Fusipim Sdn. Bhd. is one of Malaysia’s leading manufacturers and exporters of frozen seafood-based products and culinary ingredients. Headquartered in Sungai Besar, Selangor, the company has over four decades of experience in the food processing industry and has established a significant footprint across Southeast Asia, the Middle East, and global halal food markets.
Company Overview
Founded in 1981, Fusipim Sdn. Bhd. began as a modest enterprise focused on fish-based products and has since grown into a multi-brand, export-oriented company with extensive product innovation and processing capabilities. Operating under well-recognized brands like FUSIPIM, PakLong, and RichMmaa, the company is known for producing a wide range of high-quality halal-certified food products, catering to both retail and foodservice markets.
Core Business
Fusipim's core business revolves around the manufacture, packaging, and global distribution of:
- Frozen fish and seafood products
- Value-added convenience foods
- Culinary ingredients such as breadcrumbs and sauces
Its vertically integrated operations allow it to manage sourcing, production, R&D, and distribution efficiently under stringent quality control systems.
Product & Service Offerings
-
Frozen Seafood & Fish-based Products:
- Fish Balls
- Cheese Fish Tofu
- Fish Sausages
- Fish Noodles
- Breaded Mozzarella Cheese Sticks
-
Culinary & Coating Products:
- USA Breadcrumbs
- Japanese Breadcrumbs
- Mixed Breadcrumbs
- Chicken Fritter Flour
-
Sauces & Condiments:
- Nacho Cheese Sauce
- PakLong Sambal Chili Sauce
The products are available in retail packs, foodservice bulk formats, and OEM/private label options.
Specialization and USP
Fusipim stands out for its fully halal-certified production, making it highly relevant in OIC countries and regions with growing demand for Sharia-compliant food. It has:
- ISO 22000 and HACCP-certified facilities
- JAKIM Halal Certification
- Modern freezing and coating technologies to preserve texture and flavor
- Over 100 SKUs developed with a focus on convenience and culinary innovation
Financial Performance
While the company does not publicly disclose detailed financials, it is considered a top-tier Malaysian halal food exporter, based on its sustained growth and market presence. According to data from export tracking platforms, Fusipim exports to over 30 countries, and the brand has a strong shelf presence in major halal markets such as the UAE, Indonesia, and Brunei.
Shipment Data
Trade intelligence platforms such as Volza and TradeAtlas indicate that Fusipim has exported thousands of tons of frozen products annually. Key figures include:
- Over 400 international shipments per year
- Primary export markets:
- Middle East (UAE, Saudi Arabia)
- Southeast Asia (Singapore, Indonesia, Brunei)
- East Asia (South Korea, Japan)
- Oceania and Africa
Their products are widely distributed through ethnic supermarkets, HORECA networks, and wholesale distributors.
Target Market
Fusipim targets a wide range of customer segments:
- Retail Consumers via supermarkets and grocery chains
- Hotels, Restaurants, and Catering (HORECA)
- Institutional Buyers (schools, hospitals)
- Private Label Retailers and Distributors
- Halal Food Importers
The company also provides OEM/ODM services, helping partners create customized halal-certified product lines.
Capabilities
- In-house R&D for new product development and customization
- Advanced Cold Chain Logistics for domestic and international shipping
- Large-scale production facilities with automation and traceability systems
- Branding and marketing support for distributors and retail chains
Certifications & Compliance
- ISO 22000: Food Safety Management System
- HACCP: Hazard Analysis and Critical Control Points
- JAKIM Halal Certification
- MeSTI Certification (Malaysian Food Safety and Quality Division)
- Registered with Malaysia External Trade Development Corporation (MATRADE)
These certifications have positioned Fusipim as a credible and preferred partner for halal food distribution worldwide.
Customer Testimonials
“Fusipim’s fish-based products are incredibly popular in our chain of halal supermarkets. Consistent taste, great packaging, and reliable deliveries.”
— Distributor, Middle East
“Their OEM capabilities helped us launch our own line of frozen snacks in Indonesia with fast turnaround and excellent product quality.”
— Procurement Manager, Jakarta-based Retailer
Major Achievements
- Awarded Top 10 Halal Exporter by MATRADE in 2022
- Exported to over 30 countries across five continents
- Regular exhibitor at MIHAS (Malaysia International Halal Showcase) and Gulfood Dubai
- Developed over 100 SKUs in the halal frozen and convenience food category
Fusipim Sdn. Bhd. continues to lead Malaysia’s halal frozen food industry with a focus on innovation, quality, and international market expansion.
