Product Offerings
Product Categories:
Organic Products, Functional and Nutraceutical Foods
Products:
Wisconsin Ginseng: Fresh Ginseng Roots, Dried Ginseng Roots, Ginseng Powder, Ginseng Capsules, Ginseng Tea
The Ginseng Board of Wisconsin (GBW), headquartered in Marathon County, United States, is a nonprofit agricultural organization dedicated to supporting, promoting, and protecting the cultivation and global reputation of Wisconsin-grown American ginseng (Panax quinquefolius). As the official governing body of the Wisconsin ginseng industry, GBW represents more than 150 growers in the state and plays a central role in quality assurance, market development, and research funding related to ginseng cultivation.
Core Business and Product Offerings
The Ginseng Board of Wisconsin oversees the production and marketing of a wide range of ginseng products cultivated exclusively in Wisconsin—widely regarded as the premium global standard for American ginseng. The primary offerings promoted by GBW include:
- Fresh Ginseng Roots
- Dried Ginseng Roots
- Ginseng Powder
- Ginseng Capsules and Tablets
- Ginseng Tea and Herbal Blends
All Wisconsin ginseng products are certified for origin and authenticity under the GBW’s strict quality control and labeling system, ensuring customers receive genuine Wisconsin-grown Panax quinquefolius.
Specialization and USP
Wisconsin ginseng is globally known for its high ginsenoside content, dense root structure, and mellow, bitter flavor profile, which is preferred in traditional Chinese medicine and other herbal wellness sectors. The state’s rich glacial soils and cool climate create optimal growing conditions, making Wisconsin the premier source of cultivated American ginseng in the world.
Key differentiators include:
- Geographical Indication Protection: GBW owns the trademark for Wisconsin Ginseng® and ensures authenticity through serial-numbered certificates and tamper-evident labels.
- Purity & Safety Standards: Strict pesticide control and residue testing protocols
- Scientific Backing: GBW funds multiple research projects on health benefits and agricultural practices
Financials and Economic Impact
Though a nonprofit organization, the Ginseng Board of Wisconsin supports a significant portion of the local economy in Central Wisconsin:
- Annual Industry Revenue: Estimated at $20–30 million
- Farmland Under Ginseng Cultivation: Approximately 1,000–1,500 acres
- Ginseng Yield: Roughly 250,000 to 300,000 pounds of dried roots annually
Wisconsin accounts for over 95% of U.S. ginseng production, and the GBW plays a critical role in maintaining its quality and traceability.
Shipment and Export Data
Wisconsin ginseng is one of the few U.S. agricultural products with high value-to-weight ratio exports, primarily shipped to East Asian markets:
- Top Export Markets: China, Hong Kong, Taiwan, South Korea, Singapore
- Annual Export Volume: Approximately 200,000 pounds of dried ginseng
- Export Value: Estimated over $25 million annually
- Logistics: Direct export relationships and participation in international trade shows (e.g., CIIE in China)
Export tracking is managed via USDA and FDA-regulated facilities, with labeling controlled under the Ginseng Board’s certification program.
Target Market
The Ginseng Board of Wisconsin targets a wide array of international and domestic markets:
- Traditional Chinese Medicine Distributors
- Herbal Supplement Manufacturers
- Wellness Retailers and Pharmacies
- Online Health Food Stores
- Direct-to-Consumer Platforms via certified member farms
Their largest consumer base resides in China and other Asian countries where Wisconsin ginseng is regarded as a luxury wellness product.
Capabilities
- Quality Control Program: Certification tagging, batch testing for contaminants
- Marketing and Promotion: Trade missions, health education campaigns, bilingual labeling
- Research Funding: Supports clinical and agricultural research via U.S. institutions
- Regulatory Coordination: Ensures all exports comply with USDA, FDA, and international customs standards
Certifications and Compliance
- FDA Compliant Processing
- USDA Export Certification
- Geographical Indication Trademark – Wisconsin Ginseng®
- Pesticide Residue Testing Certification
- Tamper-Proof Labeling System
These certifications ensure Wisconsin ginseng is recognized globally for purity, potency, and authenticity.
Customer Testimonials
"Wisconsin ginseng remains the gold standard. Our customers value its traceability and clean cultivation—thanks to the oversight from the Ginseng Board of Wisconsin."
— Senior Buyer, Traditional Medicine Company, Hong Kong
"We exclusively source from Wisconsin farms certified by the Board. The quality and support are unmatched."
— CEO, Herbal Supplement Exporter, Taipei
Major Achievements
- Secured Geographical Indication protection for Wisconsin Ginseng® in major international markets
- Successfully lobbied for USDA grants supporting ginseng growers impacted by trade tariffs
- Partnered with University of Wisconsin for multiple research studies on ginseng’s cognitive and immune benefits
- Organized the International Wisconsin Ginseng Festival, drawing 10,000+ attendees globally
- Featured in global trade shows including China International Import Expo (CIIE) and Natural Products Expo
The Ginseng Board of Wisconsin continues to uphold the state’s century-old tradition of premium ginseng cultivation, promoting economic vitality and wellness through science-backed, traceable, and high-integrity agricultural practices.