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Exhibiting at Aahar 2025

1G-26-A, 1 GF
Bharat Mandapam, New Delhi
4 Mar - 8 Mar, 2025

Media Gallery

Fusipim Corporate Video

Product Offerings

Product Categories:

Snack Foods, seasonings, fish and seafood products, Condiments and Sauces, ingredients, Frozen Foods, chilled, Fish and Seafood Products, frozen food, oil, Ready-to-Eat, Culinary Products, condiments, seafood, Frozen Fish and Seafood Products, Seasonings and Condiments, Sauces and Condiments, RTE

Products:

Frozen Seafood: Fish Balls, Fish Cakes, Crab Balls, Fish Fillets

Culinary Products: Chicken Fritter Flour, Breadcrumbs, Nacho Cheese Sauce, Chicken Fritter Flour, Breadcrumbs, Nacho Cheese Sauce

Pastry Series: Wholemeal Pao, Red Bean Pao

Sausage Series: Fish Sausages, Chicken Sausages

Frozen Fish-Based Products: Fish Balls, Fish Cakes, Crab Balls, Fish Fillets

Ready-to-Eat Sauces: Various flavors suitable for Hotpot, Oden, Deep Fry, BBQ, Stir Fry

Sauces, Pao €“ Red Bean, Four Colour Roll, Wholemeal Pao €“ Bbq Chicken, Seafood Wantan, Pao €“ Bbq Chicken, Frozen Baked Goods, Wholemeal Pao €“ Durian, Frozen Seafood, Fish Ball, Frozen Fish Seafood, Mixed Vegetables, Frozen Fish Products, Cheese Fish Wonton, Cheese Fish Tofu, French Fries €“ Shoestring, Nacho Cheese Sauce, French Fries €“ Crinkle Cut, Pao €“ Cheese, Crab Filament Stick, Chicken Fritter Flour, Wholemeal Pao €“ Cheese, Wholemeal Pao €“ Curry Chicken Potato, Wholemeal Pao €“ Red Bean, Red Crab Roll, Tasty Roll, Breadcrumbs, Seafood Steamboat Combo, Pao €“ Curry Chicken Potato, Instant Oden Noodles (Tomyam), Wholemeal Pao, Pao €“ Durian, Seafood Cone, Vegetable Fish Roll, Prawn Flavored Fish Balls, Potato Curry Puff, Ready-to-Cook Meals, Fish Noodles, Fish Balls, Fish Pocket, Frozen Flour-Based Desserts, Surimi Products, Spring Roll Pastry, Fried Fish Cake, Fried Bean Curd, Sweet Corn, Veggie Fish Cake, Seasonings, Cooking Oils, Frozen Fish Balls, Fish Cakes, Crab Balls, Fish Fillet, Ready-to-Eat Sauces

Product Gallery:

About Fusipim Sdn Bhd

Fusipim Sdn Bhd is a leading Malaysian manufacturer specializing in frozen seafood-based products, ready-to-eat sauces, and culinary ingredients. Established in 1988, the company has grown into a major player in the seafood and frozen food industry, supplying premium-quality products across Malaysia, Southeast Asia, and international markets.

With a strong commitment to quality, innovation, and food safety, Fusipim has gained a reputation for delivering delicious and convenient food products that cater to modern consumers' needs. The company adheres to stringent quality control measures, ensuring that every product meets the highest global food safety standards.

Core Business

Fusipim specializes in:

  • Frozen Seafood Products – High-quality fish-based products such as fish balls, fish cakes, crab balls, and fish fillets.
  • Culinary Ingredients – Versatile cooking ingredients including chicken fritter flour, breadcrumbs, and nacho cheese sauce.
  • Ready-to-Eat Sauces – A wide variety of flavored sauces suitable for hotpot, oden, deep frying, BBQ, and stir-fry dishes.
  • Private Labeling & OEM Services – Partnering with businesses to produce custom-branded frozen food products.

Product Portfolio

Frozen Fish-Based Products

  • Fish Balls – Premium fish balls made from high-quality fish paste.
  • Fish Cakes – Traditional and flavored fish cakes for various culinary applications.
  • Crab Balls – Imitation crab meat formed into bite-sized portions.
  • Fish Fillets – Frozen fish fillets, ready for cooking or processing.

Culinary Products

  • Chicken Fritter Flour – Perfect coating for crispy fried chicken and seafood.
  • Breadcrumbs – Finely ground breadcrumbs used for frying and baking.
  • Nacho Cheese Sauce – Creamy cheese sauce ideal for nachos, dipping, and cooking.

