Exhibiting at Propak Africa 2025

Italian Trade Agency (ITA) – Empowering Italian Businesses Worldwide

The Italian Trade Agency (ITA), also known as Agenzia ICE, is a government organization under the Ministry of Foreign Affairs and International Cooperation. ITA is dedicated to promoting Italian trade, exports, and foreign direct investment (FDI) worldwide. With a global network of 79 offices in 65 countries, ITA provides Italian companies with the resources, expertise, and international connections they need to expand in global markets.

Core Business and Services

ITA's mission is to support Italian small and medium-sized enterprises (SMEs) in accessing foreign markets by providing strategic and operational assistance. The agency’s key services include:

• Market Entry and Expansion: Facilitating business opportunities and partnerships in global markets.
• Export Promotion: Assisting Italian companies in showcasing their products at international trade fairs and exhibitions.
• Investment Attraction: Encouraging foreign direct investment (FDI) into Italy by promoting business-friendly policies.
• Market Research and Analysis: Providing data-driven insights on global market trends.
• Business Training and Networking: Organizing workshops, training programs, and B2B networking events.

Strategic Role in Global Trade

ITA plays a pivotal role in Italy’s trade expansion, with a strong focus on key industries such as:

• Food & Beverage: Supporting Italian agri-food exports, valued at €60 billion in 2023.
• Fashion & Luxury: Promoting Made in Italy fashion, which accounts for over €90 billion in annual revenue.
• Manufacturing & Machinery: Assisting Italy’s industrial machinery sector, which represents 20% of total exports.
• Automotive & Aerospace: Facilitating global partnerships in Italy’s €50 billion automotive industry.
• Technology & Innovation: Positioning Italy as a leader in smart manufacturing and AI-driven industrial processes.

Market Reach and Global Presence

ITA supports Italian businesses in expanding to strategic markets across Europe, North America, Asia, and the Middle East. The agency operates in over 65 countries, ensuring that Italian companies receive localized support. Key market penetration statistics include:

• United States: Italy exported over $64 billion worth of goods to the U.S. in 2023.
• China: Italian exports to China grew by +15% YoY, especially in luxury goods and technology.
• Middle East & Africa: ITA has strengthened Italy’s trade presence in Saudi Arabia, UAE, and Egypt through key business delegations.

Financial Performance and Economic Impact

The Italian Trade Agency is a key driver of Italy’s €650 billion annual export economy. The agency has contributed to double-digit growth in sectors such as:

• Pharmaceuticals (+20% YoY)
• Food & Beverage (+15% YoY)
• Luxury Goods (+10% YoY)

In 2023, Italy ranked 8th globally in total exports, demonstrating ITA’s effectiveness in strengthening international trade ties.

Investment Promotion and Foreign Direct Investment (FDI)

ITA plays a critical role in attracting foreign investors to Italy’s high-potential sectors, such as:

• Renewable Energy: Italy has received over €10 billion in green energy investments.
• Technology & Startups: ITA’s Global StartUp Program supports over 200 Italian startups annually.
• Manufacturing & Infrastructure: Italy has attracted €25 billion in foreign investments in these sectors.

Certifications and Compliance

ITA ensures that Italian businesses meet international quality standards, including:

• ISO 9001: Quality management system compliance.
• EU Trade Regulations: Ensuring that Italian exports meet EU and international trade requirements.
• Sustainability Certifications: ITA promotes green and sustainable business practices in Italy’s exports.

Industry Recognition and Achievements

ITA has been recognized for its role in enhancing Italy’s global trade influence through:

• Best Trade Promotion Organization Award (2022) – Recognized by the World Trade Organization (WTO).
• Top 10 Most Active Investment Promotion Agencies in Europe (2023) – Ranked by FDI Intelligence.
• Over 3,000 International Events Annually – Supporting over 20,000 Italian businesses in connecting with global partners.

Customer Testimonials

“ITA has been instrumental in helping our fashion brand break into the U.S. market. Their expertise in trade regulations and networking opportunities made our expansion seamless.” – CEO, Italian Luxury Brand.

“Thanks to ITA’s assistance, we secured a partnership with a top Chinese distributor, increasing our exports by 30%.” – Export Manager, Italian Wine Producer.

Future Outlook

ITA continues to drive Italian trade growth through digital transformation, AI-driven trade intelligence, and sustainability initiatives. With an expanding global presence and strategic partnerships, ITA is set to reinforce Italy’s position as a leading global exporter and investment hub.