Exhibiting at Foodex Japan 2025

Ocean Spray Cranberries, Inc.

Ocean Spray Cranberries, Inc. is a farmer-owned agricultural cooperative and one of the largest producers of cranberry-based products worldwide. Founded in 1930, the cooperative consists of over 700 cranberry farming families across North America, Chile, and Canada. Ocean Spray has grown into a global leader in the fruit beverage and snack industry, known for its commitment to quality, sustainability, and innovation.

Core Business and Specialization

Ocean Spray is a vertically integrated cooperative, controlling every stage of production, from cranberry cultivation to juice extraction, packaging, and global distribution. The company’s product portfolio includes juices, dried cranberries, sauces, fresh fruit, and sparkling beverages, catering to both retail and foodservice markets.

Product Categories:

• Juices:

  • Classic Juice Drinks
  • 100% Juice
  • Juice with Added Benefits
  • Diet Juices
  • Kids' Juices
  • Cran50™ (Low Sugar)
  • Pink Cranberry Juice
  • Pure Cranberry Juice
  • Zero Sugar Juices

• Craisins® Dried Cranberries:

  • Original
  • Flavored (Blueberry, Cherry, Pomegranate)

• Snacking:

  • Enrobed Craisins® (Chocolate-Covered)
  • Snack Medley

• Cranberry Sauce:

  • Jellied Cranberry Sauce
  • Whole Berry Cranberry Sauce

• Energy Drinks:

  • Cran-Energy™ Cranberry Energy Juice Drink

• Sparkling Beverages:

  • Sparkling Cranberry Juice

• Fresh Fruit:

  • Fresh Cranberries

• Cocktail Mixers:

  • Cranberry-Based Mixers

Financial Strength and Market Position

Ocean Spray is a $2 billion USD revenue company, leading the global cranberry industry. The company controls over 70% of the cranberry production in the United States, with an annual production exceeding 8 million barrels of cranberries. It is one of the largest producers of fruit-based beverages and dried fruit snacks, with a market presence in over 100 countries.

The cranberry market is expected to grow at a CAGR of 6.2% from 2023 to 2028, driven by increasing demand for functional foods, plant-based nutrition, and antioxidant-rich beverages. Ocean Spray continues to expand into international markets, leveraging its strong distribution network and brand recognition.

Export and Shipment Data

Ocean Spray exports its cranberry products to more than 100 countries, with key international markets including:

• United States & Canada – Largest market with dominant brand presence
• Europe – Strong demand in France, Germany, and the United Kingdom
• Asia-Pacific – Expanding distribution in China, Japan, and India
• Latin America & Middle East – Growing interest in healthy fruit-based beverages

The company has manufacturing and distribution centers in North America, South America, and Asia, ensuring efficient logistics and supply chain operations.

Certifications and Compliance

Ocean Spray adheres to strict food safety and sustainability standards, maintaining global compliance and certifications:

• ISO 22000 – International Food Safety Standard
• HACCP Certified – Hazard Analysis and Critical Control Points
• BRC Global Food Safety Standard – British Retail Consortium Certification
• Kosher & Halal Certifications – Meeting diverse dietary needs
• USDA Organic Certification – Organic Cranberry Products Available
• Sustainable Agriculture Certification – Commitment to eco-friendly farming practices

Target Market and Customer Base

Ocean Spray serves a broad consumer base through its retail, foodservice, and bulk distribution networks:

• Retail Grocery & Supermarkets – Products available in major chains like Walmart, Target, and Costco
• Foodservice & Hospitality – Supplying hotels, restaurants, and airlines with bulk cranberry juice and dried fruit
• E-Commerce & Direct-to-Consumer – Strong online presence on Amazon, Walmart, and direct sales through oceanspray.com
• Nutritional & Functional Beverage Industry – Increasing adoption in sports nutrition, plant-based diets, and wellness markets

Capabilities and Competitive Advantage

Ocean Spray's competitive advantage lies in its cooperative structure, sustainable farming, and strong brand equity:

• Farmer-Owned Cooperative – Ensures full control over quality and production
• Sustainable Agriculture Leadership – Over 80% of farms use water conservation techniques
• Innovative Product Development – Expansion into functional beverages, energy drinks, and reduced-sugar products
• Global Distribution Network – Presence in over 100 countries with large-scale export operations

Major Achievements

• World’s Largest Producer of Cranberries – Over 8 million barrels of cranberries harvested annually
• $2 Billion USD Revenue – One of the top fruit beverage and snack manufacturers worldwide
• 70% Market Share in U.S. Cranberry Production – Leading supplier in retail, foodservice, and bulk distribution
• Strong Sustainability Commitments – Actively reducing carbon footprint, water usage, and waste in production

Conclusion

Ocean Spray Cranberries, Inc. is a global leader in the fruit beverage and snack industry, recognized for its high-quality cranberry products, sustainability initiatives, and farmer-owned cooperative structure. With strong market dominance, innovative product expansion, and a growing global footprint, Ocean Spray continues to be a trusted and influential brand in the food and beverage industry.