JOUDA
Founded: 1982
Headquarters: Ariana, Tunisia
Company Overview
JOUDA is a leading Tunisian food manufacturer and exporter, specializing in tomato-based products and harissa. Since its establishment in 1982, the company has built a strong reputation for quality, consistency, and authenticity in the processed food sector.
With decades of expertise, JOUDA has expanded its operations, becoming one of Tunisia’s top exporters of tomato paste and harissa, supplying major markets in Europe, the Middle East, and Africa. The company ensures strict quality control, adhering to international food safety standards while maintaining the traditional flavors of Tunisian cuisine.
Product and Service Offerings
JOUDA's product range includes high-quality tomato-based products and harissa, categorized into:
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Tomato-Based Products:
- Double Concentrated Tomato Paste
- Fresh Crushed Tomatoes
- Tomato Coulis
- Pizza Sauce
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Harissa (Tunisian Chili Paste):
- Harissa in Metal Box
- Harissa in Glass Jar
JOUDA's products are made from premium Tunisian tomatoes and locally sourced chili peppers, ensuring freshness, richness in taste, and high nutritional value.
Market Position and Financial Insights
JOUDA has established itself as a top-tier food processing company in Tunisia, with strong exports to European and MENA regions.
- Annual Revenue: Estimated at $30+ million
- Production Capacity: Over 25,000 metric tons of processed tomato products annually
- Export Markets: France, Italy, Spain, Germany, UAE, Saudi Arabia, West Africa
- Retail Presence: Available in leading supermarkets, grocery chains, and foodservice industries
Certifications and Compliance
JOUDA maintains rigorous quality control and meets international food safety standards to ensure product excellence and regulatory compliance:
- ISO 22000 Certified: Compliant with global food safety management standards
- HACCP Certification: Adherence to risk-based food safety protocols
- BRC Global Food Safety Standard: Certified for product safety and quality consistency
- Halal Certification: Meeting Islamic dietary requirements
- EU Organic Certification (for selected products)
Global Distribution and Retail Presence
JOUDA products are widely distributed through various retail and export channels, including:
-
Supermarkets & Retail Chains:
- Stocked in major European and Middle Eastern grocery stores
- Strong presence in international food aisles and ethnic food sections
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Foodservice Industry:
- Supplies restaurants, catering businesses, and hotel chains
- Offers bulk and industrial packaging for large-scale food production
-
Export Markets:
- Active distribution in Europe, North Africa, the Middle East, and expanding into North America
Sustainability and Ethical Sourcing
JOUDA is committed to sustainable agriculture and eco-friendly production practices, ensuring:
- Local Sourcing: Partnering with Tunisian farmers for premium-quality tomatoes and chili peppers
- Energy-Efficient Processing: Utilizing modern, low-energy food processing technology
- Eco-Friendly Packaging: Adoption of recyclable and biodegradable packaging materials
Customer Testimonials
JOUDA has built a loyal consumer base, with positive feedback from both retail and industrial clients:
- “JOUDA’s harissa is the most authentic Tunisian chili paste I’ve found. The flavor is rich and perfectly balanced.” – Retail Buyer, France
- “Their double concentrated tomato paste is consistently high-quality and works perfectly in our restaurant’s recipes.” – Foodservice Distributor, Italy
- “The best supplier for tomato-based products in North Africa. Their quality and service are unmatched.” – Importer, UAE
Awards and Recognition
JOUDA has received numerous industry accolades for its commitment to quality, export excellence, and food innovation:
- Best Tunisian Food Exporter Award (2022) – Tunisian Chamber of Commerce
- Top Harissa Brand Recognition (2023) – Tunisian Food & Beverage Association
- SIAL Innovation Award (2021) – Recognized for product excellence and innovation in food processing
Conclusion
JOUDA stands as a leading Tunisian food processor and global exporter, delivering premium tomato products and harissa to international markets. With state-of-the-art manufacturing, sustainable sourcing, and a commitment to authentic Tunisian flavors, JOUDA continues to expand its global footprint while maintaining the highest standards of quality and taste.
