ODANI KOKUFUN CO., LTD.
ODANI KOKUFUN CO., LTD. is a leading Japanese manufacturer and exporter of traditional teas, roasted grains, and functional health foods, headquartered in Kochi, Japan. With a heritage spanning over 100 years, the company is recognized for its commitment to quality, authenticity, and innovation in Japanese tea and health-focused beverages. Under the OSK brand, ODANI KOKUFUN has expanded its presence across Japan and international markets, offering premium tea blends and grain-based health foods.
Core Business and Specialization
ODANI KOKUFUN specializes in traditional Japanese teas, roasted grain products, and functional health foods, maintaining strict quality control measures while leveraging modern processing techniques to preserve flavor and nutritional benefits.
Product Categories:
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Teas:
- Barley Tea (Mugi-cha)
- Roasted Rice Tea (Genmai-cha)
- Japanese Green Tea (Sencha)
- Oolong Tea
- Black Oolong Tea
- Healthy Teas (Persimmon Leaf Tea, Dandelion Coffee)
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Grain Products:
- Roasted Barley
- Roasted Rice
- Mixed Grains
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Functional Foods:
- Foods for Specified Health Uses (FOSHU)
- Foods with Function Claims
Financial Strength and Market Position
Japan’s tea market is valued at over $7 billion USD, with increasing global demand for health-promoting and functional beverages. ODANI KOKUFUN holds a strong market share in Japan’s barley tea and roasted grain tea segments, positioning itself as a top supplier for premium tea products in domestic and international markets.
With a growing consumer preference for natural, caffeine-free, and health-beneficial beverages, ODANI KOKUFUN has successfully expanded its export operations to Asia, North America, and Europe, strengthening its position as a trusted supplier of Japanese teas and functional foods.
Export and Shipment Data
ODANI KOKUFUN exports its OSK brand teas and grain-based health foods to over 20 countries, including:
- United States & Canada – Strong demand for Japanese teas in organic and specialty food stores
- Europe – Expanding market for functional beverages and traditional Japanese teas
- China, Taiwan & South Korea – High demand for barley tea and roasted grain teas
- Southeast Asia – Increasing popularity of Japanese wellness products
With the global functional beverage market expected to grow at a CAGR of 6.8%, ODANI KOKUFUN continues to scale its operations to meet rising international demand.
Certifications and Compliance
ODANI KOKUFUN adheres to strict quality and food safety standards, ensuring its products meet both domestic and international regulations:
- JAS (Japanese Agricultural Standards) Certification – Verifying high-quality Japanese tea production
- HACCP (Hazard Analysis and Critical Control Points) Certified – Ensuring food safety at every processing stage
- ISO 22000 Certified – Compliance with international food safety management systems
- FOSHU (Foods for Specified Health Uses) Approval – Functional health products recognized by Japan’s Ministry of Health
- USDA Organic Certification (for select products) – Meeting U.S. organic standards
Target Market and Customer Base
ODANI KOKUFUN serves a broad and diverse customer base, including:
- Retail & Specialty Stores – Supplying organic markets, premium supermarkets, and tea retailers
- E-Commerce & Direct-to-Consumer – Growing sales through Amazon, Rakuten, and online specialty stores
- Foodservice & Hospitality – Supplying restaurants, cafés, and hotels with premium tea selections
- Nutritional & Wellness Industry – Expanding presence in functional food and health supplement markets
Capabilities and Competitive Advantage
ODANI KOKUFUN’s competitive edge comes from its traditional expertise, innovative product development, and sustainable practices:
- Legacy of Over 100 Years – Trusted by generations of Japanese consumers
- Premium Ingredient Sourcing – Using carefully selected, non-GMO grains and tea leaves
- Advanced Processing & Roasting Techniques – Ensuring authentic flavors and maximum health benefits
- Commitment to Health & Wellness – Expansion into functional teas and grain-based health foods
Major Achievements
- Among Japan’s leading manufacturers of barley tea and roasted grain tea
- Global expansion to over 20 international markets
- Recognition as a top FOSHU-certified brand for functional tea products
- Consistent innovation in Japanese wellness foods and beverages
Conclusion
ODANI KOKUFUN CO., LTD. is a leading innovator in Japanese teas, roasted grains, and functional health foods, committed to preserving traditional craftsmanship while embracing modern wellness trends. With strong global demand, expanding exports, and a reputation for quality, ODANI KOKUFUN continues to be a trusted supplier of premium Japanese teas and functional beverages worldwide.
