Exhibiting at Gulfood 2025

Indian Ocean Export Company (IOEC): Leading FMCG Exporter in Africa

Indian Ocean Export Company (IOEC) is a premier export and international brand development company based in Durban, South Africa. With a legacy spanning over 50 years, IOEC specializes in supplying fast-moving consumer goods (FMCG) and household products to markets across Africa, the Indian Ocean Islands, and beyond. The company has established itself as a trusted partner for international trade, connecting global brands with emerging markets.

Company Overview

• Headquarters: Durban, South Africa
• Founded: 1972
• Industry: FMCG Export, International Brand Development
• Key Markets: Africa, Indian Ocean Islands, Asia
• Specialization: Sourcing, Distribution, Supply Chain Management

Core Business and Services

IOEC is focused on providing high-quality consumer goods across multiple categories, ensuring consistent supply, brand development, and market penetration. Its core services include:

• Global Sourcing & Procurement: Partnering with international suppliers to source high-quality products.
• Supply Chain & Logistics Management: Managing end-to-end distribution networks efficiently.
• Brand Representation & Development: Promoting international brands in new markets.
• Retail & Wholesale Distribution: Supplying supermarkets, independent retailers, and institutional buyers.

Product Portfolio

IOEC distributes a diverse range of household, personal care, and food products, working with globally recognized brands. Key product categories include:

• FMCG (Fast-Moving Consumer Goods):

  • Breakfast Cereals: ProNutro – Chocolate 500g
  • Household Cleaning: Toilet Duck, Mr Muscle
  • Insect Control: Raid, Baygon
  • Air Fresheners: Glade

• Building Materials: Various construction supplies for emerging markets.

• General Merchandise: Essential consumer goods for daily use.

Market Reach & Export Strength

IOEC has built a robust export network that spans across multiple regions:

• Over 25 African countries served, including Kenya, Nigeria, Ghana, and Tanzania.
• Strong presence in Indian Ocean Island nations such as Mauritius, Seychelles, and Madagascar.
• Expansion into the Middle East and Asia with growing export partnerships.

The company supplies over 500 retailers and distributors, ensuring product availability in urban and rural markets alike.

Strategic Partnerships & Brand Development

IOEC collaborates with international manufacturers to expand brand penetration in emerging markets. The company has successfully introduced and grown global brands like Raid, Mr Muscle, and Glade in Africa, providing consumers with trusted household and hygiene products.

Supply Chain & Logistics Capabilities

With a well-established supply chain infrastructure, IOEC ensures:

• Efficient warehousing and inventory management, minimizing lead times.
• Integrated logistics solutions covering land, sea, and air freight.
• Compliance with international trade regulations for smooth cross-border operations.

Financial Performance & Growth

• Annual revenue exceeding $50 million, demonstrating consistent market demand.
• 15% year-on-year growth in exports, reflecting strong brand expansion.
• Over 1,000 container shipments annually, ensuring uninterrupted supply to key markets.

Compliance & Certifications

IOEC adheres to international quality and safety standards, ensuring compliance with:

• ISO 9001: Quality management certification.
• South African Bureau of Standards (SABS): Compliance for product quality.
• Food Safety & Hygiene Standards: Ensuring safe distribution of consumable goods.

Customer Testimonials & Success Stories

1. Retail Expansion in East Africa

IOEC successfully established a nationwide retail distribution network in Kenya, enabling major supermarkets to stock South African FMCG brands.

2. Growth in Indian Ocean Islands

By leveraging its logistics expertise, IOEC increased market share in Mauritius and Seychelles, growing sales by 30% in two years.

3. Partnership with Global FMCG Brands

Through its collaboration with SC Johnson, IOEC expanded the availability of Glade, Raid, and Toilet Duck across multiple African regions.

Conclusion

With decades of experience, a strong distribution network, and a commitment to brand development, IOEC continues to be a leader in FMCG exports in Africa and beyond. Its strategic partnerships, financial strength, and market expertise position it as a trusted partner for international trade and consumer goods distribution.