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Exhibiting at Gulfood 2025

Za'abeel Hall 2, Z2-B49
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Products:

Alcoholic Beverages: Beers, Vodka Energy Drinks

Non-Alcoholic Beverages: Energy Drinks, Soft Drinks, Malt Drinks, Juices, Sparkling Beverages

Proex Drinks Group S.A.

Proex Drinks Group S.A. is a globally recognized Spanish producer and exporter of alcoholic and non-alcoholic beverages, headquartered in Sevilla, Spain. With a strong presence in over 70 countries, Proex Drinks Group has built a diverse product portfolio, offering energy drinks, soft drinks, juices, malt beverages, beers, and spirits under an extensive range of brands. The company is committed to delivering high-quality beverages that cater to a variety of consumer preferences and market segments worldwide.

Core Business & Specialization

Proex Drinks Group specializes in the formulation, production, packaging, and global distribution of beverages, including:

  • Alcoholic Beverages:
    • Beers
    • Vodka Energy Drinks
  • Non-Alcoholic Beverages:
    • Energy Drinks
    • Soft Drinks
    • Malt Drinks
    • Juices
    • Sparkling Beverages

The company operates with state-of-the-art bottling and canning facilities, ensuring high production capacity while maintaining stringent quality control and sustainability standards.

Market Position & Target Customers

The global beverage industry is valued at over $1.5 trillion, with growing demand for premium, functional, and energy-based beverages. Proex Drinks Group serves:

  • Retail Chains & Supermarkets: Supplying beverages under its brands and private label solutions.
  • Foodservice & Hospitality: Restaurants, bars, and catering companies.
  • Distributors & Importers: Exporting large-scale beverage solutions to North America, Europe, Asia, and Africa.
  • E-commerce & Direct-to-Consumer Sales: Expanding its digital footprint with online sales.

With an extensive distribution network spanning over 70 countries, Proex Drinks Group continues to solidify its leadership in the global beverage industry.

Global Reach & Export Markets

Proex Drinks Group has successfully expanded its presence in major international markets, including:

  • Europe: Spain, Germany, France, Italy, United Kingdom
  • Middle East & Africa: Saudi Arabia, UAE, Egypt, Nigeria
  • Asia & Pacific: China, India, Australia, Vietnam
  • North & South America: United States, Canada, Brazil, Mexico

The company’s international expansion strategy has enabled it to capture diverse consumer preferences while adapting to local market demands.

Financial Strength & Industry Impact

The global non-alcoholic beverage market is projected to reach $1.2 trillion by 2027, with strong growth in energy drinks and functional beverages. Proex Drinks Group capitalizes on this trend through:

  • Growing Energy Drink Demand: The global energy drink market is expected to exceed $85 billion by 2028, with Proex Drinks' Enerdrink brand playing a key role in meeting demand.
  • Malt Beverage Market Growth: With the rise of non-alcoholic alternatives, the malt beverage segment is expected to grow by 6% annually.
  • Strong Brand Portfolio: Over 50+ beverage brands catering to different consumer needs and market segments.

Certifications & Compliance

Proex Drinks Group ensures strict adherence to global food safety and beverage industry regulations, including:

  • ISO 22000 Certification: Ensuring food and beverage safety compliance.
  • HACCP (Hazard Analysis and Critical Control Points): Implementing quality control at all production stages.
  • EU & FDA Regulations Compliance: Meeting international export requirements for global markets.
  • Halal & Kosher Certifications: Ensuring products are suitable for diverse consumer groups.

Customer Testimonials & Market Reputation

Proex Drinks Group has established a strong reputation for:

  • Premium-Quality Beverages: Consistently delivering high-grade ingredients and innovative formulations.
  • Wide Product Variety: Offering an extensive range of alcoholic and non-alcoholic drinks to meet global market needs.
  • Efficient Logistics & Distribution: Ensuring timely deliveries to over 70 countries worldwide.

Major Achievements & Industry Contributions

  • Innovative Product Development: Successfully launched functional beverages, natural juices, and sugar-free energy drinks.
  • Global Market Expansion: Established strategic partnerships in key international markets.
  • Sustainability Initiatives: Invested in eco-friendly packaging and carbon footprint reduction programs.

Future Outlook & Growth Strategy

Looking ahead, Proex Drinks Group aims to:

  • Expand into new high-growth markets, particularly in Asia and Latin America.
  • Develop healthier, functional beverage options, including low-sugar and plant-based drinks.
  • Strengthen its e-commerce presence, tapping into the digital beverage retail sector.

With its strong brand portfolio, global distribution network, and commitment to quality, Proex Drinks Group remains a leading force in the international beverage industry.


For more details on Proex Drinks Group’s products and services, visit the official website or follow their social media channels.