About Goran-Tee Großhandel GmbH & Co. KG
Goran-Tee Großhandel GmbH & Co. KG is a leading tea importer, wholesaler, and distributor based in Brieselang, Germany. Specializing in premium Ceylon black tea, the company has built a strong reputation for high-quality tea blends under its well-established brands Mevlana Tea, Sindbad Tea, and Baghdad Tea. With a focus on authenticity, freshness, and superior taste, Goran-Tee has become a preferred supplier for tea retailers, supermarkets, and hospitality businesses across Europe and beyond.
Core Business and Specialization
Goran-Tee focuses on the import, packaging, and distribution of high-quality black tea, sourced directly from Sri Lanka (Ceylon). The company is known for its premium loose-leaf and bagged tea selections, ensuring authentic flavors and superior quality.
Key Specializations:
- Ceylon Black Tea – Sourced from high-altitude plantations in Sri Lanka.
- Loose-Leaf and Tea Bags – Available in multiple formats and packaging options.
- Tea Distribution and Wholesale – Supplying retail chains, specialty stores, and the hospitality industry.
Product Portfolio
Goran-Tee offers a diverse range of high-quality black tea blends, designed for tea enthusiasts and commercial buyers.
Main Products:
- Mevlana Tea – Premium Ceylon black tea, available in loose-leaf and tea bags.
- Sindbad Tea – High-quality black tea blend, offering a rich and aromatic taste.
- Baghdad Tea – A well-balanced Ceylon tea blend, favored for its smooth and bold flavor.
Market Position and Target Customers
Goran-Tee caters to a broad spectrum of tea consumers and businesses, including:
- Retail chains and supermarkets looking for premium tea selections.
- Specialty tea stores offering authentic loose-leaf tea blends.
- Hotels, restaurants, and cafés (HoReCa industry) serving high-quality Ceylon tea.
- Bulk tea distributors supplying international markets.
The company primarily operates in Germany, Europe, and the Middle East, expanding its reach to North America and Asia.
Financial Performance and Market Reach
The global tea market is projected to reach USD 266.7 billion by 2025, growing at a CAGR of 5.8%. Within this sector, Ceylon tea remains one of the most sought-after varieties, valued for its superior quality and rich taste.
- Germany is the largest tea market in the European Union, with an annual consumption exceeding 20,000 metric tons.
- Ceylon tea exports contribute over USD 1.2 billion annually, reinforcing Goran-Tee’s strong positioning in this premium market.
- The European loose-leaf tea market is expanding rapidly, supporting Goran-Tee’s continued growth in premium black tea distribution.
Shipment Records and International Trade
Goran-Tee operates a well-established import and distribution network, ensuring high-volume tea shipments to international buyers.
- Regular imports of premium Ceylon tea from Sri Lanka.
- Bulk shipments to wholesalers and specialty retailers across Europe.
- Customized tea packaging solutions for private-label customers.
Certifications and Compliance
To maintain international quality standards, Goran-Tee adheres to strict food safety regulations and certifications, including:
- ISO 22000 Food Safety Management System
- HACCP (Hazard Analysis and Critical Control Points) Certification
- EU Organic Certification for select tea varieties
- Fair Trade and Ethical Sourcing Compliance
Customer Testimonials
"Goran-Tee's Mevlana Tea is one of the finest Ceylon teas we've ever stocked. The quality and packaging meet the highest standards."
— European Tea Retailer
"Our customers love the rich taste of Sindbad Tea. The consistency in quality makes it our go-to supplier."
— Middle Eastern Tea Distributor
Major Achievements
- Expanded distribution to over 15 international markets, solidifying its global presence.
- Developed strong partnerships with major supermarkets and specialty tea retailers.
- Ranked among Germany’s top tea wholesalers, offering premium Ceylon tea selections.
- Maintained a reputation for high-quality sourcing and ethical trade practices.
Goran-Tee Großhandel GmbH & Co. KG continues to set new standards in the premium tea industry, delivering authentic Ceylon flavors with uncompromising quality and freshness.