PT. Sasa Inti: Indonesia’s Leading Seasoning & Food Solutions Provider
Company Overview
PT. Sasa Inti is a pioneer in the Indonesian food and seasoning industry, specializing in high-quality seasoning products, sauces, and coconut-based food solutions. Established in 1968, Sasa has grown into a globally recognized brand, known for its innovative and delicious products that enhance culinary experiences. With over 50 years of expertise, the company has a strong foothold in both domestic and international markets, supplying to food manufacturers, retailers, and the foodservice industry.
Product Offerings
Sasa’s diverse product range caters to households, professional chefs, and the food industry, offering convenience without compromising on taste and quality.
Seasoning Products
- MSG (Monosodium Glutamate) – A high-quality flavor enhancer used in culinary applications worldwide.
- Seasoning Flour – A ready-to-use flour mix designed for crispy and flavorful fried dishes.
- Instant Seasonings – Pre-mixed seasonings for authentic Indonesian and international dishes.
- Broth – Powdered and liquid broth products to enhance soups and stews.
Coconut-Based Products
- Coconut Milk – A premium coconut milk range used in Asian and international cuisines.
Sauces & Condiments
- Various Sauces – Including soy sauce, oyster sauce, and other popular condiments.
- Traditional Sambal – Authentic Indonesian chili sauces with varying spice levels.
Market Reach & Export Strength
Sasa products are distributed across more than 40 countries, making it a key player in the global food seasoning and coconut product market. The company exports extensively to Southeast Asia, the Middle East, Europe, and North America.
- Key Export Destinations: Malaysia, Thailand, Philippines, Vietnam, Saudi Arabia, UAE, Japan, USA, Netherlands, and Germany.
- Global Retail & HORECA Distribution: Available in major supermarkets, hypermarkets, and used by leading foodservice chains.
- Annual Export Volume: Over 50,000 metric tons of seasoning and coconut-based products shipped globally.
Competitive Advantages & Unique Selling Points
- Authentic Indonesian Flavors – Deeply rooted in Indonesia’s culinary traditions, Sasa products bring authentic tastes to global markets.
- Innovative Product Development – Strong R&D division consistently develops new and improved seasoning solutions to meet evolving consumer preferences.
- High-Quality Standards – Commitment to premium ingredients and advanced manufacturing processes ensures consistent product quality.
- Sustainable Coconut Sourcing – Partnering with local coconut farmers, supporting ethical and sustainable practices.
- Strong Brand Recognition – The "Sasa" brand is a household name in Indonesia and trusted by millions of consumers.
- Global Distribution Network – Efficient supply chain management allows seamless distribution across multiple continents.
Certifications & Compliance
To ensure product safety and global compliance, PT. Sasa Inti holds multiple international food certifications:
- ISO 9001:2015 – Certified quality management system.
- HACCP Certification – Ensuring the highest food safety standards.
- Halal Certification – Compliance with Islamic dietary laws.
- Kosher Certification – Meeting Jewish dietary standards.
- BRC (British Retail Consortium) Certification – Approved for global food safety requirements.
Financial & Business Performance
Sasa’s financial strength reflects its dominance in the seasoning and coconut-based product segment:
- Annual Revenue: Estimated between $150 million - $200 million USD.
- Production Capacity: Over 200,000 metric tons annually across all product categories.
- Market Share: A leading player in Indonesia’s seasoning market, holding over 40% market share in the MSG and seasoning flour segments.
Shipment Records & Track Record
Sasa has a well-established export business, with consistent trade volumes across major regions.
- Total Export Shipments: Over 1,500+ container shipments per year.
- Verified Buyers: Top food manufacturers, distributors, and retailers worldwide.
- Trade Data Sources: Verified shipment records on Volza, ImportYeti, and Trademo.
Customer Testimonials
- "Sasa’s seasoning flour has transformed our fried chicken recipe. The crispiness and taste are unmatched!" – Restaurant Chain Owner, Malaysia
- "The quality of Sasa Coconut Milk is excellent. It’s creamy, rich, and perfect for our food production needs." – Food Manufacturer, USA
- "Sasa MSG is our go-to flavor enhancer. The consistency and purity make it superior to other brands." – Food Distributor, Saudi Arabia
Major Achievements
✔ Recognized as Indonesia’s No.1 seasoning brand for over 50 years.
✔ Awarded for innovation in food seasoning and coconut product development.
✔ Expanded into global markets, securing partnerships with major retail chains and distributors.
Future Outlook
With an unwavering commitment to quality, innovation, and global expansion, PT. Sasa Inti continues to develop new products, strengthen its international presence, and invest in sustainability initiatives. As demand for authentic flavors and natural ingredients grows, Sasa remains at the forefront of the global seasoning and coconut-based product industry.
