, industry reports estimate Bulla’s annual revenue to be over AUD 500 million. The company holds a significant market share in the Australian dairy industry, competing with other major brands like Peters, Dairy Farmers, and Norco.

Key markets include:

• Australia (Primary Market)
• New Zealand
• Southeast Asia
• China
• Middle East
• United States

Export and Shipment Data

Bulla Dairy Foods has successfully expanded its global footprint, exporting high-quality dairy products to international markets. Key export data includes:

• Annual export volume: Estimated 50,000+ metric tons of dairy products shipped worldwide.
• Major export destinations: China (35%), Southeast Asia (25%), Middle East (15%), North America (10%), Other markets (15%).
• Distribution channels: Retail supermarkets, foodservice providers, e-commerce platforms.

The company’s strong export strategy ensures that international consumers receive fresh and high-quality Australian dairy products.

Certifications and Compliance

Bulla Dairy Foods adheres to the highest standards of food safety and quality. The company holds multiple certifications, including:

• HACCP (Hazard Analysis and Critical Control Points) Certification
• ISO 22000 Certification for Food Safety Management
• Halal Certification for Export to Middle Eastern and Southeast Asian Markets
• SQF (Safe Quality Food) Certification
• Australian Dairy Industry Compliance and Regulatory Approvals

These certifications reinforce Bulla’s commitment to producing safe, high-quality dairy products for both local and international markets.

Customer Testimonials and Industry Recognition

Bulla Dairy Foods has built a strong reputation among consumers and industry professionals. Some testimonials include:

“Bulla’s Creamy Classics ice cream is a favorite in our household. The rich, creamy taste is unmatched!”
— Australian Consumer

“We import Bulla’s thickened cream for our bakery, and the quality is exceptional. It enhances the texture of our desserts.”
— Foodservice Distributor, Singapore

Bulla has also received multiple awards for product excellence, including:

• Australian Dairy Product Awards - Gold Medal Winner
• Food & Beverage Industry Awards - Best Dairy Product
• Retail World Annual Awards - Best Ice Cream Brand

Achievements and Future Goals

• Expanded Global Presence: Entered new markets in China, Southeast Asia, and the Middle East.
• Product Innovation: Launched new ranges of frozen yoghurt and high-protein dairy products.
• Sustainability Commitment: Introduced carbon-neutral packaging and waste reduction initiatives in production facilities.

Moving forward, Bulla Dairy Foods aims to strengthen its global distribution network, expand product innovation, and continue delivering high-quality dairy products to consumers worldwide.

With its heritage, commitment to quality, and strong market presence, Bulla Dairy Foods remains a leader in Australia’s dairy industry and a trusted brand globally.