Naujasis Nevėžis is a leading Lithuanian manufacturer of breakfast cereals and snack products, widely recognized under its flagship brand Oho!. With decades of experience in the food industry, the company specializes in producing high-quality, innovative, and tasty cereal and snack products that cater to a broad consumer base across Lithuania and international markets.
Core Business and Specialization
Naujasis Nevėžis focuses on the development, production, and distribution of breakfast cereals and snack products, offering a diverse portfolio that includes both sweet and savory options. The company has built a strong reputation for its dedication to quality, taste, and nutritional value, ensuring that its products meet the highest food industry standards.
Product Offerings
The company offers a wide range of breakfast cereals and snacks, including:
Breakfast Cereals:
- Cacao & Caramel Mix
- Rice Crackles
- Chocolate Donuts
- Strawberry Donuts
- Apple Pie Flavored Cereal
- Choco Rice
- Strawberry Rice
Salty Snacks:
- Lentil Chips (Smoked Paprika)
Sweet Snacks:
- Fruity Froops
- Cookie Rings
Each product is crafted with a focus on taste, nutrition, and quality, ensuring a satisfying consumer experience.
Market Position and Target Customers
Naujasis Nevėžis holds a strong market presence in Lithuania and the European region, distributing its products through leading retail chains, supermarkets, and distributors. The Oho! brand has gained significant recognition due to its affordable pricing, fun branding, and high-quality ingredients.
The company serves a wide range of customers, including:
- Families and children looking for nutritious and tasty breakfast options.
- Health-conscious consumers interested in innovative snack alternatives.
- Retail chains and supermarkets sourcing premium private-label cereal products.
Export and International Presence
Naujasis Nevėžis has successfully expanded beyond Lithuania, exporting its products to several international markets. The company's key export destinations include Latvia, Estonia, Poland, Germany, the UK, and other European countries. The ability to supply private-label cereal products for various retail brands has also contributed to its growing international footprint.
Certifications and Compliance
The company ensures strict compliance with international food safety standards, holding multiple certifications that reinforce its commitment to quality and consumer safety:
- FSSC 22000 (Food Safety System Certification) – Ensuring high food safety management standards.
- ISO 22000 – Compliance with international food safety protocols.
- HACCP (Hazard Analysis and Critical Control Points) – Comprehensive risk management to guarantee food safety.
- Kosher and Halal Certifications – Enabling the company to cater to diverse consumer dietary needs.
These certifications affirm the company's adherence to strict hygiene, production quality, and safety protocols.
Capabilities and Strengths
- Innovative Product Development – The company consistently introduces new and exciting flavors and product variations to meet changing consumer preferences.
- State-of-the-Art Production Facilities – Equipped with modern food processing technology, ensuring efficient production and high product quality.
- Strong Distribution Network – Well-established logistics and partnerships with major retail chains and wholesalers across Lithuania and Europe.
- Sustainable Sourcing and Practices – Commitment to using high-quality ingredients while implementing sustainable production methods.
Customer Testimonials and Industry Recognition
Naujasis Nevėžis has received positive feedback from both consumers and business partners, highlighting the great taste, affordability, and high-quality standards of its products. The company's Oho! brand has been widely recognized for its unique approach to breakfast cereals and snacks, earning strong customer loyalty.
Major Achievements
- Expansion into international markets, exporting to multiple European countries.
- Strong retail presence, with products available in major supermarkets and retail chains.
- Continuous product innovation, introducing new flavors and healthier snack options.
- Recognition for food quality and safety, maintaining industry-leading certifications.
Naujasis Nevėžis remains a key player in the European cereal and snack market, combining innovation, quality, and international reach to deliver exceptional products to consumers worldwide.
