Pops Malaya: Pioneering Room Temperature Sorbet Ice Bars
Pops Malaya, a brand under Doluvo Sdn Bhd, is a Malaysian food innovation company specializing in room temperature sorbet ice bars, offering a unique, no-freezer-needed frozen treat. Known for its all-natural, real fruit-based ingredients, Pops Malaya has revolutionized the frozen dessert industry with its convenient, portable ice bars that can be stored at room temperature and frozen on demand.
History and Legacy
Founded in 2016, Pops Malaya emerged as a pioneer in the ready-to-freeze dessert category, creating a healthier alternative to conventional ice creams and frozen desserts.
- First Malaysian brand to introduce room-temperature sorbet ice bars.
- Developed a 100% natural, fruit-based formula with no artificial flavoring.
- Recognized as an innovative frozen dessert brand in Southeast Asia.
Core Business and Specialization
Pops Malaya specializes in the manufacturing, distribution, and export of ready-to-freeze fruit-based ice bars.
- Room Temperature Sorbet Ice Bars: No refrigeration required until freezing.
- Exporting to international markets: Expanding across Southeast Asia, the Middle East, and North America.
- Health-Conscious Frozen Desserts: Crafted from real fruits, no artificial flavors, and minimal added sugar.
Product Portfolio
Pops Malaya offers a diverse range of fruit-based, ready-to-freeze ice bars, catering to health-conscious consumers and families.
Room Temperature Sorbet Ice Bars
- Mango – Made from real mango puree, naturally sweet and creamy.
- Strawberry – Rich strawberry flavor, packed with vitamin C.
- Passionfruit Pineapple – A tropical combination with a tangy kick.
- Grape – 100% grape juice, no added sugar.
- Lychee Peach – A refreshing Asian-inspired fruit blend.
- Chocolate – Dairy-free, rich cocoa-based frozen treat.
Unique Selling Proposition (USP)
Pops Malaya differentiates itself in the frozen dessert market through:
- Room-Temperature Storage: Ice bars can be stored at room temperature for up to 12 months.
- All-Natural Ingredients: No preservatives, artificial flavors, or colorings.
- Portable and Convenient: Freeze on demand, perfect for travel, lunchboxes, and on-the-go snacking.
- Healthier Alternative: Low in calories compared to traditional ice creams.
Financial Performance
Pops Malaya has shown rapid growth as demand for healthy, convenient frozen desserts continues to rise.
- Annual Revenue: Estimated at $5 million+, with double-digit growth yearly.
- Export Market Share: Contributing to 40% of total sales, expanding to international retail chains.
- Retail and E-commerce Success: Available in major supermarkets, convenience stores, and online platforms.
International Shipments and Export Data
Pops Malaya has successfully expanded beyond Malaysia, exporting to multiple regions, including:
- Top Export Markets: Singapore, Indonesia, UAE, Saudi Arabia, USA.
- Annual Production Volume: Over 10 million ice bars manufactured yearly.
- Retail and Online Presence: Available in 7-Eleven, AEON, Cold Storage, and major e-commerce platforms.
Certifications and Compliance
Pops Malaya adheres to strict international food safety standards, ensuring global compliance.
- HACCP (Hazard Analysis and Critical Control Points) Certified
- ISO 22000: Food Safety Management System
- Halal Certified – Approved by Jakim Malaysia for Muslim consumers.
- GMP (Good Manufacturing Practices) Compliance
Customer Testimonials
Pops Malaya has garnered strong customer loyalty, with glowing reviews from consumers worldwide.
- "Absolutely love the convenience! I can freeze it whenever I want and enjoy a healthy frozen treat." – Singaporean Retailer
- "The best alternative to sugary ice creams. My kids love the mango flavor!" – UAE-Based Consumer
- "Perfect for traveling – no freezer needed until you want to enjoy it!" – Malaysian Supermarket Buyer
Industry Recognition and Achievements
Pops Malaya has received multiple awards and recognitions, highlighting its innovation in frozen desserts.
- Best Innovative Frozen Dessert – ASEAN Food Innovation Awards.
- Fastest Growing Malaysian Snack Brand – Malaysian Consumer Goods Awards.
- Top Halal-Certified Frozen Dessert Exporter – Halal Business Excellence Awards.
Future Expansion Plans
With rising global demand for healthier frozen treats, Pops Malaya is focusing on:
- Expanding into North American and European markets.
- Developing new flavors and plant-based frozen dessert options.
- Strengthening e-commerce and direct-to-consumer sales channels.
Conclusion
Pops Malaya is revolutionizing the frozen dessert industry with its ready-to-freeze, all-natural fruit sorbet ice bars. With strong financial performance, international recognition, and an expanding global footprint, the company remains a leading innovator in the healthy frozen snacks category.
