About PT. Serena Indopangan Industri
PT. Serena Indopangan Industri is a leading biscuit and confectionery manufacturer in Indonesia, producing a wide range of biscuits, cookies, and wafers under renowned brands such as Khong Guan, Nissin, Togo, and Big Royal. Based in Cibinong, Indonesia, the company has built a strong reputation for delivering high-quality, delicious, and innovative snack products that cater to domestic and international markets.
With decades of expertise in the biscuit and wafer industry, PT. Serena Indopangan Industri continuously expands its market presence through advanced production technology, superior ingredients, and sustainable business practices. The company is committed to high standards of food safety, quality control, and environmental responsibility, ensuring a trusted brand reputation worldwide.
Core Business and Specialization
PT. Serena Indopangan Industri specializes in the production, distribution, and export of biscuits, cookies, and wafers, catering to retail consumers, foodservice businesses, and large-scale distributors. The company’s focus on innovation and sustainability has allowed it to remain a market leader in Indonesia’s food industry.
Key Strengths
- Market Leader in the Biscuit Industry – Recognized for premium quality and strong brand loyalty.
- Wide Product Range – Offering biscuits, cookies, and wafers across various flavor profiles.
- Strong Export Network – Distributing products to Asia, the Middle East, North America, and Europe.
- Advanced Manufacturing Facilities – Equipped with modern processing and packaging technology.
- Sustainability Commitment – Implementing eco-friendly initiatives to reduce carbon footprint.
Product Portfolio
Assorted Biscuits
- Khong Guan Assorted Biscuits – A variety of biscuits in a classic red tin packaging.
- Nissin Butter Coconut – Butter-flavored coconut biscuits with a crisp texture.
- Nissin Lemonia Cookies – Lemon-flavored cookies with a tangy and sweet taste.
Cookies
- Togo Chocolate Biscuits – Crunchy chocolate biscuits with a rich cocoa flavor.
- Big Royal Sandwich – A cream-filled sandwich cookie with a smooth texture.
Wafers
- Big Royal Wafer – Crispy wafers with a layered chocolate cream filling.
Market Presence and Export Strength
PT. Serena Indopangan Industri has a well-established international presence, supplying products to major supermarkets, retailers, and wholesalers worldwide. The company has successfully expanded to over 30 countries, including:
Key Export Markets
- Southeast Asia – Indonesia, Malaysia, Singapore, Thailand, Vietnam, Philippines.
- East Asia – China, Japan, South Korea, Taiwan.
- Middle East – UAE, Saudi Arabia, Qatar, Oman.
- Europe – Germany, Netherlands, United Kingdom, France.
- North America – United States, Canada.
With strong distributor relationships and global logistics expertise, PT. Serena Indopangan Industri ensures consistent product availability and timely delivery across international markets.
Quality Certifications and Compliance
PT. Serena Indopangan Industri upholds high standards of food safety and regulatory compliance, obtaining multiple certifications, including:
- HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring safe food handling processes.
- ISO 22000 (Food Safety Management System) Certified – Meeting international food industry requirements.
- Halal Certification – Certified by Majelis Ulama Indonesia (MUI) for Islamic dietary compliance.
- FDA (U.S. Food and Drug Administration) Compliance – Approved for distribution in North American markets.
- BPOM (Indonesian Food and Drug Authority) Certification – Compliant with Indonesia’s food safety regulations.
These certifications reinforce PT. Serena Indopangan Industri’s dedication to consumer safety, product excellence, and industry-leading food quality standards.
Competitive Advantage
PT. Serena Indopangan Industri differentiates itself from competitors through:
- Premium Quality Ingredients – Using high-grade flour, chocolate, and natural flavors.
- Innovative Product Development – Constantly introducing new biscuit varieties and flavors.
- Strong Brand Recognition – Trusted by consumers in Indonesia and global markets.
- Cost-Effective Manufacturing – Ensuring affordable pricing while maintaining high quality.
- Efficient Distribution & Supply Chain – Ensuring seamless delivery across multiple regions.
Production and Supply Chain Capabilities
The company operates high-capacity production facilities that integrate automated processing and quality control systems, ensuring:
- High-Speed Biscuit Baking Lines – Delivering consistent quality and large-scale output.
- Cold Storage & Warehousing Facilities – Preserving product freshness and shelf life.
- Strategic Supplier Partnerships – Sourcing premium raw materials from trusted suppliers.
- Efficient Inventory & Logistics Management – Ensuring timely fulfillment of both domestic and international orders.
Shipment and Logistics
With a well-developed logistics infrastructure, PT. Serena Indopangan Industri ensures efficient global shipments, offering:
- Bulk Order Processing – Catering to wholesalers, supermarkets, and distributors.
- Private Label & OEM Services – Providing customized branding solutions for business clients.
- Optimized Freight & Shipping Solutions – Partnering with global logistics providers for seamless distribution.
Sustainability Initiatives
As part of its commitment to sustainable business practices, PT. Serena Indopangan Industri has invested in renewable energy solutions, including:
- Solar Panel Installation – Partnering with Xurya to develop rooftop solar energy solutions for manufacturing plants.
- Eco-Friendly Packaging – Reducing plastic usage and promoting biodegradable materials.
- Carbon Footprint Reduction – Implementing energy-efficient production techniques.
These initiatives align with the company’s goal of becoming a more environmentally responsible manufacturer.
Customer Testimonials
PT. Serena Indopangan Industri has gained strong customer trust and distributor support, with positive feedback from global clients:
"Khong Guan biscuits have been a household favorite in our region for decades. Their variety and taste are unmatched." – Distributor in Malaysia
"The Togo Chocolate Biscuits and Big Royal Wafer have become top-selling items in our stores. The quality and pricing make them highly competitive." – Retailer in the Middle East
Key Achievements
- One of the largest biscuit manufacturers in Indonesia, with a strong export presence in over 30 countries.
- Recognized for excellence in biscuit production, food safety, and innovation.
- Long-term partnerships with major supermarkets, distributors, and foodservice providers.
- Continuous investment in R&D for new snack formulations and packaging designs.
- Commitment to sustainable manufacturing and reducing environmental impact.
Future Growth and Expansion Plans
PT. Serena Indopangan Industri is focused on expanding its market reach, product innovation, and sustainability efforts, including:
- Launching New Biscuit and Snack Variants – Expanding into healthier, low-sugar, and plant-based snack options.
- Strengthening Global Distribution Networks – Targeting Africa and Latin America as new growth markets.
- Increasing Production Capacity – Investing in new biscuit lines and automation for greater efficiency.
- Enhancing Digital Sales & E-Commerce – Expanding availability through online retail platforms and direct-to-consumer channels.
- Advancing Sustainability Goals – Continuing renewable energy adoption and eco-friendly packaging development.
With its commitment to quality, innovation, and sustainability, PT. Serena Indopangan Industri remains a market leader in the global biscuit and confectionery industry.
