Hongyuhang Food Co., Ltd. - Company Profile
Company Overview
Hongyuhang Food Co., Ltd. was established in Kaohsiung City, Taiwan. It is Taiwan's leading seafood processing and frozen food manufacturer. Focusing on the production of high-quality seafood products such as **Huazhi Balls, **Huazhi Pulp, Huazhi Shrimp Steaks, and Cuttlefish Sausages, the company combines traditional hand-made methods with modern production technology to ensure that each product maintains the best flavor and quality.
As a leader in Taiwan's aquatic food industry, Hong Yu Hong not only develops steadily in the local market, but also actively expands overseas markets to promote Taiwan's characteristic seafood products to the world.
Main business scope
Hongyuhang Food focuses on the research and development, production and sales of frozen food. Its main product lines include:
1. Huazhiwan Series
- Penghu Huazhi Wan: Carefully selected fresh flower branches, with a chewy texture and rich flavor.
- Seaweed Flower Pills: Add high-quality nori to enhance the layering.
- Flying Fish Roe Huazhi Wan: Add flying fish roe to add graininess and marine flavor.
2. Flower pulp series
- Seaweed flower paste: Specially made seaweed paste is paired with seaweed for a smooth and tender taste.
- Sea vegetable flower pulp: A fusion of sea vegetables, suitable for a variety of cooking methods.
- Flying fish roe pulp: Improves the chewy texture and is the first choice for hot pot and fried dishes.
3. Huazhi Shrimp Steak Series
- Hua Zhi Shrimp Steak: Special recipe, crispy on the outside and tender on the inside, rich shrimp flavor.
- Huazhi Shrimp Cake: Traditional preparation method, suitable as an ingredient for high-end catering.
- Hua Zhi Shrimp Roll: has a unique taste and is suitable for a variety of cooking methods.
4. Other specialty seafood products
- Cuttlefish Sausage: Made from high-quality cuttlefish, it has a chewy texture and delicious flavor.
- Seafood Scallop Sauce: A blend of various seafood essences, suitable for rice and noodles.
- BaWang Seafood Bun: high-end seafood cooking bun, suitable for families and caterers.
Enterprise competitive advantage
1. Direct delivery from the origin, high quality guaranteed
Hongyuhang has established close cooperation with Taiwan's fishery supply chain and carefully selects fresh seafood as raw materials to ensure that each product meets the highest food safety and taste standards.
2. Modern production technology
- Adopt HACCP and ISO 22000 food safety management systems to ensure that the entire production process complies with international standards.
- Low-temperature quick freezing technology (IQF), retains the best flavor and texture of seafood.
3. Comply with international standards and expand overseas markets
Hongyuhang products are not only popular in the Taiwanese market, but have also been successfully exported to many international markets:
- Main exporting countries: Japan, the United States, Singapore, Malaysia, and Mainland China.
- Annual export volume: more than 3000 metric tons of frozen seafood products.
- Main customers: international chain restaurants, five-star hotels, and large food suppliers.
4. R&D and innovation, developing diversified products
- Through its own R&D team, we continue to launch new flavor Huazhi products to meet different market needs.
- Targeting the vegetarian market, develop plant-based seafood substitutes to expand new business opportunities.
Certification and Quality Management
Hongyuhang Food has extremely strict quality requirements, and all products have passed the following international food safety standard certifications:
- ISO 22000 Certification: ensuring food production safety.
- HACCP certification: Strictly control the food processing process.
- Taiwan Excellent Agricultural Products (CAS) Certification: complies with Taiwan’s local high standards of food safety management.
Market performance and sales data
Sales Performance
- Annual revenue: exceeds NT$1 billion (approximately US$35 million).
- Taiwan-wide sales channels: more than 500 supermarkets, mass merchandisers, and catering suppliers.
- E-commerce sales growth: In recent years, the company has actively developed e-commerce platforms, with the annual growth rate of online sales reaching 30%.
Marketing and Branding
- Increase brand awareness** through social media such as Facebook and Instagram**.
- Collaborate with well-known chefs to launch creative cooking videos to increase brand influence.
- Actively participate in international food exhibitions (such as: Taipei International Food Exhibition, Asia Seafood Expo).
Enterprise development and future prospects
Hongyuhang Food will continue to expand product lines, enhance brand influence, and strengthen global market layout:
- Plans to build a new factory to increase production capacity by 50% to meet global market demand.
- Develop emerging markets, including European and Australian markets, and expand export territory.
- Continue to invest in R&D and innovation to develop additive-free, low-sodium, healthy seafood food to cater to consumer trends.
Summarize
Hongyuhang Food Co., Ltd. has become the leader in Taiwan's frozen seafood market with its high-quality seafood products, strict quality control, and strong production capacity. Through continuous innovation and international market expansion, the company is developing towards a global brand and is committed to making Taiwanese seafood food shine on the world stage.
