About Obour Land for Food Industries
Obour Land for Food Industries is a leading Egyptian company specializing in the production of dairy products, particularly cheese, milk, and juices. Established in 1997, Obour Land has built a strong reputation for delivering high-quality dairy products to the Egyptian market and beyond. The company operates state-of-the-art production facilities equipped with advanced manufacturing technology to ensure product quality and safety.
Core Business and Specialization
Obour Land is recognized as one of the top dairy producers in Egypt, with a focus on white cheese production. The company has an extensive product range that caters to various consumer preferences, including:
- Cheese: Feta Cheese Original, Soft Cheese with Bramilly, Soft Cheese with Cheddar, and Flamank Cheese.
- Milk: Full-fat milk, produced with high-quality dairy ingredients.
- Juices: A variety of natural fruit juices.
Obour Land has a strong distribution network, making its products widely available in supermarkets, hypermarkets, and local stores across Egypt. The company continuously innovates its product line to cater to evolving consumer preferences.
Market Leadership and Competitive Advantage
Obour Land dominates the Egyptian white cheese market, holding a 41.8% market share as of 2022. The company’s competitive edge stems from its advanced production capabilities, rigorous quality control measures, and strong brand recognition. Some key competitive advantages include:
- Automated production lines that minimize human intervention, ensuring high hygiene standards.
- Extensive distribution network covering Egypt’s key retail and wholesale channels.
- Consumer trust and loyalty, with a reputation built on decades of high-quality dairy products.
- Continuous innovation, with new product introductions to meet changing market demands.
Financial Performance
Obour Land has demonstrated strong financial growth, with consistent revenue increases over the years. As per the company’s financial reports:
- 2022 Revenue: EGP 3.14 billion (~USD 101 million), marking an annual growth of 17%.
- Net Profit: EGP 452 million (~USD 14.5 million), reflecting a strong financial position.
- Export Sales: The company has been expanding into international markets, with exports contributing significantly to total revenue.
The company’s profitability is driven by efficient cost management, economies of scale, and a robust supply chain.
Export and Shipment Data
Obour Land has expanded beyond the Egyptian market, exporting dairy products to the Middle East, Africa, and select European countries. The company has recorded:
- Over 1,200 international shipments in the last five years.
- Annual export volume exceeding 10,000 metric tons.
- Key export markets: Saudi Arabia, UAE, Kuwait, Sudan, and Libya.
Obour Land's compliance with international food safety standards has enabled it to successfully penetrate foreign markets.
Certifications and Compliance
Obour Land adheres to global food safety and quality standards, ensuring that its products meet both domestic and international regulations. The company holds the following certifications:
- ISO 22000 – Food Safety Management System.
- HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety in production.
- Egyptian Food Safety Authority (EFSA) compliance – Meeting national food safety regulations.
These certifications affirm the company’s commitment to maintaining high-quality standards and consumer safety.
Customer Testimonials
Obour Land enjoys a high level of consumer satisfaction, with many positive reviews highlighting the quality and taste of its dairy products. Some customer testimonials include:
- "Obour Land's cheese is a staple in our household. The quality is unmatched!" – Ahmed M., Cairo
- "The full-fat milk from Obour Land has a rich taste and is perfect for my family." – Hanan R., Alexandria
- "I always choose Obour Land products because they are reliable and consistently fresh." – Khaled S., Giza
Major Achievements
Over the years, Obour Land has achieved significant milestones that have reinforced its market leadership:
- 2016: Listed on the Egyptian Stock Exchange (EGX), increasing financial transparency and investor confidence.
- 2020: Launched new production lines, increasing capacity by 20%.
- 2022: Expanded exports to new markets in Africa and Europe, strengthening its global presence.
- 2023: Introduced new packaging innovations to enhance product freshness and shelf life.
Future Outlook
Obour Land continues to invest in innovation, sustainability, and market expansion. Key future strategies include:
- Expanding product lines by introducing new dairy-based products to meet consumer demands.
- Strengthening international market presence, with a focus on Africa and Asia.
- Enhancing sustainability efforts, including reducing carbon emissions and adopting eco-friendly packaging.
- Digital transformation initiatives to improve supply chain efficiency and customer engagement.
With a strong market position, financial stability, and a commitment to quality, Obour Land remains a dominant player in Egypt’s food and dairy industry, poised for continued growth in both domestic and international markets.
