Center for International Trade Expositions and Missions (CITEM) – The Philippines' Premier Export Promotion Authority
The Center for International Trade Expositions and Missions (CITEM) is the export promotion arm of the Department of Trade and Industry (DTI) of the Philippines. Established to develop, nurture, and promote globally competitive Philippine SMEs, manufacturers, and exporters, CITEM plays a pivotal role in strengthening the country’s global trade presence through international trade fairs, digital platforms, and global trade missions.
Overview
- Founded: NA
- Headquarters: Pasay City, Philippines
- Industry: Government Trade Promotion & Export Development
- Key Mission: Promoting Philippine exports through international trade shows, business matching, and industry support programs
- Market Reach: Global, with a strong focus on Asia, Europe, North America, and the Middle East
Trade Show Portfolio
CITEM organizes world-class trade exhibitions and events that position the Philippines as a key player in the international market. These events serve as a platform for Filipino exporters to connect with international buyers, investors, and distributors.
Major Trade Shows and Expositions
- Manila FAME – The Philippines' premier lifestyle and design trade show, featuring furniture, fashion, home décor, and handicrafts.
- IFEX Philippines – The leading international food trade show, showcasing Philippine food products, ingredients, and innovations to global buyers.
- CREATEPhilippines – A specialized event for creative industries, promoting design, advertising, animation, and digital content creation.
- Sustainability Solutions Exchange (SSX) – A trade show focused on sustainable and eco-friendly solutions, promoting green technologies, sustainable materials, and ethical sourcing.
Industry Brands and Export Promotion Programs
CITEM actively supports Philippine industries through specialized branding initiatives and export promotion programs.
Key Industry Brands
- DESIGNPhilippines – Showcasing world-class Filipino craftsmanship in furniture, home décor, and fashion.
- FOODPhilippines – A global campaign for premium Philippine food products, highlighting sustainable sourcing, organic goods, and innovative food solutions.
- PARTNERPhilippines – Facilitating strategic trade partnerships to help Philippine SMEs access international markets.
Market Reach & Trade Impact
CITEM’s initiatives have led to substantial export growth, benefiting thousands of Filipino entrepreneurs. Key statistics include:
-
Manila FAME 2023:
- 400+ exhibitors from the home, fashion, and lifestyle sectors.
- Over 5,000 trade buyers from Asia, Europe, and North America.
- Generated over $30 million in export sales.
-
IFEX Philippines 2023:
- 600+ local and international exhibitors.
- Attracted over 7,500 global trade buyers.
- Facilitated $50+ million in food export deals.
-
CREATEPhilippines & SSX:
- Featured 200+ Philippine creative industry stakeholders.
- Opened international collaboration opportunities in digital content, gaming, and design innovation.
Digital Trade and E-Commerce Initiatives
CITEM has embraced digital transformation, expanding its trade promotion efforts beyond physical events. Key digital initiatives include:
- FAME+ – A digital platform showcasing Philippine lifestyle and design products, providing B2B matchmaking for buyers and exporters.
- IFEX Digital – An online marketplace for Philippine food exporters, connecting buyers with verified suppliers.
- Trade Connect – A virtual business matching program, allowing exporters to engage with global buyers through digital channels.
Competitive Strengths
- Government-Backed Export Promotion – As a DTI agency, CITEM has the institutional support and credibility to facilitate major trade deals.
- World-Class Trade Events – Organizing globally recognized trade shows that attract top international buyers.
- Strong International Network – Partnerships with leading global trade organizations and industry stakeholders.
- Innovation in Digital Trade – Leveraging e-commerce, virtual expos, and AI-driven matchmaking for exporters.
Key Achievements
- Recognized as the leading trade promotion agency in Southeast Asia.
- Awarded for Excellence in Trade Fair Organization by the Philippine government.
- Successfully facilitated over $500 million in export sales in the past five years.
- Expanded digital trade platforms, enabling Philippine exporters to access more international markets.
Future Growth & Expansion Plans
CITEM is actively expanding its global trade initiatives, with plans to:
- Expand FAME+ and IFEX Digital platforms to cover more international buyers and suppliers.
- Launch new trade shows focusing on tech, sustainability, and emerging industries.
- Strengthen partnerships with international trade organizations such as the World Trade Organization (WTO) and ASEAN Free Trade Agreements (AFTA).
- Enhance digital marketing and AI-driven B2B matchmaking for Philippine exporters.
With its strong commitment to global trade excellence, government backing, and innovative trade promotion strategies, CITEM remains the driving force behind the Philippines' international export success.
