Exhibiting at Gulfood 2025

About Mamee-Double Decker

Mamee-Double Decker (M) Sdn Bhd is a leading Malaysian food and beverage manufacturer with a strong presence in the global market. Founded in 1971 by Datuk Pang Chin Hin, the company has grown from a local snack producer to an internationally recognized brand with a diverse product portfolio. Mamee is best known for its Mamee Monster Noodle Snack, Mister Potato Chips, and Mamee Chef Instant Noodles, which have become household names across Asia and beyond.

Core Business and Specialization

Mamee-Double Decker specializes in snack foods, instant noodles, bakery items, and beverages, catering to a wide range of consumers. The company focuses on innovative food solutions, maintaining high-quality standards while preserving the nostalgic flavors that customers love. Its manufacturing capabilities allow it to serve both the retail and foodservice sectors through ready-to-eat snacks, instant meals, and beverages.

Product and Service Offerings

Mamee’s extensive product lineup includes:

• Snacks: Mamee Monster Noodle Snack, Mister Potato Chips, Corntoz Corn Snacks
• Instant Noodles: Mamee Chef Instant Noodles, Mamee Express Cup, Mamee Classic Noodles
• Bakery: Mamee Sllrrp Crackers, Mamee Bread
• Beverages: Cheers Carbonated Drinks, Nutrigen Cultured Milk

The company continues to expand and innovate by launching healthier alternatives, premium snack variants, and new flavors catering to evolving consumer preferences.

Market Reach and International Expansion

Mamee-Double Decker has successfully expanded into over 100 countries, with strong market penetration in:

• Asia: Malaysia, Singapore, Indonesia, Thailand, China, South Korea, Japan
• Middle East: United Arab Emirates, Saudi Arabia, Qatar
• Oceania: Australia, New Zealand
• Europe: United Kingdom, France, Germany
• North America: United States, Canada

Its products are widely available in supermarkets, convenience stores, online platforms (Shopee, Lazada, Amazon), and foodservice businesses.

Financial Performance and Export Data

Mamee-Double Decker is one of Malaysia’s top food exporters, contributing significantly to the country’s food industry. Based on trade records:

• The company generates an estimated $150 million in annual revenue.
• Mamee Monster and Mister Potato are among the top-selling snack brands in Southeast Asia.
• Over 80,000 metric tons of Mamee products are shipped internationally each year.
• Key export markets include Singapore, China, Australia, and the UK, accounting for a large portion of overseas sales.

Certifications and Compliance

Mamee-Double Decker ensures top-tier food safety and quality standards, holding multiple certifications:

• HACCP (Hazard Analysis and Critical Control Point) Certified
• ISO 22000: Food Safety Management System Certified
• Halal Certified (JAKIM Malaysia & International Halal Authorities)
• FDA Approved for US and EU Markets

These certifications allow Mamee to meet the regulatory requirements of highly controlled international markets.

Brand Recognition and Awards

Mamee-Double Decker has received numerous accolades for its contributions to the global snack and beverage industry:

• Putra Brand Awards – Gold Winner (2017-2023)
• Malaysia’s Best Managed Companies Award by Deloitte (2022)
• Superbrands Malaysia Award – Leading Snack Brand
• Top Malaysian Exporter Award by MATRADE (Malaysian External Trade Development Corporation)

Customer Testimonials

★★★★★ “A Childhood Favorite!”

"Mamee Monster brings back so many childhood memories! My kids love it just as much as I did growing up."
— Amanda T., Singapore

★★★★★ “Best Potato Chips!”

"Mister Potato is hands down the best potato chips brand in Asia. The texture and flavors are perfect!"
— David L., Malaysia

Future Growth and Innovation

Mamee-Double Decker continues to strengthen its global position by:

• Investing in research and development to create new, healthier, and more sustainable food products.
• Expanding e-commerce and digital marketing strategies to increase direct-to-consumer sales.
• Increasing production capacity with state-of-the-art facilities in Malaysia and strategic locations worldwide.
• Strengthening partnerships with international distributors to grow its presence in emerging markets.

With a legacy of over 50 years, Mamee-Double Decker remains a powerhouse in the global snack and instant food industry, committed to delivering high-quality, flavorful, and innovative products to consumers worldwide.