Exhibiting at Foodex Japan 2025

About Minela

Minela is a leading Serbian manufacturer specializing in the production of high-quality fruit drinks, ice pops, and slushies. Established with a commitment to innovation and quality, the company has positioned itself as a major player in the food and beverage sector, particularly in the European market. Minela is recognized for its private label production, serving a diverse clientele across multiple countries.

Core Business and Specialization

Minela's core business revolves around the manufacturing and distribution of:

• Fruit drinks and juices – Utilizing locally sourced fruits, Minela produces a range of refreshing beverages.
• Ice pops and ice cones – Available in multiple flavors, catering to diverse consumer preferences.
• Slushies – A specialty product known for its vibrant flavors and unique texture.

The company’s specialization lies in its ability to offer private label solutions, allowing brands to customize products under their own branding while maintaining Minela’s quality standards.

Product Portfolio

Minela’s product range includes:

• Fruit Drinks & Juices: Natural fruit-based beverages with no artificial sweeteners.
• Ice Pops: Frozen fruit-flavored treats available in a variety of flavors.
• Ice Cones: A selection of creamy and fruit-based ice cones.
• Slushies: Unique sour and sweet slushie options designed for retail and foodservice markets.

Market Presence and Export Strength

Minela has expanded its market reach across Serbia and internationally. The company is known for its strong export operations, shipping its products across various European countries. Through strategic partnerships and distributors, Minela has established a firm presence in the beverage and frozen treats market.

International Shipments

Minela has actively engaged in global trade, exporting its products to multiple regions. Shipment data indicates steady growth, with exports reaching several countries including:

• Germany
• Austria
• Switzerland
• Hungary
• Romania

Minela’s international business operations highlight its capability to meet diverse market demands while adhering to international quality standards.

Certifications and Compliance

Minela adheres to stringent food safety and quality control measures. The company is certified with:

• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety from production to distribution.
• ISO 22000 – International standard for food safety management.
• IFS Food Certification – Meeting international food safety and quality standards required by retailers.

These certifications reinforce Minela’s commitment to delivering high-quality and safe products to its customers.

Financial Performance

Minela has demonstrated steady growth in recent years, driven by increased exports and expansion into new markets. Key financial insights:

• Revenue Growth: A consistent increase in sales, with significant contributions from private label contracts.
• Production Capacity: The company has expanded its production facility to accommodate higher demand, ensuring efficient output.

Customer Testimonials

Minela has earned a reputation for quality and reliability. Customers highlight:

• High product quality – Consistent taste and freshness.
• Reliable supply chain – On-time delivery and adherence to contract terms.
• Customization flexibility – Ability to adapt products to client requirements.

Key Achievements

• Expansion into multiple European markets through strategic distribution agreements.
• Development of innovative slushie products, capturing a unique niche in the frozen beverage sector.
• Achieved ISO 22000 and IFS certifications, reinforcing quality assurance in food production.
• Growth in private label partnerships, providing customized solutions for major retailers.

Minela continues to strengthen its market presence by focusing on innovation, product diversification, and maintaining its commitment to quality.