Ready-to-Eat Sauces

  • Specialty hotpot sauces
  • Oden-style dipping sauces
  • Deep-fry sauces for crispy seafood and chicken
  • BBQ marinades and stir-fry sauces

These products cater to both household consumers and commercial food service industries, offering authentic flavors and high-quality ingredients.

Unique Selling Proposition (USP)

  • Premium Seafood-Based Ingredients – Sourced from sustainable and fresh seafood.
  • Strict Quality Control & Food Safety – Compliance with HACCP, Halal, and ISO food safety certifications.
  • Ready-to-Cook & Ready-to-Eat Convenience – Perfect for busy households and food service providers.
  • Global Distribution Network – Established supply chains in Southeast Asia, China, Middle East, and Europe.
  • Private Label & OEM Production – Custom manufacturing services for local and international brands.

Market Presence and Target Audience

Fusipim has a strong domestic and international presence, supplying frozen food products to:

  • Supermarkets & Hypermarkets – Leading retail chains in Malaysia and international markets.
  • Hotels, Restaurants & Cafés (HoReCa) – Catering to the food service and hospitality industry.
  • Food Processors & Distributors – Supplying bulk orders for large-scale food businesses.
  • E-commerce & Online Retailers – Expanding into digital grocery platforms and online stores.

International Reach

Fusipim exports to over 20 countries, including:

  • Southeast Asia (Singapore, Thailand, Indonesia, Philippines, Vietnam)
  • China & Hong Kong
  • Middle East (UAE, Saudi Arabia, Qatar)
  • Europe (United Kingdom, Germany, France)

The company continuously expands its global partnerships and export capabilities, focusing on regions with high demand for quality frozen seafood products.

Financial Performance

The global frozen seafood market is projected to reach $67.4 billion by 2027, growing at a CAGR of 5.1%. Fusipim is well-positioned to capitalize on this growth through:

  • Increasing demand for convenient frozen seafood solutions.
  • Expansion of private label and OEM manufacturing partnerships.
  • Investment in sustainable seafood sourcing and eco-friendly packaging.

Fusipim has seen steady revenue growth, driven by strong domestic sales and export demand.

Export and Shipment Data

Fusipim has a robust international logistics network, ensuring timely and efficient shipments worldwide. Key export data highlights:

  • Top Exported Products: Fish balls, fish cakes, imitation crab balls, ready-to-eat sauces.
  • Export Regions: Southeast Asia (largest market), followed by China, the Middle East, and Europe.
  • Growing E-commerce Sales: Fusipim is investing in digital retail partnerships to expand global reach.

Certifications and Compliance

Fusipim adheres to strict food safety and quality regulations, holding multiple international certifications:

  • HACCP (Hazard Analysis and Critical Control Points) Compliance
  • ISO 22000: Food Safety Management System Certification
  • Halal Certification – Approved for Muslim consumer markets
  • Good Manufacturing Practices (GMP) Compliance

These certifications ensure that Fusipim's products meet the highest global food safety standards.

Customer Testimonials

Fusipim has received positive feedback from customers, chefs, and food service providers worldwide:

  • "Fusipim’s fish balls are the best quality I have tried. They have a perfect texture and taste!" – Restaurant Owner, Singapore
  • "Their ready-to-eat sauces make cooking so much easier. Perfect for home and professional use." – Food Blogger, Malaysia
  • "A reliable supplier of frozen seafood products. Their OEM services helped grow my brand." – Wholesale Distributor, UAE

Achievements and Recognition

  • Recognized as a leading frozen seafood brand in Southeast Asia.
  • Top export brand in the Malaysian frozen food industry.
  • Awarded multiple certifications for food safety, Halal compliance, and GMP standards.
  • Featured in international food exhibitions and trade fairs.

Future Outlook

Fusipim is committed to sustaining long-term growth by focusing on:

  • Expanding into new markets, especially in the Middle East, Europe, and North America.
  • Developing new product innovations, including plant-based seafood alternatives.
  • Strengthening e-commerce sales and direct-to-consumer distribution channels.
  • Investing in sustainable seafood sourcing and eco-friendly packaging solutions.

With over three decades of industry experience, Fusipim Sdn Bhd continues to be a trusted name in frozen seafood and culinary products, delivering exceptional quality and taste to customers worldwide.