About Orkla IMEA Trading L.L.C.
Orkla IMEA Trading L.L.C., headquartered in Dubai, United Arab Emirates, is a leading manufacturer and exporter of premium food products, spices, ready-to-eat meals, and beverages. The company operates under renowned brands such as MTR and Eastern, offering authentic flavors and high-quality ingredients to customers across the Middle East, India, and beyond.
As a subsidiary of Orkla ASA, a leading Nordic consumer goods company with a market capitalization exceeding $9 billion, Orkla IMEA plays a vital role in expanding Indian and Middle Eastern cuisine into global markets.
Core Business & Offerings
1. Spices & Masalas
Orkla IMEA is a key player in the global spice market, which is valued at $19.5 billion in 2023 and projected to reach $27.4 billion by 2030, growing at a CAGR of 5.3%.
Flagship Offerings:
- Eastern Arabic Spice Range – Specially crafted blends for authentic Middle Eastern dishes.
- Eastern Masalas – High-quality Indian spice blends for traditional curries, biryanis, and other regional specialties.
2. Ready-to-Eat Meals
With increasing demand for convenience foods, the ready-to-eat (RTE) meals market is expected to grow from $165.3 billion in 2023 to $244.3 billion by 2030, at a CAGR of 5.7%.
Orkla IMEA's RTE Solutions:
- MTR Ready Meals – A diverse range of heat-and-eat meals, including dal makhani, rajma chawal, sambar rice, and more.
3. Breakfast Products
Orkla IMEA specializes in quick and easy breakfast solutions, tapping into the fast-growing instant breakfast market, projected to reach $20.5 billion by 2027.
Popular Products:
- Eastern 5-Minute Breakfast Range – Quick-cook options like Puttu, Chemba Puttu, Idiyappam, Idli, Dosa, Ghee Upmavu, and Palappam.
4. Beverages
Orkla IMEA's beverage segment caters to the expanding global non-alcoholic drinks market, valued at $1.2 trillion in 2023.
Key Offerings:
- MTR Beverages – Traditional Indian and regional beverages, formulated for both domestic and international consumers.
5. Indian Sweets
With the global Indian sweets and confectionery market growing at a CAGR of 9.8%, Orkla IMEA’s MTR Sweets cater to traditional and modern palates.
International Presence & Export Strength
Orkla IMEA Trading has a robust international presence, supplying its premium food products across Asia, the Middle East, Africa, and Europe.
Key Export Markets:
- Middle East (UAE, Saudi Arabia, Oman, Qatar, Bahrain, Kuwait) – Strong market demand for Indian and Middle Eastern flavors.
- South Asia (India, Sri Lanka, Bangladesh, Pakistan) – Established supply chain and growing consumer base.
- North America & Europe – Expanding into markets with a rising demand for Indian and Arabic cuisine.
Compliance & Certifications
The company adheres to stringent food safety and quality regulations, ensuring compliance with global standards.
Certifications & Compliance:
- ISO 22000 – Certified food safety management system.
- HACCP – Compliance with international hazard analysis standards.
- Halal Certification – Ensuring suitability for markets in the Middle East and Southeast Asia.
- FSSAI Certification – Compliance with Indian food safety standards.
Financial Strength & Market Growth
As part of Orkla ASA, Orkla IMEA benefits from strong financial backing, extensive distribution networks, and global market expertise.
Key Financial Highlights:
- Orkla ASA’s annual revenue exceeds $5 billion.
- Orkla IMEA’s export volume has grown by 15% year-over-year.
- Significant market share in Middle Eastern and Indian food categories.
Achievements & Recognitions
Orkla IMEA has been recognized for its innovation, market expansion, and commitment to authentic food experiences.
Key Milestones:
- Expansion into the North American and European markets, catering to diaspora and global consumers.
- Leadership in Indian and Middle Eastern food exports, with increasing yearly shipments.
- Continuous innovation in ready-to-eat and spice categories, making Indian and Arabic cuisine more accessible worldwide.
Future Outlook
Orkla IMEA aims to further expand its global reach, introduce new food innovations, and strengthen its leadership in the Indian and Middle Eastern food sector.
Strategic Goals:
- Increase global distribution network by 30% in the next five years.
- Strengthen e-commerce and digital sales channels for direct-to-consumer offerings.
- Introduce sustainable packaging solutions, aligning with Orkla ASA’s green initiatives.
Conclusion
Orkla IMEA Trading L.L.C. is a leading global food manufacturer and exporter, known for its high-quality spices, ready-to-eat meals, and beverages. With a strong international presence, financial backing, and commitment to innovation, the company is well-positioned for continued growth and market leadership.
