Exhibiting at Foodex Japan 2025

IMPRESSION FOOD INDUSTRIES (MALAYSIA) SDN. BHD.

IMPRESSION FOOD INDUSTRIES (MALAYSIA) SDN. BHD. is a renowned Malaysian manufacturer and exporter specializing in premium snack foods, including peanuts, prawn crackers, and mixed nuts. With a strong presence in both domestic and international markets, the company is committed to delivering high-quality, flavorful snack products using traditional recipes and modern food processing technologies.

Core Business and Product Offerings

IMPRESSION FOOD INDUSTRIES focuses on producing and distributing a variety of snack products, primarily in the following categories:

• Peanuts and Related Snacks: Various peanut-based snacks that cater to different flavor preferences.
• Prawn Crackers: Signature spicy hot cassava prawn crackers, a popular Malaysian delicacy.
• Savory Snacks: Oriental mixed nuts and potato chips, offering a combination of crunchy textures and bold flavors.

The company has built a reputation for maintaining consistent product quality, competitive pricing, and an innovative approach to snack manufacturing.

Specialization and Unique Selling Proposition (USP)

• High-Quality Ingredients: Using premium peanuts, fresh prawns, and natural seasonings to ensure superior taste and texture.
• Traditional Meets Modern Processing: Combining heritage snack-making techniques with state-of-the-art processing to enhance efficiency and flavor retention.
• Halal-Certified Production: Ensuring compliance with Muslim dietary requirements, making products accessible to global halal markets.
• Strong Export Capabilities: Successfully exporting to international markets with a focus on Asia and the Middle East.

Financial Performance

Although specific financial data for IMPRESSION FOOD INDUSTRIES is not publicly available, Malaysia’s snack food industry has been steadily growing at a CAGR of 6.5%, with the country’s export value of snack foods surpassing $500 million annually. The company benefits from Malaysia’s thriving snack production industry, leveraging competitive production costs and high global demand.

Export and Shipment Records

IMPRESSION FOOD INDUSTRIES is a major exporter of peanut-based snacks and prawn crackers, shipping its products to multiple international markets, including:

• Export Volume: Significant annual exports of snack products to over 10 countries.
• Primary Export Destinations: China, Singapore, Indonesia, Saudi Arabia, and the United Arab Emirates.
• Compliance and Standards: Meeting HACCP and Halal certification requirements, ensuring food safety and acceptance in Muslim-majority markets.

Target Market and Customer Base

The company caters to diverse customers, including:

• Supermarkets and Retail Chains: Supplying major grocery stores with packaged snacks.
• Convenience Stores: Providing single-serve and grab-and-go snack options.
• Foodservice Industry: Serving wholesalers, restaurants, and catering businesses.
• International Distributors: Partnering with food importers and distributors for global market reach.

Certifications and Compliance

• Halal Certification: Ensuring compliance with Muslim dietary laws for global halal markets.
• HACCP Certification: Adhering to international food safety standards for snack production.
• ISO Compliance: Maintaining high standards in food processing and packaging.

Customer Testimonials

IMPRESSION FOOD INDUSTRIES has earned positive feedback from consumers and distributors, emphasizing taste, quality, and reliability. Customers have highlighted:

• "The spicy prawn crackers have an authentic taste and great crunch—perfect as a party snack!"
• "Zen Zen brand peanuts are consistently fresh and flavorful, a favorite among our customers."
• "Their products are always delivered on time, meeting our quality expectations."

Major Achievements

• Expansion of Global Footprint: Successfully established export partnerships across Asia, the Middle East, and Africa.
• Halal Market Penetration: Achieved strong sales growth in Muslim-majority countries due to Halal-certified products.
• Innovation in Snack Production: Introduced new flavors and healthier snack options to align with consumer trends.

IMPRESSION FOOD INDUSTRIES (MALAYSIA) SDN. BHD. continues to strengthen its position as a leading Malaysian snack manufacturer and exporter, focusing on premium ingredients, halal compliance, and innovative snack production techniques to meet growing international demand.