logo

Exhibiting at Gulfood 2025

Al Mustaqbal Plaza, MP-K18
Dubai World Trade Centre
17 Feb - 21 Feb, 2025

Product Offerings

Products:

Dishwashing Liquids: Fresh, Brilliant, Prim

Liquid Hand Soap: Fresh, Hello

Glass Cleaner: NA

Shower Gel: NA

Laminate & Parquet Cleaner: NA

Fabric Softener: NA

Liquid Laundry Detergent: NA

Wet Wipes: NA

Fresh-Co Sh.P.K.

Fresh-Co Sh.P.K. is a leading manufacturer and exporter of household and personal care products, headquartered in Pristina, Kosovo. The company is recognized for its high-quality cleaning solutions, offering a diverse range of dishwashing liquids, fabric softeners, detergents, and personal care products. With a strong focus on innovation, sustainability, and customer satisfaction, Fresh-Co Sh.P.K. has established itself as a trusted brand in the home and personal care industry.

Core Business and Market Positioning

Fresh-Co Sh.P.K. specializes in household cleaning and personal care solutions, catering to retailers, wholesalers, supermarkets, and private-label brands across Europe and beyond. The company is committed to formulating eco-friendly, high-performance cleaning products, meeting the needs of both domestic and commercial consumers.

By integrating modern manufacturing technology, rigorous quality control, and sustainable practices, Fresh-Co Sh.P.K. delivers cost-effective and high-performance cleaning solutions while ensuring global compliance with industry regulations.

Product Portfolio

Fresh-Co Sh.P.K. offers an extensive range of household cleaning and personal hygiene products, designed to deliver superior cleaning performance.

1. Dishwashing Liquids

  • Fresh – High-foaming dishwashing liquid for powerful grease removal.
  • Brilliant – A fast-rinsing formula with anti-bacterial properties.
  • PrimGentle on hands, tough on grease.

2. Glass Cleaner

  • Streak-free formula for crystal-clear glass surfaces.

3. Shower Gel

  • Gentle cleansing formula with skin-conditioning properties.

4. Laminate & Parquet Cleaner

  • Designed for wooden floors, leaving a long-lasting shine.

5. Fabric Softener

  • Fresh fragrance formula, providing soft, anti-static clothing.

6. Liquid Laundry Detergent

  • Deep-cleaning detergent, designed for color and white fabrics.

7. Liquid Hand Soap

  • Fresh – Moisturizing formula with antibacterial protection.
  • HelloRefreshing and nourishing hand wash.

8. Wet Wipes

  • Multi-purpose cleaning wipes for on-the-go freshness.

Competitive Advantages and Unique Selling Proposition (USP)

  • Advanced Cleaning Formulations – Scientifically developed formulas ensuring high efficiency in stain and grease removal.
  • Sustainable & Eco-Friendly Solutions – Commitment to environmentally friendly packaging and biodegradable ingredients.
  • Wide Distribution Network – Available in supermarkets, retail stores, and wholesalers across Europe.
  • Strong Private Label Capabilities – Providing customized product solutions for leading retailers.
  • Cost-Effective & High-Performance Products – Designed to deliver premium results at competitive prices.

Market Presence and International Reach

Fresh-Co Sh.P.K. has successfully expanded its operations, distributing products in key international markets:

  • Europe: Germany, France, Italy, Spain, Netherlands, UK.
  • Balkans & Eastern Europe: Kosovo, Albania, Serbia, North Macedonia, Bulgaria.
  • Middle East: UAE, Saudi Arabia, Qatar, Kuwait.

The company supplies supermarkets, wholesale distributors, cleaning service providers, and private-label brands in these regions.

Certifications and Compliance

Fresh-Co Sh.P.K. upholds strict quality control measures and adheres to global regulatory standards:

  • ISO 9001 Certified – Ensuring consistent product quality and manufacturing excellence.
  • ISO 14001 Certified – Commitment to environmental sustainability and waste reduction.
  • HACCP Certified – Compliance with global hygiene and safety protocols.
  • EU Ecolabel Certified – Recognized for eco-friendly cleaning products.

Financial Strength and Shipment Data

  • Annual Production Capacity: Over 50 million units of household cleaning and personal care products.
  • Revenue Growth: Achieved a 20% year-over-year increase, driven by strong export demand.
  • Export Volume: Shipping to over 25 countries worldwide.
  • Key Distribution Partners: Retail chains, supermarkets, and wholesale distributors.

Customer Testimonials

"Fresh-Co’s dishwashing liquids provide excellent grease-cutting power while being gentle on hands. Our customers love the variety of options available."Retail Partner, Germany

"The liquid hand soap from Fresh-Co is one of the best-selling hygiene products in our stores. The antibacterial properties and pleasant fragrances make it a customer favorite."Supermarket Chain, Kosovo

"Fresh-Co has been a reliable partner for private-label cleaning products. Their ability to provide customized solutions and high-quality formulations has been key to our success."Distributor, UAE

Achievements and Recognitions

  • Winner of the “Best Household Cleaning Brand” Award in the Balkans.
  • Recognized for Sustainability Initiatives in Cleaning Product Innovation.
  • Expanded into European and Middle Eastern markets in 2023.
  • Certified as an Approved Supplier for Major Retail Chains.

Conclusion

Fresh-Co Sh.P.K. is a leading name in household cleaning and personal care solutions, offering high-performance, eco-friendly, and cost-effective products. With a commitment to sustainability, innovation, and international expansion, the company continues to grow its global presence, delivering trusted cleaning solutions to households and businesses worldwide.