About Mabroc Teas (Pvt) Ltd
Mabroc Teas (Pvt) Ltd is a premier tea manufacturer and exporter from Sri Lanka, renowned for its high-quality Ceylon teas. As a fully owned subsidiary of Kelani Valley Plantations PLC and Talawakelle Tea Estates PLC—both part of the Hayleys Group—Mabroc has a strong foundation in the tea industry. The company leverages its direct access to some of Sri Lanka’s finest tea plantations, ensuring a consistent supply of premium quality teas.
Core Business & Product Offerings
Mabroc specializes in manufacturing, blending, and exporting a diverse range of teas, including:
- Black Tea: English Tea Collection, Classic Tea Collection, Regional Tea Collection
- Green Tea: Ceylon Green Tea
- Herbal Tea: Herbal Tea Collection, Ayurvedic Tea
- Fruit Tea: Fruit Tea Collection
- Specialty Tea: Legends Tea Collection, Single Garden Tea Collection
- Tea Gifts: Tea Gift Collection
With a product portfolio that spans traditional black teas to innovative herbal and fruit-infused blends, Mabroc caters to both mass-market consumers and premium tea connoisseurs worldwide.
Unique Selling Proposition (USP)
Mabroc Teas stands out in the global tea market due to:
- Direct Plantation Sourcing: The company owns tea gardens through its parent companies, ensuring unmatched quality control and traceability.
- Sustainable and Ethical Practices: Commitment to Rainforest Alliance and Fairtrade certifications.
- Innovation in Blending: A dedicated R&D team continuously develops new tea blends catering to evolving consumer preferences.
- Premium Quality Assurance: Rigorous in-house and third-party testing ensure every batch meets international standards.
Market Reach & Export Statistics
Mabroc exports to over 50 countries, covering key markets in Europe, North America, the Middle East, and Asia. The company’s annual export volume exceeds 10 million kilograms of tea, with a growing presence in high-value specialty tea markets.
According to export data:
- The company’s shipments to Germany, the USA, and Japan have seen a 15% YoY growth.
- Emerging markets in China and the UAE have shown a 20% increase in demand for Mabroc’s specialty teas.
- E-commerce sales have grown by 30% over the past two years, reflecting a strong digital transformation strategy.
Certifications & Compliance
Mabroc Teas adheres to the highest global quality and safety standards, holding certifications such as:
- Rainforest Alliance Certified
- Fairtrade International
- ISO 22000 & HACCP for food safety management
- Ethical Tea Partnership (ETP) certification for sustainability and fair labor practices
- USDA Organic & EU Organic Certifications for select product lines
These certifications position Mabroc as a trusted and responsible global tea supplier.
Achievements & Industry Recognition
- Sri Lanka Export Brand of the Year – Awarded by the National Chamber of Exporters of Sri Lanka.
- Top 5 Tea Exporters in Sri Lanka – Consistently ranked among the country’s leading tea exporters.
- Innovation in Tea Blending – Recognized for introducing functional wellness teas with Ayurvedic and herbal infusions.
- Sustainability Leadership – Actively involved in community development programs for tea estate workers.
Future Outlook & Expansion Plans
Mabroc aims to increase exports by 20% over the next five years, focusing on:
- Strengthening its presence in North America and East Asia with targeted marketing campaigns.
- Expanding organic tea production to meet the growing demand for clean-label and health-conscious products.
- Developing innovative tea formats, including ready-to-drink (RTD) teas and cold brew options.
- Enhancing digital sales channels through e-commerce partnerships and direct-to-consumer platforms.
With a legacy of quality, sustainability, and innovation, Mabroc Teas continues to shape the future of Sri Lanka’s tea industry while delivering the finest Ceylon teas to the world.
