Exhibiting at Gulfood 2025

About PT. Heinz ABC Indonesia

PT. Heinz ABC Indonesia is a leading food and beverage manufacturer in Indonesia, specializing in sauces, condiments, syrups, and canned foods. Established as a subsidiary of Kraft Heinz, one of the world's largest food and beverage companies, PT. Heinz ABC Indonesia has become a household name in Indonesia and international markets with its ABC brand. The company’s portfolio includes sweet soy sauce, chili sauce, tomato ketchup, fruit syrups, and canned sardines, catering to both retail consumers and foodservice industries.

With its state-of-the-art production facilities in Indonesia, PT. Heinz ABC Indonesia ensures world-class quality, safety, and sustainability in all its products. The brand has gained immense popularity due to its authentic taste, high-quality ingredients, and strong distribution network.

Core Business and Specialization

PT. Heinz ABC Indonesia is dedicated to manufacturing and exporting premium food products, particularly sauces and condiments, which are widely used in Indonesian and Asian cuisines. The company maintains strict quality control, innovative product development, and a commitment to sustainability to meet global consumer demands.

Key Strengths

• Market Leader in Sauces and Condiments – ABC is one of the top-selling brands in Indonesia.
• Strong International Presence – ABC products are exported to over 70 countries worldwide.
• Commitment to Quality and Safety – Adhering to global food safety and manufacturing standards.
• Innovative Product Development – Continuously introducing new flavors and improved formulations.
• Sustainability Initiatives – Emphasizing responsible sourcing, eco-friendly packaging, and carbon reduction efforts.

Product Portfolio

Sauces and Condiments

• Sweet Soy Sauce (Kecap ABC) – Rich, thick, and aromatic soy sauce for Indonesian cuisine.
• Hot Chili Sauce (Sambal ABC) – Spicy chili sauce made with fresh red chilies.
• Tomato Ketchup (Saus Tomat ABC) – Sweet and tangy tomato sauce for various dishes.

Beverages and Syrups

• Fruit Syrup (Syrup ABC) – Concentrated syrup available in various fruit flavors.

Canned Seafood

• ABC Sardines – High-quality canned sardines in tomato sauce, rich in protein and Omega-3.

Market Presence and Export Strength

PT. Heinz ABC Indonesia has a strong distribution network across Indonesia and international markets, supplying to supermarkets, grocery stores, restaurants, and foodservice industries.

Key Export Markets

• Southeast Asia – Malaysia, Singapore, Thailand, Philippines, Vietnam.
• East Asia – China, Japan, South Korea, Taiwan.
• Middle East – UAE, Saudi Arabia, Qatar, Oman.
• North America – United States, Canada.
• Europe – United Kingdom, Germany, Netherlands, France.
• Oceania – Australia, New Zealand.

With over 70 export markets, PT. Heinz ABC Indonesia continues to expand its international presence, adapting to regional taste preferences and regulatory requirements.

Quality Certifications and Compliance

PT. Heinz ABC Indonesia maintains high food safety and quality standards, ensuring that its products comply with global regulations. The company holds the following certifications:

• HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring food safety management.
• ISO 22000 (Food Safety Management System) Certified – Compliance with international food safety regulations.
• Halal Certification – Certified by Majelis Ulama Indonesia (MUI).
• FDA (U.S. Food and Drug Administration) Compliance – Approved for export to the U.S. market.
• BPOM (Indonesian Food and Drug Authority) Approval – Ensuring domestic regulatory compliance.

These certifications reinforce PT. Heinz ABC Indonesia’s commitment to high-quality and safe food products.

Competitive Advantage

PT. Heinz ABC Indonesia differentiates itself through:

• Strong Brand Equity – ABC is a trusted household name in Indonesia and global markets.
• Premium Quality Ingredients – Using locally sourced, high-quality raw materials.
• Continuous Product Innovation – Developing new flavors and formulations to meet evolving consumer preferences.
• Global Reach & Strong Supply Chain – Ensuring efficient production and distribution.
• Sustainability & Corporate Responsibility – Implementing eco-friendly practices and responsible sourcing.

Production and Supply Chain Capabilities

The company operates modern manufacturing facilities with high-capacity production lines for sauces, syrups, and canned foods. PT. Heinz ABC Indonesia ensures:

• Advanced Processing Technology – Maintaining flavor consistency and extended shelf life.
• Large-Scale Production Capacity – Supporting bulk orders and high-demand markets.
• Cold Chain and Warehousing Infrastructure – Preserving product freshness and quality.
• Strategic Supplier Partnerships – Sourcing premium-quality raw materials for its sauces and condiments.

Shipment and Logistics

PT. Heinz ABC Indonesia has a well-established logistics network, ensuring efficient global exports. The company offers:

• Bulk Order Fulfillment – Catering to wholesalers, retailers, and foodservice providers.
• Private Label & OEM Services – Providing customized branding solutions for business partners.
• Reliable Freight & Shipping Solutions – Collaborating with major global logistics providers.

Customer Testimonials

PT. Heinz ABC Indonesia has gained positive feedback from consumers and distributors worldwide:

"ABC’s Sweet Soy Sauce is an essential ingredient in our Indonesian restaurant. The taste and quality are unmatched." – Restaurant Owner in the United States

"We’ve been distributing ABC Chili Sauce for years. It’s one of the best-selling condiments in our market." – Food Importer in the Middle East

Key Achievements

• Leading brand in the Indonesian sauces and condiments market.
• Successfully exporting to over 70+ countries worldwide.
• Recognized for outstanding quality, innovation, and food safety.
• Continuous investment in R&D for product development and packaging improvements.
• Commitment to sustainable production and ethical sourcing.

Future Growth and Expansion Plans

PT. Heinz ABC Indonesia is focused on expanding its market reach, product innovation, and sustainability efforts through:

• Introducing New Product Variants – Expanding into healthier, plant-based, and low-sugar options.
• Strengthening Global Distribution – Targeting Africa and Latin America as new growth regions.
• Increasing Production Efficiency – Investing in new processing technology and automation.
• Enhancing Sustainability Initiatives – Reducing carbon footprint, improving packaging sustainability, and supporting local farmers.
• Growing E-Commerce and Digital Presence – Expanding online sales through major retail platforms.

With its commitment to quality, innovation, and global market expansion, PT. Heinz ABC Indonesia continues to be a leading name in the food and beverage industry.