About PT Universal Indofood Product (UNIBIS)
PT Universal Indofood Product (UNIBIS) is a leading Indonesian manufacturer and exporter of high-quality biscuits, cookies, crackers, and snack products. Established in 1972 and headquartered in Medan, Indonesia, UNIBIS has built a strong reputation for its premium baked goods that cater to both domestic and international markets. With a commitment to quality, innovation, and global distribution, UNIBIS continues to expand its reach and deliver delicious, high-quality products to consumers worldwide.
Core Business and Specialization
UNIBIS specializes in the manufacturing, distribution, and export of biscuits, cookies, crackers, and sandwich biscuits. The company is recognized for its premium ingredients, traditional baking techniques, and innovative flavors, making it one of the most trusted biscuit brands in Indonesia and beyond.
Key Strengths
- Diverse Product Portfolio – Offering a wide range of biscuits, cookies, and snacks.
- Strong Domestic and International Presence – Supplying products to multiple global markets.
- State-of-the-Art Manufacturing Facilities – Ensuring high-quality production standards.
- Established Brand Equity – Well-recognized among consumers for decades.
- OEM and Private Label Capabilities – Providing custom manufacturing solutions.
Product Portfolio
Assorted Biscuits
- Family Round Tin – Premium assortment of classic biscuits in a decorative tin.
- Sweet Home Square Tin – A variety of traditional biscuits for all occasions.
- Prime Time Bulat 6 Tins – Special tin-packaged biscuits for sharing.
- Sweet Home 12 Festives – A selection of biscuits for celebrations.
- Sweet Home 24 Packs – Convenient packs for retail and bulk purchases.
Cookies
- Butter Cookies 12 Festives – Classic butter cookies with a rich taste.
- Butter Cookies 24 Packs – Individually packed butter cookies for on-the-go snacking.
- Bon Bon Chocolate – Chocolate-flavored cookies for a delightful treat.
- Oregon – Premium cookies with a crunchy texture and rich flavor.
Crackers
- See Hong Puff Malkist Coconut – Crispy puff crackers with coconut flavor.
- Coco Puff – Light and airy crackers with a sweet coconut taste.
Marie Biscuits
- Marie Susu – Classic milk-flavored Marie biscuits.
- Marie Susu Jahe – A unique ginger-infused Marie biscuit variety.
Sandwich Biscuits
- P-Nut Sandwich – Peanut cream-filled sandwich biscuits.
- Sandwich Biscuit – Various sandwich biscuit flavors for a satisfying snack.
Premium Shortcakes
- Shortcake Vanilla – Rich and creamy vanilla-flavored shortcake biscuits.
- Shortcake Chocolate – Decadent chocolate shortcake biscuits.
Market Presence and Export Strength
UNIBIS has established itself as a trusted international brand with a strong presence in multiple regions. The company exports its products to over 20 countries worldwide, catering to retailers, supermarkets, and food distributors.
Key Export Markets
- Southeast Asia – Malaysia, Singapore, Thailand, Philippines, Vietnam.
- Middle East – UAE, Saudi Arabia, Qatar, Oman.
- East Asia – China, Hong Kong, Taiwan, Japan, South Korea.
- North America – United States, Canada.
- Europe – Germany, United Kingdom, Netherlands, France.
With strong distributor relationships and a focus on quality assurance, UNIBIS continues to expand its global footprint.
Quality Certifications and Compliance
UNIBIS ensures that all its products adhere to international food safety and quality standards. The company holds multiple industry certifications, including:
- HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring food safety at every stage of production.
- ISO 22000 (Food Safety Management System) Certified – Compliance with global food safety standards.
- Halal Certification – Certified by Majelis Ulama Indonesia (MUI).
- FDA (U.S. Food and Drug Administration) Compliance – Ensuring export readiness for North American markets.
- BPOM (Indonesian Food and Drug Authority) Approved – Meeting national food safety regulations.
These certifications emphasize UNIBIS’s dedication to quality, safety, and consumer trust.
Competitive Advantage
UNIBIS differentiates itself from competitors through:
- Premium Ingredients and Traditional Recipes – Ensuring superior taste and texture.
- Innovative Product Development – Continuously introducing new flavors and formats.
- Advanced Manufacturing Facilities – Equipped with high-speed production lines.
- Established Distribution Network – Efficient supply chain for both domestic and export markets.
- Private Label & OEM Manufacturing – Providing customized solutions for global retail partners.
Production and Supply Chain Capabilities
UNIBIS operates state-of-the-art production facilities in Indonesia, allowing for large-scale manufacturing and efficient supply chain management. The company’s production infrastructure includes:
- Automated Biscuit Baking Lines – Ensuring consistency in quality and production.
- High-Capacity Warehousing – Supporting bulk storage and just-in-time inventory management.
- Cold Chain Logistics for Export – Preserving product freshness and shelf life.
- Strategic Distribution Partnerships – Ensuring fast delivery across markets.
Shipment and Logistics
UNIBIS leverages an extensive logistics network to guarantee timely global shipments. The company offers:
- Bulk Orders for International Retailers and Wholesalers – Meeting large-scale demand.
- Private Label & Custom Packaging Services – Tailored branding solutions for international partners.
- Efficient Shipping & Distribution – Working with leading freight and logistics companies.
Customer Testimonials
UNIBIS has built long-term relationships with global buyers, earning positive feedback for product quality, consistency, and service.
"UNIBIS biscuits have been a household favorite for years. Their variety and taste are unmatched!" – Distributor in the Middle East
"We have been importing UNIBIS products for over a decade. Their quality and reliability are excellent." – Retail Chain in Southeast Asia
Key Achievements
- Over 50 years of industry experience in snack and biscuit manufacturing.
- Successful exports to more than 20 countries worldwide.
- Strong presence in modern trade, supermarkets, and traditional retail markets.
- Continuous investment in product innovation and packaging design.
- Recognized for high food safety and Halal compliance.
Future Growth and Expansion Plans
UNIBIS is focused on expanding its market reach and strengthening its product offerings through:
- Expansion into New International Markets – Targeting Africa and South America.
- Launch of New Product Lines – Introducing healthy and functional snack options.
- Increased Production Capacity – Investing in automation and new production lines.
- Enhanced Sustainability Initiatives – Implementing eco-friendly packaging and ethical sourcing.
- Strengthening E-Commerce Presence – Expanding sales through digital platforms and online marketplaces.
With its strong brand legacy, commitment to quality, and continuous innovation, PT Universal Indofood Product (UNIBIS) remains a market leader in the global snack food industry.
