Exhibiting at Gulfood 2025

Hassan Ali Rice Export Company: A Legacy of Excellence in Rice Export

Hassan Ali Rice Export Company (HAREC) is a leading rice producer and exporter based in Karachi, Pakistan. With a rich heritage in rice milling and international trade, the company has been exporting premium quality Basmati and non-Basmati rice to global markets for decades. HAREC is part of the Hashwani Group, a well-established business conglomerate in Pakistan.

Company Overview

Hassan Ali Rice Export Company is renowned for its commitment to quality, advanced processing facilities, and extensive global distribution network. The company works closely with rice farmers, ensuring high-quality sourcing, sustainable practices, and superior grain selection. Over the years, HAREC has built a reputation for delivering premium rice varieties that meet the highest international standards.

Core Business & Specialization

Hassan Ali Rice Export Company specializes in the production, milling, and export of Pakistani rice varieties, with a strong focus on quality assurance and sustainable sourcing. The company’s key offerings include:

• Basmati Rice Varieties:
  • Super Basmati
  • PK 386
  • Basmati 385
  • Basmati 2000
• Non-Basmati Rice Varieties:
  • IRRI-6
  • IRRI-9
  • Long Grain White Rice
  • Parboiled Rice

Production & Export Capabilities

Hassan Ali Rice Export Company operates state-of-the-art rice milling and processing facilities equipped with cutting-edge sorting and polishing technology. The company has a robust supply chain that ensures efficient handling, packaging, and shipping of rice to international buyers.

• Annual Production Capacity: Over 200,000 metric tons of processed rice.
• Global Export Market: Supplying rice to more than 35 countries, including the Middle East, Africa, Europe, and North America.
• Processing Excellence: Equipped with fully automated color sorting and grading technology, ensuring consistent grain quality and purity.

Financial & Market Position

Hassan Ali Rice Export Company has demonstrated steady revenue growth, driven by strong demand for Pakistani Basmati and non-Basmati rice. Key financial and market insights include:

• Annual Revenue Growth: 10-15% CAGR over the past five years.
• Major Export Destinations: UAE, Saudi Arabia, Iran, Iraq, Afghanistan, the UK, the USA, and Canada.
• Competitive Pricing & Premium Quality: The company maintains a strong edge in international markets due to its affordable yet high-quality rice varieties.

Certifications & Compliance

Hassan Ali Rice Export Company adheres to strict international quality standards, ensuring its rice products are safe, hygienic, and free from contamination. The company is certified by:

• ISO 22000 – Food safety management certification.
• HACCP (Hazard Analysis and Critical Control Points) – Ensuring food safety from processing to export.
• SGS Quality Certification – Global standards compliance for product testing and quality control.
• Halal Certification – Ensuring adherence to Islamic dietary laws for Muslim consumers.

Customer Testimonials & Market Reputation

Hassan Ali Rice Export Company has built long-term relationships with importers, wholesalers, and retailers, earning a strong reputation for consistent quality, reliability, and competitive pricing.

"Hassan Ali Rice Export Company’s Super Basmati is among the finest we have ever imported. The aroma and quality are unmatched." – Importer from Saudi Arabia

"The company's commitment to quality control and timely delivery makes them one of the most reliable rice exporters in Pakistan." – European Distributor

Key Achievements & Recognition

• Recognized as a Top Pakistani Rice Exporter – Among the leading rice export companies in Pakistan.
• State-of-the-Art Milling & Processing Facilities – Fully automated rice grading and sorting systems to ensure top quality.
• Sustainability & Farmer Support Programs – Working with local farmers to implement sustainable rice farming practices.
• Participation in Global Trade Shows – Regular exhibitor at Gulfood Dubai, SIAL Paris, and Anuga Germany, promoting premium Pakistani rice.

Conclusion

Hassan Ali Rice Export Company continues to be a global leader in rice exports, providing high-quality, authentic Pakistani rice to customers worldwide. With cutting-edge processing technology, strong international partnerships, and a commitment to excellence, the company remains a trusted name in the rice industry.