About PT Sekar Laut Tbk (FINNA)
PT Sekar Laut Tbk, widely known under the FINNA brand, is a leading Indonesian manufacturer and exporter specializing in crackers, condiments, cooking spices, sauces, and traditional snacks. Based in Surabaya, Indonesia, the company has been a household name in Indonesia and international markets for over four decades, providing high-quality, authentic Indonesian food products to consumers worldwide.
Core Business and Specialization
PT Sekar Laut Tbk focuses on the production, packaging, and export of traditional Indonesian snacks and food products, ensuring that authentic flavors and top-quality ingredients are preserved in every product.
Key Strengths:
- Market Leader in Crackers & Condiments – One of Indonesia’s largest producers of krupuk (crackers) and shrimp-based condiments.
- Premium Quality & Authentic Indonesian Flavors – Using natural ingredients and traditional recipes.
- Strong Export Presence – Serving markets in Asia, North America, Europe, and the Middle East.
- State-of-the-Art Production Facilities – Ensuring high safety and quality control standards.
Product and Service Offerings
PT Sekar Laut Tbk offers a diverse range of Indonesian food products, categorized as follows:
1. Crackers (Krupuk)
- FINNA Bawal Putih – Traditional white fish crackers.
- FINNA Salada – Crunchy vegetable-based crackers.
- FINNA Seladri – Celery-flavored crackers.
- FINNA Bawang – Onion-flavored crackers.
- FINNA Kentang – Potato-based crackers.
- FINNA Nusantara Mini 250 gr – Small-sized Indonesian-style crackers.
- FINNA Delicious 380 gr – Large assorted crispy crackers.
2. Condiments & Chili Pastes
- Shrimp Chili Paste (Sachet) – Portable sachets for seasoning meals.
- Padang Chili Paste – Spicy and savory chili paste.
- Garlic Chili Paste – Garlic-infused chili seasoning.
- More Chili & Less Chili Variants – Customizable spice levels.
3. Cooking Spices
- FINNA Bumbu Nasi Goreng – Authentic fried rice spice mix.
- FINNA Bumbu Soto – Traditional Indonesian soup seasoning.
- FINNA Bumbu Rendang – Spice mix for Indonesia’s famous Rendang dish.
- FINNA Bumbu Tom Yum – Thai-inspired hot and sour spice mix.
4. Sauces
- Tomato Ketchup – Rich and tangy Indonesian-style ketchup.
- Chili Sauce – Spicy Indonesian chili sauce.
5. Snacks
- Various traditional Indonesian snacks, maintaining authentic flavors and crisp textures.
Financial Performance
PT Sekar Laut Tbk has maintained strong financial growth, driven by domestic and international demand for traditional Indonesian food products.
Key Financial Highlights
- Annual revenue exceeding $150 million, with steady market expansion.
- 15% year-over-year growth in exports, particularly in Asia and North America.
- Increasing consumer preference for authentic Indonesian food, boosting global demand.
- Strategic investments in automation and new product development, enhancing efficiency and production capacity.
International Shipments and Trade Presence
PT Sekar Laut Tbk has a robust export network, supplying FINNA-branded food products to major international markets.
Key Export Destinations
- Asia: Singapore, Malaysia, Japan, South Korea, China.
- North America: United States, Canada.
- Europe: Netherlands, Germany, UK.
- Middle East: UAE, Saudi Arabia.
Supply Chain & Logistics Strength
- Modern warehousing facilities, ensuring efficient inventory management.
- Strategic export partnerships, facilitating bulk shipments to international distributors.
- Quality assurance and packaging innovations, maintaining product freshness and shelf life.
Certifications and Compliance
PT Sekar Laut Tbk ensures strict compliance with international food safety and quality standards, guaranteeing consumer trust and global market acceptance.
- ISO 22000 Certified – Food safety management system certification.
- HACCP Certified – Meeting international food safety and hygiene standards.
- Halal Certified – Approved by Indonesia’s MUI (Majelis Ulama Indonesia) for Muslim consumer markets.
- BPOM (Indonesian Food and Drug Authority) Approved – Compliance with Indonesian food safety regulations.
- FDA Compliance – Meeting North American food safety requirements.
Target Market and Customer Segments
PT Sekar Laut Tbk serves a wide range of customers, including:
- Retail & Supermarkets – Supplying FINNA-branded packaged food products.
- Restaurants & Foodservice – Providing traditional Indonesian cooking ingredients.
- Distributors & Importers – Exporting bulk krupuk and spice mixes to wholesalers.
- Online & E-commerce Platforms – Expanding digital sales through international online marketplaces.
Major Achievements and Recognitions
- Recognized as Indonesia’s leading krupuk and condiment manufacturer.
- Expansion into premium global retail chains, increasing accessibility of Indonesian food abroad.
- Investments in eco-friendly packaging, reducing environmental impact.
- Innovation in ready-to-use spice blends, catering to the growing demand for convenient meal solutions.
Customer Testimonials
PT Sekar Laut Tbk has built strong partnerships with international clients, known for its consistent product quality and commitment to authentic Indonesian flavors.
"FINNA’s shrimp chili paste and krupuk are a must-have in our Asian grocery store. Their quality and taste are excellent!" – Retail Distributor, Netherlands
"We use FINNA cooking spices in our restaurant. The convenience and authentic taste keep our customers coming back for more." – Restaurant Owner, Malaysia
Conclusion
PT Sekar Laut Tbk (FINNA) is a market leader in Indonesian food manufacturing, offering premium-quality crackers, condiments, spices, sauces, and snacks. With strong financial performance, a growing international presence, and a commitment to authenticity, the company continues to expand its global footprint in the food industry.
