Parle Biscuits Pvt. Ltd.

Company Overview

Founded in 1929, Parle Biscuits Pvt. Ltd. is one of India’s largest and most trusted food brands, renowned for its biscuits, confectionery, snacks, and bakery products. Headquartered in Mumbai, India, Parle Biscuits has been a pioneer in the Indian FMCG sector, with global reach across 100+ countries.

With an unwavering commitment to quality, affordability, and taste, Parle has built an extensive distribution network spanning 7 million+ retail outlets, making it India’s most widely consumed biscuit brand.

Product Portfolio

Parle Biscuits offers a diverse range of food products, categorized into:

1. Biscuits

• Parle-G – The world’s largest-selling biscuit brand, known for its affordability and nutritional value
• 20-20 Cookies – Crunchy cashew butter and choco-chip cookies
• KrackJack – India’s first sweet & salty biscuit
• Monaco – Classic light and crispy salted biscuits
• Magix Creme – Cream-filled sandwich biscuits in multiple flavors
• Fab! Range – Fun-filled flavored biscuits for kids
• Parle Marie – Traditional light and crispy tea-time biscuits
• Hide & Seek Milano – Premium chocolate-coated biscuits
• Milk Shakti – Nutrient-rich milk biscuits for kids
• Hide & Seek – India's first choco-chip biscuit
• Nutricrunch – High-fiber, digestive biscuits for health-conscious consumers
• Happy Happy – Delicious chocolate-coated cookies
• Parle Coconut Biscuits – Coconut-flavored crispy biscuits
• Parle Top – Premium salty crackers

2. Confectionery

• 2 in 1 Eclairs – Dual-flavored soft chocolate eclairs
• Kaccha Mango Bite – Tangy raw mango-flavored candy
• Cafechino – Rich coffee-flavored toffees
• Londonderry – Classic butter toffees
• Kismi – Nostalgic cardamom-flavored toffee
• Orange Bite – Refreshing citrus candy
• Melody – Iconic chocolate-filled caramel candy
• Mango Bite – India’s best-selling mango-flavored candy
• Poppins – Colorful fruit-flavored candy rolls
• Rol-a-Cola – Cola-flavored hard candy
• Mazelo Fruit Gang – Assorted fruit-flavored chewy candies
• Mazelo – Premium soft chewy candies
• Kapi Candy – Rich coffee-based hard candy

3. Snacks

• Mexitos – Crunchy tortilla chips with bold flavors
• FullToss – Spicy and crispy namkeen snack
• Parle’s Wafers – Potato chips with multiple flavors
• Chatkeens – A variety of traditional Indian savory snacks

4. Cakes & Bakery

• Happy Happy Cakes – Soft and moist cakes
• Parle Rusk – Crispy and crunchy wheat rusks

5. Premium Platina Range

• Hide & Seek Milano – Luxury chocolate-dipped biscuits
• Nutricrunch Premium Digestive – High-fiber digestive biscuits
• Mexitos – Premium multi-grain tortilla chips
• Hide & Seek Fills – Chocolate-filled crunchy biscuits

6. Other Products

• Atta – High-quality whole wheat flour
• Breakfast Cereals – Hide & Seek choco-filled cereal bites

Market Leadership & Distribution

Parle Biscuits holds a dominant market share in India and has a strong international footprint:

• Global Exports: Products sold in 100+ countries, including USA, UK, UAE, Canada, Australia, Africa, and Southeast Asia
• Retail & HoReCa Partnerships: Products available in modern trade, e-commerce, kirana stores, supermarkets, and hospitality chains
• Strongest Biscuit Distribution Network:
  • 7 million+ retail outlets in India
  • 1,500+ distributors globally

Financial Performance & Market Insights

• Parle-G is the world’s largest-selling biscuit brand, generating annual revenues exceeding $1.5 billion
• India’s No.1 biscuit manufacturer, capturing over 30% of the biscuit market share
• Leader in confectionery, with Melody, Mango Bite, and Kismi among the highest-selling candies

Quality & Food Safety Standards

Parle Biscuits Pvt. Ltd. follows stringent quality control measures, adhering to global food safety and regulatory standards:

• ISO 22000:2005 Certified – Ensuring food safety management compliance
• HACCP Certified – Implementing hazard control and food safety protocols
• FSSAI Approved – Compliance with Indian food safety regulations
• BRC Global Standards – Meeting international food safety and packaging requirements

Sustainability & Corporate Social Responsibility

Parle Biscuits is actively involved in sustainable business practices:

• 100% Recyclable Packaging – Commitment to eco-friendly materials
• Water Conservation Programs – Efficient water usage in manufacturing
• Energy-efficient Manufacturing – Reduced carbon emissions and waste recycling initiatives
• Social Impact Initiatives – Supporting education, child nutrition, and rural development programs

Awards & Industry Recognitions

Parle Biscuits has received multiple industry accolades, including:

• World’s Largest Biscuit Manufacturer – Guinness World Records
• Best FMCG Brand – Indian Brand Equity Awards
• Most Trusted Biscuit Brand – India Consumer Choice Awards
• Best Confectionery Brand – National FMCG Awards

Customer Testimonials

Parle Biscuits enjoys immense consumer loyalty, with generations of customers praising its quality, taste, and affordability:

• “Parle-G has been our childhood favorite. It’s nostalgic yet relevant today.” – Consumer Review
• “Parle’s range of biscuits and snacks offer unbeatable taste at a great price.” – Supermarket Buyer
• “The Hide & Seek chocolate chip cookies are world-class in taste and texture.” – Retail Distributor

Future Growth & Expansion Plans

Parle Biscuits Pvt. Ltd. aims to strengthen its market dominance with the following growth initiatives:

• Expanding into new global markets in South America and Eastern Europe
• Investing in healthier snack innovations, including sugar-free, organic, and high-protein biscuits
• Scaling up e-commerce and direct-to-consumer sales
• Launching new premium product lines under the Platina range

Conclusion

With a legacy spanning over nine decades, Parle Biscuits Pvt. Ltd. remains India’s most trusted biscuit and confectionery brand. Its commitment to innovation, quality, affordability, and global expansion ensures it remains a market leader in the FMCG industry for generations to come.