New Year Gift Exchange is a special event hosted by the China Bakery and Confectionery Products Industry Association, focusing on innovative trends in the New Year gift market. It mainly displays customized holiday gift box products, including Chinese and Western-style customized gift boxes. The event combines traditional culture with modern consumer demands, targeting markets such as baked goods, gift packaging, and holiday souvenirs. It aims to provide new business opportunities for exhibitors and promote the development of the New Year gift market. The event was held at the China International Baking Exhibition and attracted the participation of several leading packaging design and production companies.