Exhibiting at Foodex Japan 2025

Super Q

Super Q is a leading Filipino manufacturer and exporter of high-quality noodles, renowned for its authentic Asian flavors and premium ingredients. Based in Cebu City, Philippines, the company has built a strong market presence in both domestic and international markets, supplying its signature Bihon, Pancit Canton, Miki, and Misua noodles to consumers, restaurants, and food service providers worldwide.

Core Business and Specialization

Super Q specializes in producing and distributing premium noodle products, widely used in Filipino and Asian cuisine. The company’s product range includes:

• Bihon (Rice Noodles) – Thin, translucent noodles made from high-quality rice, ideal for traditional dishes such as Pancit Bihon.

  • Super Q Golden Bihon – Premium rice noodles known for their firm texture and elasticity.
  • Super Q Special Bihon – Specially formulated for quick cooking and superior absorbency.

• Pancit Canton (Wheat Noodles) – Yellow wheat-based noodles used in stir-fried and saucy noodle dishes.

  • Super Q Pancit Canton Regular – Classic wheat noodles with perfect chewiness and flavor absorption.
  • Super Q Pancit Canton Special – Made with a smoother and richer texture, perfect for gourmet preparations.

• Miki (Egg Noodles) – Soft, thick noodles ideal for soups and stir-fried dishes.

• Misua (Fine Wheat Noodles) – Ultra-thin noodles, commonly used in light broths and Filipino comfort dishes.

With a commitment to authenticity, quality, and food safety, Super Q has become a household name in the Philippines and a trusted brand in international markets.

Market Position and Global Reach

Super Q is a dominant player in the Philippine noodle industry and a key exporter to international markets. The company supplies grocery retailers, supermarkets, restaurants, and food service distributors, catering to the growing demand for authentic Filipino and Asian noodles.

Key Export Destinations

• North America – United States, Canada
• Europe – United Kingdom, Germany, France
• Asia-Pacific – Japan, Hong Kong, Singapore, Malaysia, Australia
• Middle East – UAE, Saudi Arabia

Super Q products are available in major Asian supermarkets, ethnic grocery stores, and online e-commerce platforms, making them accessible to Filipino communities and Asian cuisine enthusiasts worldwide.

Financial Strength and Export Data

The global instant and traditional noodle market is projected to reach $75 billion by 2027, with a CAGR of 5.3%. Super Q has experienced strong sales growth, benefiting from the rising demand for Asian convenience foods.

According to trade data platforms such as Volza and ImportYeti, Super Q has successfully exported thousands of shipments of Bihon, Pancit Canton, and other noodle varieties to key international markets. The company’s high-volume production capacity and efficient distribution network enable it to meet growing global demand.

Certifications and Compliance

Super Q upholds strict food safety and quality assurance standards, ensuring compliance with global food safety regulations. The company holds the following certifications:

• HACCP (Hazard Analysis and Critical Control Points)
• ISO 22000 (Food Safety Management System)
• FDA-Approved (Philippines & U.S. FDA Compliance)
• HALAL Certification (for select products)
• Kosher Certification (for international market compliance)

These certifications reflect Super Q’s commitment to food safety, product integrity, and global export compliance.

Customer Testimonials and Industry Recognition

Super Q has earned high praise from consumers, chefs, and food service providers for its premium noodle products.

• "Super Q Bihon noodles are our go-to choice for authentic Filipino Pancit—excellent texture and easy to prepare!"
• "Their Pancit Canton noodles cook perfectly every time—chewy, flavorful, and restaurant-quality!"
• "Reliable supplier with consistent quality, making them the preferred brand for our grocery chain."

Super Q has been recognized at international food expos and trade shows, including:

• THAIFEX – Anuga Asia
• SIAL Paris
• Gulfood Dubai
• FoodEx Japan

Major Achievements

• Expanded global exports to over 20 countries.
• Ranked among the top Filipino noodle brands in North America.
• Developed an extensive private label program for international partners.
• Invested in advanced food production technology to ensure consistency and quality.

Conclusion

Super Q is a market leader in Filipino and Asian noodles, delivering authentic, high-quality products to a global audience. With its commitment to food safety, innovation, and expanding international markets, the company continues to be a trusted brand for retailers, restaurants, and consumers worldwide.