About Dofreeze LLC
Dofreeze LLC is a leading Dubai-based manufacturer and exporter of packaged bakery products, recognized for its innovative approach to the snack and confectionery industry. Established as a global leader in baked goods, Dofreeze has built a reputation for delivering high-quality, long-shelf-life products under renowned brands like Eurocake, beFIT, Salute, Flair, and Delice.
With a state-of-the-art 45,000-square-meter manufacturing facility in Dubai Industrial City, the company operates at the forefront of bakery innovation, catering to markets across the Middle East, Asia, Africa, the United States, and Europe.
Core Business and Specialization
Dofreeze specializes in producing long-shelf-life packaged cakes, croissants, cookies, and healthy snack products. The company’s product portfolio is designed to meet the evolving needs of consumers who seek convenience, taste, and nutritional value. Through cutting-edge technology and strict adherence to international food safety standards, Dofreeze has successfully positioned itself as a leader in the global bakery industry.
Product and Service Offerings
Dofreeze LLC offers a diverse range of bakery and snack products categorized under multiple brands:
- Cakes: Eurocake, Eurocake Premium, Delice
- Croissants: Eurocake, Eurocake Premium
- Cookies: Eurocake Premium Chocolate Chip Crunchy Protein Cookies
- Healthy Bars: beFIT Collagen Bars, beFIT Performance Bars
- Frozen Dough Products: Various frozen dough offerings for commercial and retail use
- Keto Products: Salute Keto Croissants, Salute Keto Bread Loaves
The company’s product lineup is designed to cater to diverse dietary preferences, including high-protein, keto, and health-conscious consumer segments.
Competitive Advantage and Unique Selling Proposition (USP)
- World-Class Production Facility: A 45,000-square-meter high-tech bakery plant with fully automated production lines ensuring consistent quality.
- Long Shelf Life Products: Specializes in baked goods with an extended shelf life while maintaining freshness, taste, and texture.
- Global Market Reach: Active in more than 50 countries, with a strong presence in the Middle East, Africa, Asia, and North America.
- Innovation in Healthy Snacking: The beFIT and Salute brands cater to the growing demand for functional foods, protein-rich snacks, and keto-friendly bakery items.
- Stringent Quality and Safety Standards: Certified by HACCP, ISO 22000, and GMP, ensuring global food safety compliance.
Financial Performance and Market Presence
Dofreeze LLC has demonstrated steady revenue growth, with its brands becoming household names in the Middle East and beyond. While exact financials are not publicly disclosed, the company’s consistent export growth and distribution partnerships indicate robust financial health and increasing market share.
Export and Shipment Data
Dofreeze has established itself as a key global player in the bakery industry, with a strong international export portfolio:
- Export Destinations: Over 50+ countries, including the USA, UAE, Saudi Arabia, India, China, Russia, and Europe.
- Annual Production Capacity: Millions of cakes, croissants, and cookies shipped worldwide each year.
- Distribution Networks: Supermarkets, convenience stores, airline catering, vending machines, and e-commerce platforms.
Certifications and Compliance
Dofreeze maintains the highest standards of food safety and quality, holding multiple international certifications:
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000 (Food Safety Management System)
- GMP (Good Manufacturing Practice) Compliance
- Dubai Municipality Food Safety Approval
- Halal Certification
These certifications underscore Dofreeze’s commitment to delivering safe, high-quality baked products to its global customer base.
Customer Testimonials and Market Feedback
Dofreeze has built a strong reputation for product excellence, with customers praising:
- Superior Taste & Texture: Consumers appreciate the freshness and softness of cakes and croissants despite extended shelf life.
- Healthy & Functional Snacks: Positive feedback for beFIT and Salute brands, which offer keto-friendly and high-protein alternatives.
- Convenience & Availability: Widespread distribution in supermarkets, airlines, and vending channels has enhanced accessibility.
Major Achievements and Recognitions
- Brand Expansion: The Eurocake and beFIT brands have gained significant recognition in the Middle East, Asia, and North America.
- Growth in Healthy Food Segment: Successful launch of beFIT Performance Bars and Salute Keto Products, catering to health-conscious consumers.
- Strategic Retail & Airline Partnerships: Collaborations with global retail chains, airlines, and foodservice providers.
Target Market and Future Outlook
Dofreeze LLC continues to focus on expanding its international footprint, with key strategic priorities including:
- Enhancing Export Growth: Expanding into new markets across Europe and North America.
- New Product Innovations: Introducing plant-based, organic, and functional snack options.
- Sustainability Initiatives: Investing in eco-friendly packaging and responsible sourcing.
With its commitment to innovation, quality, and global expansion, Dofreeze LLC is well-positioned to remain a dominant force in the international bakery and confectionery market.
