Devi Chand & Sons: A Trusted Name in Premium Basmati Rice
About the Company
Devi Chand & Sons is a leading manufacturer and exporter of premium quality Basmati and non-Basmati rice based in Nihal Singh Wala, Moga, India. With decades of expertise in the rice industry, the company has built a strong reputation for delivering authentic, aromatic, and high-quality rice varieties to customers worldwide.
The company markets its rice under well-known brands such as Dev Bhog, Wah Begum, Devi Chand, and Nawab-e-Azam, catering to both domestic and international markets.
Product Portfolio
Devi Chand & Sons specializes in a diverse range of rice products:
Basmati Rice
- 1121 Basmati Rice – Extra-long grain, aromatic, and non-sticky texture.
- Traditional Aromatic Basmati Rice – Aged for superior flavor and fragrance.
- 1401 Pusa Basmati Rice – Premium long-grain rice with high nutritional value.
- 1509 Basmati Rice – Popular for its longer grain length and fluffy texture.
Non-Basmati Rice
- Sharbati Rice – An economical alternative to Basmati with a similar taste.
- DP Rice – Medium grain variety with excellent cooking properties.
- Sugandha Rice – Fragrant and soft-textured rice, ideal for daily meals.
- PR11 Rice – High-yield variety used extensively in domestic and export markets.
Unique Selling Propositions (USPs)
- Premium Quality Assurance: Meticulously processed and aged for better aroma and taste.
- State-of-the-Art Processing Units: Equipped with modern milling and sorting technology.
- Sustainable Sourcing: Commitment to working with farmers practicing organic and eco-friendly farming.
- Global Market Reach: Supplying rice to Middle East, Europe, Africa, and North America.
- Customized Packaging Solutions: Offering bulk, retail, and private-label packaging for international clients.
Financial & Market Performance
- Annual Production Capacity: Over 50,000 metric tons.
- Export Markets: Serving 25+ countries across Asia, the Middle East, and Africa.
- Market Position: One of the leading exporters of premium Basmati rice from India.
Export & Shipment Data
- Major Export Destinations: UAE, Saudi Arabia, Iran, Kuwait, Europe, and Africa.
- Custom Processing & Branding: Providing private-label packaging for global supermarket chains and distributors.
- Top-Selling Export Products: 1121 Basmati Rice, 1509 Basmati Rice, Sugandha Rice.
Target Markets
Devi Chand & Sons serves a wide range of customers, including:
- Retail Consumers: Through supermarkets, wholesalers, and grocery chains.
- Horeca Industry: Catering to hotels, restaurants, and catering businesses.
- Private Label & Bulk Buyers: Partnering with food distributors and exporters.
Certifications & Compliance
- FSSAI (Food Safety and Standards Authority of India) Certified
- ISO 22000: Food Safety Management System Certified
- HACCP (Hazard Analysis Critical Control Point) Compliance
- APEDA Registered Exporter – Certified for agricultural exports.
Sustainability Initiatives
- Water-Saving Rice Farming Practices: Promoting less water-intensive cultivation.
- Minimal Pesticide Use: Encouraging organic rice production.
- Eco-Friendly Packaging: Using biodegradable and recyclable materials.
- Fair Trade Sourcing: Supporting thousands of farmers through direct procurement.
Major Achievements
- Ranked among India’s top Basmati rice exporters for multiple years.
- Winner of industry awards for excellence in rice processing and exports.
- Strategic expansion into Middle Eastern and European markets with premium packaging solutions.
- Investment in cutting-edge milling technology for superior rice quality and consistency.
Customer Testimonials
- "Devi Chand & Sons' 1121 Basmati Rice is by far the best we've ever imported. The aroma and taste are exceptional!" – Rice Importer, UAE
- "The quality and packaging of their private-label rice are outstanding. A highly reliable partner." – European Distributor
- "Our customers love the premium taste of Dev Bhog rice. Their aged Basmati is truly top-notch!" – Retail Store Owner, India
Conclusion
Devi Chand & Sons stands as a trusted and established player in the global rice industry, known for its high-quality standards, strong export presence, and commitment to sustainability. With a focus on innovation, quality, and customer satisfaction, the company continues to grow its market share and deliver premium rice products worldwide.
