Exhibiting at Foodex Japan 2025

Red Sakura Food Co., Ltd. is a well-known baked food manufacturer and exporter in Taiwan, focusing on the production and sales of traditional Taiwanese pastries and innovative baked products. Since its establishment, the company has successfully expanded to Asian, North American and European markets by relying on its high-quality ingredients and superb technology, and has become one of the leading brands of Taiwanese pineapple cakes and other specialty pastries.

Core Business and Professional Areas

Red Sakura Food focuses on the R&D, manufacturing and export of baked foods, with a modern automated production line and a strictest quality management system. With more than 20 years of experience, the company uses a combination of manual work and machinery to produce products with traditional flavors and in line with international standards.

Red Sakura Food is also the official manufacturer of the authorized brand Hello Kitty baked products and has a large number of loyal consumers, especially among young people and female consumers** in the Asian market.

Products and Services

Red Sakura Food provides a diversified range of Taiwanese bakery products, covering traditional pastries, innovative desserts and authorized brand series. The main products include:

• Cream shortbread series

  • Cream shortbread
  • Pineapple cake
  • Taro Crispy

• Hello Kitty Authorized Series

  • Hello Kitty style wedding cake
  • Hello Kitty shaped cookies

• Q Cake Series

  • Taro Q cake
  • Red bean Q cake
  • Matcha Q cake

Competitive Advantages and Core Values

Red Sakura Food has the following competitive advantages in the market:

• Strictly Selected High-Quality Ingredients – Using Taiwanese local pineapples, fresh cream and natural raw materials to ensure the best flavor and quality.
• International Market Layout – Products have been exported to Japan, the United States, Canada and Southeast Asia, and have cooperated with major supermarket chains and food brands.
• Emphasis on both automation and manual work – Utilizing modern production technology to ensure product consistency and high quality, while retaining the traditional handmade flavor.
• Brand Authorized Products – Cooperated with Hello Kitty to launch exclusive bakery products, successfully entering the fine bakery market and attracting young consumer groups.

Financial Performance and Export Data

Red Sakura Foods has continued to expand exports in recent years and maintain stable growth in major markets:

• Tens of millions of pineapple cakes are exported to overseas markets every year, and are especially loved by Japanese and North American consumers.
• Exported to more than 15 countries, of which the sales growth rate in the United States and Canada is over 20%.
• Cooperate with large food channel brands, such as well-known Taiwanese supermarkets, boutique bakery brands and overseas chain stores.

Certification and International Standards

Red Sakura Food is committed to providing products that comply with international food safety standards and has a number of international certifications:

• HACCP (Hazard Analysis and Critical Control Point) certification – ensuring food safety and hygiene.
• ISO 22000 Certified – Compliant with global food safety management system standards.
• HALAL (halal food) certification – to meet the needs of the Middle East and Muslim markets.
• FDA (U.S. Food and Drug Administration) registration – ensures products comply with North American market regulations.

Target market and customers

The main customer groups of Hongsakura Food include:

• Retailers and Supermarket Chains – Provide brand products and OEM services.
• Food Importers and Distributors – Supplying to North America, Europe and Southeast Asia markets.
• Corporate and Group Buying Market – Provides festival gift boxes, corporate customized cakes and other high-end products.

Customer Reviews

Red Sakura Food’s products have been recognized by many consumers and industry experts:

"Pineapple cake has a dense texture, moderate sweetness and sourness, and is one of the best-selling products in our store." – Japanese Food Distributor

"Hello Kitty wedding cakes are not only cute in appearance, but also very delicate in taste. They are deeply loved by young women and children." – Asian Bakery Retailer

Main achievements

• One of Taiwan's leading pineapple cake export brands, annual sales continue to grow.
• Authorized cooperation with Hello Kitty, becoming a representative company in the authorized baking market in Asia.
• Products are exported to more than 15 countries, expanding global market share.
• Won food safety and quality awards, continuing to enhance brand influence.

Red Sakura Food Co., Ltd. will continue to be committed to innovation, quality and global market expansion**, and to bring high-quality bakery products with Taiwanese characteristics to consumers around the world**.