Jordanian Mottaa Company for Ice Cream (Ice Queen)
Founded: 1980
Headquarters: Amman, Jordan
Company Overview
Jordanian Mottaa Company for Ice Cream, widely recognized by its brand name Ice Queen, is a leading ice cream manufacturer in Jordan and the Middle East. Established in 1980, the company has grown into a dominant player in the frozen desserts industry, renowned for its high-quality products, innovative flavors, and adherence to international food safety standards.
With decades of expertise in ice cream production, Ice Queen continuously invests in advanced production technology, research, and product development to cater to the evolving preferences of consumers. The company produces a diverse range of ice cream products, available in retail markets, supermarkets, and exports to multiple regions.
Product and Service Offerings
Ice Queen's extensive product portfolio includes:
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Premium Ice Cream Cones (Eskimak Series)
- Flavors: Caramel, Black Forest, Mango Vanilla
- Classic flavors: Vanilla, Chocolate, Strawberry
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Ice Cream Sandwiches
- Sandwich Jumbo: Classic ice cream sandwiches with vanilla, strawberry, or chocolate filling
- Round Sandwich: Soft cookie with vanilla ice cream filling
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Family-Sized Ice Cream Tubs
- Large containers ideal for home consumption, available in various flavors
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Specialty Flavors
- Anguria: Unique watermelon-flavored ice cream
- Varina Twist: Lemon, raspberry, and coffee flavor blends
- Royal Queen: Vanilla ice cream with black cookie crumbles
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Sorbeto Collection (Fat-Free Ice Cream)
- Flavors: Mango, Strawberry, Apricot, Lemon with Mint
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Classico Premium Ice Cream Bars
- Vanilla-based ice cream coated in various premium chocolate flavors
Market Position and Financial Insights
Ice Queen is a top-tier ice cream producer in Jordan, with a significant presence in the MENA (Middle East & North Africa) region. The company benefits from a well-established distribution network and strong relationships with major retail chains.
- Annual Revenue: Estimated at $20+ million
- Production Capacity: Over 30 million liters of ice cream annually
- Export Markets: GCC countries, North Africa, and selected European markets
- Employee Strength: 250+ employees across production, sales, and logistics
Certifications and Compliance
Ice Queen adheres to strict quality control measures, ensuring compliance with international food safety standards:
- ISO 22000 Certification: Recognizing excellence in food safety management
- HACCP Certification: Implementation of Hazard Analysis and Critical Control Points for food safety
- Halal Certification: Ensuring compliance with Islamic dietary standards
- Jordan Food and Drug Administration (JFDA) Approval: Conforming to local and regional food regulations
Global Distribution and Retail Presence
Ice Queen products are available through various channels:
- Supermarkets & Retail Chains:
- Carrefour, Spinneys, Al Meera, Panda, and leading local supermarkets
- Convenience Stores:
- Distributed in petrol stations, small retailers, and independent grocery stores
- Food Service Industry:
- Supplied to hotels, cafes, and restaurants
- Export Markets:
- Actively distributed in GCC, North Africa, and select European regions
Innovation and Sustainability Initiatives
Ice Queen invests heavily in R&D and sustainable practices, ensuring an eco-friendly production process:
- Use of Natural Ingredients: No artificial colorants or additives in premium ranges
- Energy-Efficient Production: Advanced freezing technology to minimize energy consumption
- Eco-Friendly Packaging: Biodegradable and recyclable materials for packaging solutions
Customer Testimonials
Ice Queen has gained strong customer loyalty and positive reviews:
- “One of the best ice creams I have ever had! The Eskimak caramel flavor is just amazing.” – Rana S., Amman
- “Anguria is my summer favorite! The watermelon flavor is so refreshing and unique.” – Omar J., Dubai
- “Great variety of ice cream flavors and excellent quality. Love their chocolate-coated ice cream bars!” – Farah M., Riyadh
Awards and Recognition
Ice Queen has been recognized for its excellence in ice cream production and quality control:
- Best Ice Cream Brand in Jordan (2022) – Jordanian Food Industry Association
- SIAL Innovation Award (2021) – Recognized for creative and unique flavors
- ISO 22000 Excellence Award (2023) – Highlighting exceptional food safety management
Conclusion
Jordanian Mottaa Company for Ice Cream (Ice Queen) has solidified its reputation as a leading ice cream manufacturer in Jordan and the Middle East. With its commitment to quality, product innovation, and international standards, Ice Queen continues to expand its footprint, delivering delicious frozen desserts to consumers across various global markets.
