Exhibiting at Gulfood 2025

NPG EUROPE – Innovating the Beverage Industry with Trend-Setting Products

NPG EUROPE (New Products Group) is a leading Ukrainian beverage and snack producer, headquartered in Kyiv, Ukraine. The company specializes in the development, production, and distribution of alcoholic and non-alcoholic beverages, energy drinks, mineral water, cider, craft beer, and functional snacks. With a strong commitment to innovation, quality, and sustainability, NPG EUROPE has built a global presence and continues to be a key player in the fast-moving consumer goods (FMCG) industry.

Core Business and Expertise

NPG EUROPE focuses on developing and marketing trend-setting beverages and food products, targeting modern, health-conscious, and active consumers. The company’s cutting-edge production technology and data-driven market strategies allow it to launch disruptive products that cater to emerging consumer preferences.

Product Portfolio

NPG EUROPE’s diverse product line includes low-alcohol beverages, energy drinks, mineral water, craft beer, cider, and snacks.

1. Low-Alcohol Beverages

• SHAKE™ – Ready-to-drink cocktails with natural ingredients.
• REVO™ – Premium fruit-flavored alcoholic beverages.
• King's Bridge™ – Elegant, high-quality low-alcohol drinks.

2. Non-Alcoholic Beverages

• SHAKE™ ZERO ALCOHOL – Alcohol-free versions of popular SHAKE™ drinks.
• Mojo™ – Flavored non-alcoholic refreshers with a unique taste.

3. Energy Drinks

• NON STOP™ – Premium energy drinks for active lifestyles.
• PIT BULL™ – High-caffeine, performance-boosting energy drinks.

4. Mineral Water

• PRYRODNE DZHERELO™ – Pure mineral water sourced from natural springs.

5. Snack Bars

• EAT ME™ – Healthy and nutritious snack bars made with natural ingredients.

6. Cider

• APPS™ – Naturally fermented apple cider with a crisp taste.

7. Craft Beer

• HAISENBERG™ – Exclusive craft beer brewed with the finest ingredients.

NPG EUROPE’s product portfolio is continuously evolving, driven by market trends, consumer insights, and innovation in beverage formulation.

Brands

NPG EUROPE owns and manages multiple internationally recognized brands, including:

• SHAKE™
• REVO™
• King's Bridge™
• SHAKE™ ZERO ALCOHOL
• Mojo™
• NON STOP™
• PIT BULL™
• PRYRODNE DZHERELO™
• EAT ME™
• APPS™
• HAISENBERG™

These brands cater to diverse market segments, ranging from health-conscious consumers to energy drink enthusiasts and craft beverage connoisseurs.

Global Presence and Export Markets

NPG EUROPE has expanded its distribution network to over 30 countries, with a strong presence in:

• Europe: Germany, Poland, Italy, France, Spain.
• Middle East & North Africa (MENA): UAE, Saudi Arabia, Egypt.
• North America: United States, Canada.
• Asia: China, Japan, South Korea.
• CIS Region: Russia, Kazakhstan, Belarus.

The company’s strong export strategy ensures that its brands are available in major retail chains, supermarkets, and specialty stores worldwide.

Production Capabilities and Facilities

NPG EUROPE operates state-of-the-art beverage production facilities with a focus on quality, sustainability, and efficiency. The company’s production sites feature:

• High-speed bottling and canning lines for efficient mass production.
• Automated quality control systems to ensure product consistency.
• Sustainable packaging solutions to reduce environmental impact.
• Research & Development (R&D) centers focused on new product innovation.

The company’s manufacturing facilities comply with international food and beverage safety regulations, ensuring high product integrity and reliability.

Certifications and Compliance

NPG EUROPE adheres to strict quality and safety standards, holding multiple internationally recognized certifications:

• ISO 22000:2018 – Food Safety Management System.
• HACCP (Hazard Analysis and Critical Control Points) – Ensuring hygiene and food safety.
• BRC (British Retail Consortium) Certification – Compliance with global retail standards.
• FDA Approval – Regulatory compliance for the U.S. market.
• Halal Certification – Approved for Islamic markets.
• Kosher Certification – Certified for Jewish dietary laws.

These certifications reinforce the company’s commitment to food safety and quality control.

Sustainability and Ethical Sourcing

NPG EUROPE places a strong emphasis on sustainability, incorporating eco-friendly initiatives throughout its supply chain. Key sustainability efforts include:

• Sustainable ingredient sourcing – Using locally and responsibly sourced raw materials.
• Water conservation programs – Reducing water waste in beverage production.
• Recyclable packaging solutions – Investing in biodegradable and reusable packaging.
• Carbon footprint reduction – Implementing energy-efficient manufacturing processes.

By adopting sustainable business practices, NPG EUROPE reduces environmental impact while meeting the growing consumer demand for ethical brands.

Financial Strength and Market Growth

NPG EUROPE has seen steady revenue growth, fueled by expansion into new markets and continuous innovation in beverages and snacks.

• Annual Revenue: Estimated at over $150 million.
• Production Volume: More than 500 million units of beverages and snacks sold annually.
• Market Growth: Expanding into Latin America and Southeast Asia.

The company’s financial success is driven by strong brand loyalty, innovative product development, and strategic global partnerships.

Shipment and Export Data

NPG EUROPE operates a highly efficient logistics and supply chain network, ensuring timely and reliable deliveries worldwide.

• Top Export Destinations: Germany, UAE, United States, Japan, China.
• Annual Shipments: Over 10,000 containers of beverages and snack products exported worldwide.
• Shipping Methods: Seafreight, airfreight, and land freight solutions.

With a robust distribution network, the company guarantees on-time deliveries and optimal product quality for international customers.

Customer Testimonials

NPG EUROPE’s commitment to innovation and quality has earned praise from retailers, distributors, and consumers worldwide.

"NPG EUROPE consistently delivers trend-setting beverages that appeal to young, active consumers." – Retailer, Germany

"Their energy drinks and craft beers are top-tier. They’re a trusted brand in our market." – Distributor, UAE

"The SHAKE™ and NON STOP™ brands are among our best-selling beverages. Exceptional quality and great marketing support." – Retail Buyer, United States

Competitive Advantages and Key Differentiators

NPG EUROPE stands out in the global beverage industry due to its unique strengths and competitive advantages:

• Innovative Product Development – Constantly introducing new and unique beverage concepts.
• Strong Global Presence – Established in 30+ countries across multiple regions.
• Advanced Production Facilities – Utilizing cutting-edge beverage processing technology.
• Sustainable Business Model – Committed to eco-friendly production and packaging.
• Diverse Brand Portfolio – Catering to varied consumer preferences, from energy drinks to craft beers.

Future Outlook and Expansion Plans

NPG EUROPE is continuously investing in market expansion and product innovation, with key future initiatives including:

• New Market Expansion: Strengthening distribution in Latin America, Southeast Asia, and Africa.
• Product Line Diversification: Launching plant-based and functional beverages.
• Sustainable Packaging Innovations: Increasing investments in eco-friendly materials.
• E-commerce Growth: Enhancing direct-to-consumer online sales platforms.

Conclusion

With a strong legacy of innovation and market leadership, NPG EUROPE continues to shape the global beverage and snack industry. The company’s commitment to quality, sustainability, and consumer-driven product development ensures continued growth and success in the international FMCG sector.