Listen Up Pte Ltd – Pioneering Plant-Based Oat Milk Innovation
Listen Up Pte Ltd is a leading innovator in the plant-based food and beverage sector, specializing in oat-based products under the OatLife and Oatbedient brands. With a commitment to sustainability, nutrition, and taste, the company is redefining dairy alternatives for a healthier lifestyle.
Core Business and Product Offerings
Listen Up Pte Ltd focuses on producing premium oat milk beverages and powdered oat drinks tailored for consumers seeking dairy-free alternatives. The flagship OatLife brand offers a range of barista-style oat milk, flavored oat drinks, and high-nutrition oat-based formulations designed to cater to both home consumers and the foodservice industry.
Product Categories
- Oat Milk Beverages:
- OatLife Oat M*lk Barista
- OatLife Chocolate Oat M*lk
- OatLife Gold Series Double Oats with Chia Seeds
- Powdered Oat Drinks:
- OatLife Café Series Oat Milk Tea
- OatLife Café Series Oat White Coffee
- OatLife Café Series Oat Chocolate
Key Differentiators & USP
- Dairy-Free & Vegan-Friendly: 100% plant-based, free from dairy, lactose, and artificial additives.
- Sustainable Sourcing: Uses high-quality oats to reduce carbon footprint compared to traditional dairy.
- Barista-Approved: The OatLife Oat M*lk Barista is crafted for superior frothing and blending, making it ideal for professional use.
- Functional Nutrition: Enriched with fiber, essential vitamins, and minerals for enhanced health benefits.
Target Markets
Listen Up Pte Ltd primarily serves health-conscious consumers, coffee chains, hotels, restaurants, and specialty beverage retailers across Southeast Asia, with a strong presence in Malaysia, Singapore, and international export markets.
Certifications & Compliance
The company adheres to the highest industry standards, ensuring its products meet stringent food safety regulations and vegan-friendly certifications.
Sustainability Commitment
By promoting oat-based alternatives, Listen Up Pte Ltd is actively contributing to reducing carbon emissions, conserving water, and promoting ethical food consumption.
Achievements & Market Presence
- Established a strong retail presence through major e-commerce and physical retail chains.
- Expanding partnerships with cafes and restaurants seeking premium plant-based alternatives.
- Strengthening R&D for new innovative oat-based formulations to cater to evolving consumer needs.
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