Felici LLC – Innovators in Functional & Healthy Cereals
Felici LLC, headquartered in Ādaži, Latvia, is a leading food manufacturing company specializing in functional muesli, granola, hot cereals, and quick meals under the Graci brand. With a strong focus on health, nutrition, and scientific formulation, Felici has positioned itself as a pioneer in the development of high-nutritional-value grain products designed to support well-being, digestion, energy levels, and overall health.
Core Business & Market Positioning
Felici LLC operates in the functional food industry, emphasizing scientifically developed recipes that incorporate natural superfoods, dietary fibers, and essential nutrients. The company's products are widely recognized for their health benefits, gluten-free options, and high protein content.
By blending scientific research with traditional grain-based diets, Felici has successfully expanded across European, Asian, and Middle Eastern markets, offering wholesome, convenient, and nutrient-rich food solutions to health-conscious consumers.
Product Offerings
Felici’s Graci brand specializes in high-quality functional foods, categorized as follows:
Functional Muesli
- Energetic Magne B – Fortified with magnesium and B vitamins to support energy levels.
- Hi Beautiful Pro Collagen – Contains marine collagen and hyaluronic acid for skin health.
- Thin Gluten-Free – A weight-management muesli with high fiber content.
- High Power Protein – A protein-rich breakfast blend for active lifestyles.
Granola
- A selection of nutritionally balanced granolas made with superfoods, nuts, and whole grains, designed to provide sustained energy and gut health benefits.
Hot Cereal
- Nutrient-packed hot cereals formulated for easy digestion and high vitamin intake.
Quick Meals
- On-the-go meal solutions with a focus on nutritional value and functional health benefits.
Baby Cereals
- Specially designed nutrient-dense cereals for infants and young children.
Competitive Advantages & Unique Selling Proposition (USP)
- Scientifically Formulated Nutrition – Each Graci product is developed using scientific research and nutritional expertise, ensuring optimal health benefits.
- High-Quality Ingredients – Only premium grains, nuts, seeds, and superfoods are used in product formulations.
- Specialized Functional Foods – Products are tailored to specific health needs, including energy boost, digestion support, and beauty-enhancing formulas.
- Gluten-Free & Organic Options – Catering to dietary restrictions and the growing clean-eating movement.
- Sustainable & Natural Sourcing – Ingredients are carefully selected from eco-friendly and sustainable farms.
Financial Strength & Growth
Felici LLC has witnessed consistent revenue growth, driven by the increasing demand for functional foods and nutrient-rich breakfast solutions.
- Revenue Growth – Annual sales have shown double-digit growth, with increasing market penetration in health-focused retail chains.
- Retail & Online Expansion – Products are available in supermarkets, specialty health stores, and e-commerce platforms.
- Export Market Development – Continuous expansion into international markets, including Germany, France, China, and the UAE.
Export & Shipment Data
Felici LLC actively exports its Graci-branded products to over 20 countries, leveraging its reputation for premium-quality, health-oriented cereals.
- Key Export Markets: Germany, France, UAE, China, Japan, Saudi Arabia.
- Annual Shipment Volume: Increasing demand for gluten-free and functional foods has led to higher export growth rates.
Certifications & Compliance
Felici LLC maintains the highest quality and safety standards, with certifications ensuring that products meet global health regulations:
- ISO 22000 – Food Safety Management System Certification
- HACCP (Hazard Analysis Critical Control Point) Certification
- EU Organic Certification for select product lines.
- Gluten-Free & Vegan Certifications for specialized dietary products.
These certifications solidify Felici’s commitment to quality, sustainability, and consumer well-being.
Target Markets & Customer Segments
Felici LLC’s Graci brand serves a broad range of health-conscious consumers and niche markets, including:
- Health & Wellness Enthusiasts – Individuals seeking nutrient-rich breakfast and meal solutions.
- Fitness & Active Lifestyle Consumers – Athletes and fitness enthusiasts benefiting from high-protein and energy-boosting products.
- Dietary-Specific Consumers – Those requiring gluten-free, organic, and functional food options.
- Retail Supermarkets & Organic Stores – Supplying premium functional cereals to high-end grocery chains.
- E-Commerce & Online Grocery Marketplaces – Offering direct-to-consumer sales via online platforms.
Customer Testimonials & Industry Recognition
Felici LLC’s Graci products have received widespread acclaim from consumers and industry professionals, highlighting:
- Positive Customer Feedback – Customers praise the taste, quality, and health benefits of Graci cereals.
- Recognition in Health & Nutrition Conferences – Featured in nutritional expos and global food innovation summits.
- Award-Winning Brand – Graci has been recognized for its scientific approach to functional food development.
Achievements & Milestones
- Expansion into 20+ Global Markets – Successfully penetrating European, Middle Eastern, and Asian health food sectors.
- Introduction of Specialized Functional Cereals – Innovating energy-boosting, beauty-enhancing, and digestion-supporting food products.
- Sustainability Initiatives – Implementing eco-friendly packaging and responsible sourcing.
- Collaboration with Nutrition Scientists – Ensuring scientifically backed health benefits in every product.
Felici LLC continues to set new standards in the functional food industry, offering consumers scientifically designed, nutrient-packed cereals and granolas that support health, wellness, and an active lifestyle.
